website strategy

The Best Strategies for Website Engagement in 2021

The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online. Because many people have transitioned to work-at-home, there’s a good chance that they will remain there. Because of this, website engagement is as important as ever.

However, this doesn’t mean that you automatically have their attention. You still need to find a way to engage them — and to keep them engaged. This is especially true when you consider that the average person spends no more than 15 seconds on any given website before they leave. With that in mind, the following are a few effective strategies for boosting your website engagement this year:

1. Eliminate Technical Issues

Knowing that the average user is going to have a short attention span, the last thing you’ll want to do is waste their time with technical issues. Technical issues, such as broken links or slow loading times, will frustrate visitors — especially first-time visitors. Most will leave your site a few seconds after encountering a technical problem, and odds are they’ll head straight to the site of a competitor. Make sure that all of your pages load within a few seconds and that there are no broken links.

2. Create Relevant Content

A technically sound website will help prevent visitors from becoming disengaged immediately; however, good content is what will keep them engaged for longer. Do not focus on promotional content. Online users are constantly bombarded with ads wherever they go, which means that if they go to a site that feels like it’s trying too hard to sell something to them, they will leave. Instead, create content that addresses their problems and needs. Good content that educates visitors will build your brand authority and trust as well. As a result, not only are they more likely to stay on your site for longer, they’ll be more likely to come back — and even to share your content on social media.

There is a lot of competition in websites between businesses. Here are more tips to keep your site competitive.

3. Make Your Content Easy To Read

Even if your content is of high quality, visitors may give up on it if you don’t make it easy for them to read. For instance, if your main page is just a wall of text, it will give visitors a headache as they try to read it. You should break your content up using headers, bullet points, numbers, and supplementary visual content. The easier it is for visitors to read your content, the more likely they’ll be to read it through to the end.

4. Optimize Your Website Engagement For Mobile Use

Despite the fact that more people are online from the comfort of their own homes than before, many of them will still be surfing the web via their mobile devices, such as their smartphones or tablets. On top of that, the country has slowly been getting back to normal since the vaccine rollout, meaning more people are leaving their homes with their mobile devices. As such, you need to make sure your website and all of your content is optimized for mobile use. Otherwise, it won’t display properly on smaller screens, making it a pain to navigate. Mobile users won’t stay on websites that aren’t mobile-friendly for very long as a result.

website design

5. Add Video Content

Human beings are visual creatures. As such, they tend to absorb visual information better. While written content is still quite effective, you should also invest in video content. People are more likely to watch through a short video than they are to read through a written blog post. This is especially true for mobile users.

6. Add Social Proof

Adding social proof to your website will create trust in new visitors. Most people will be a touch skeptical when they visit a new website they’ve never been to before. Social proof helps to reinforce your reputation. For example, positive reviews from well-known sources in the industry or social media influencers can help boost your trustworthiness, as can customer reviews or customer testimonials. The more social proof you have on your site, the more at ease visitors will be, making it easier to obtain website engagement.

7. Implement A Chat Feature

A live chat feature or a chatbot can go a long way towards making sure visitors stay engaged while checking out your site. With a chat feature, you can engage visitors the moment they arrive on your site. A chat feature can also help guide visitors by helping them find what they’re looking for, thereby making sure that they don’t leave out of frustration.

Keeping your visitors engaged is essential to making sure you don’t lose any potential leads. The more engaged your visitors are, the better of a chance you’ll have of nurturing them through the sales funnel. As such, be sure to consider implementing these strategies to help improve your website engagement in 2021.

  25 Website Must Haves For Driving Traffic, Leads & Sales
Website Redesign Process

The Website Redesign Process- Why Content Comes First?

The decision to redesign a website marks a major milestone in the growth of a business. It is a time to boost the brand image, refresh the look and content of the website, and update all the product listings and sales offers. Interestingly enough, although refreshing your website content is often ignored during the website redesign process, it should actually be near the top of the list.

Why Should You Refresh the Copy on Your Redesigned Website?

Copying over existing content from an old website to a new one seems like a good way to save money. However, it can actually end up costing you more in the long run. Instead refreshing your website will benefit your company in the following ways:

  • Your refreshed copy will give your new website a different layout, complete with latest in website design. Trying to force outdated content from an old web page onto your new site is not the best use of your time and resources.
  • Your refreshed website will reflect your current branding and product mix. More than likely, the focus of your business has changed since your last website redesign. You want your website to reflect this growth.
  • Your refreshed content on your new website will rank higher on search engines because it will be current and optimized. If your old content is not ranking well, copying it over to your new website is pointless. In fact, search engines could see it as duplicate content, which will pull your rankings even lower.
  • You’ll give your customers the new, relevant content they crave. Fresh and consistent content will attract more visitors to your website as well as increase customer loyalty.

[Read More: Essential Website Optimization Techniques To Increase Visitors

How Does Copy Fit Into the Website Redesign Process?

With so much riding on your website redesign, you need to make sure to hire the best people for the job. A copywriter is a critical member of the team who brings a specific skill set to the project. A good copywriter should be able to present a company’s benefits and key selling points. They should also understand the ins and outs of search engine optimization and know how to develop copy that search engines will love.

Developing copy begins in the earliest stages of website redesign. The site map, developed during the design phase, organizes each page on the site and identifies the content needed for each page. This is where the copywriter’s job comes in.

While the website designer works on wire frames, the copywriter begins developing content. Eventually, the two come together, marrying the design elements of the website with the copy contained within. This stage gives the team the ability to see how well the new design showcases the content, and vice versa.

After design approval, production begins. This is when the copywriter develops final copy and applies it to the new web page at the appropriate time. Although refreshing your new website’s copy may take work, it will pay off soon enough and give you a leg up on the competition.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND

website redesign process

Do You Need to Redesign Your Website?

If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority. If your website isn’t currently doing these things, then you’re not only limiting your ability to grow; you’re also helping your competitors as a direct result.

Signs you need a website redesign

If you’re wondering if you need a website redesign, then you’ll want to look for specific signs that show your website is in need of improvements. The following are some major signs that your website could benefit from being redesigned:

Your brand has undergone change

It’s not uncommon for a company to undergo a change in branding. This can happen if the company changes ownership or has changed direction; for example, to concentrate on a more niche market or to target a different audience. If your brand has changed, your website needs to reflect this. Keep in mind that your brand identity consists of much more than just your offerings or your logo. It’s your company’s narrative. Brand storytelling is how you get your audience to connect with you and to relate to you. Because of this, it needs to be prevalent throughout your site.

Your website ranks poorly

Every website receives rankings from Google. These rankings determine your site’s exposure on Google’s search engine results pages (SERP). Google uses its rankings to ensure that its users are provided with search results that are relevant and of high quality. The higher your ranking is, the more exposure you’ll have to people searching for topics relevant to your site. If your site ranks poorly, it means that you’re getting little exposure. This will also limit how much traffic your website will receive. Your redesign needs to implement the best practices of search engine optimization (SEO) to ensure a strong ranking.

Here are ten ways to use Google Trends to increase your SEO

Your website user-experience needs improvement 

Some of the factors that influence your website’s user-experience include how long it takes your webpages to load and how easy your site is to navigate. If your pages take too long to load or your visitors don’t know how to find what they are looking for, they’re likely to leave. Additionally, if your website isn’t mobile-friendly, it’s going to affect the way that your site is displayed on mobile devices. A lack of mobile optimization makes it difficult for mobile users to browse through your site.

Your website could improve its conversion rate 

If the ratio of purchases and opt-ins to your number of visitors is lower than you would like it to be, then there’s likely an issue with how your site is addressing each stage of the sales funnel. Your website should nurture visitors at every stage, whether they are looking for information about your company or product or whether they are ready to make a purchase. You should also have calls-to-action that are relevant to each page and that help drive your leads to convert.

Your website could use an updated look 

Aesthetics matter. The look of your website is going to leave a big first impression on your visitors. Consider the look of some of the websites you use on a regular basis. Today’s websites have generally moved to a cleaner and more elegant look.

You don’t regularly update your website

Your website generates all kinds of useful data you can leverage to improve your website’s design and adjust your marketing strategies. By implementing a growth-driven design model, you can continually update your website based on your website data, which you can gather using analytics. This will also allow you to focus your resources on areas where it will benefit your brand the most and to adjust strategies that aren’t working.

Want more resources on how to redesign your website? Click here!

  25 Website Must Haves For Driving Traffic, Leads & Sales

healthcare marketing agency

Five Tips for Effective Inbound Marketing for Healthcare

Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy. A good inbound marketing strategy can help drive awareness of your business and help generate more leads. It’s why you should work with a reputable healthcare marketing agency. With that in mind, the following are five essential inbound marketing tips for healthcare businesses:

1. Add Educational Content To Your Website

One of the most important goals you should have is to build trust with your audience. Trust is essential to any healthcare business; after all, your customers are often putting their lives in your hands. With that in mind, you should add educational content to your website. This content shouldn’t promote your services or products. Instead, it should educate your audience. The more informed they are, the more confident they will be in making a purchasing decision. Not to mention that it helps build your brand authority, which directly increases trust.

COVID-19 Content

An example of educational content might be a page dedicated to COVID-19. This page could explain what the symptoms are, what patients should do if they exhibit symptoms, and how they should seek help if needed. Not only are you providing valuable information that can save lives, but you’re also providing relevant information that can build trust.

2. Build A Compelling Website

Your website is the foundation of your inbound marketing efforts. It doesn’t matter how good your content is if your website is poor. The following are just a few important elements of a compelling website:

  • No technical issues – Broken links and slow loading pages can hinder the user experience. Few visitors will stay on your site for more than a few seconds if they’re encountering technical problems.
  • Visually pleasing layout – Your website should be visually pleasing. A poorly designed website that looks outdated will give visitors reservations about your healthcare company’s quality.
  • Easy navigation – Your site should be easy to navigate. Make it easy for your visitors to jump from one section to another and to find what they’re looking for.  Besides a solid navigation menu, you should also use internal links to help guide your visitors to related content and pages.
  • Ability to contact you – Whether visitors have questions or want to schedule appointments, it’s vital that you make it easy for them to contact you. Your contact information should be on every page. However, you should also have a page dedicated to your contact information where visitors can fill out a form. You should also think about incorporating a live chat or chatbot feature to provide basic information and guidance.

3. Maximize Your Email Marketing Strategy

Email marketing has been an incredibly cost-effective marketing strategy since the beginning of online marketing. Healthcare companies, in particular, can benefit from email marketing. For example, you can create an email newsletter that leads and customers alike can sign up for. You can use this newsletter to educate your audience and to build trust in your brand. You can achieve this by using your newsletter to provide new health information,  healthcare tips, and office updates. A good email marketing strategy can allow you to nurture more leads and encourage more appointments.

4. Use Social Media

Social media is one of the best ways to engage directly with your target audience. Many people turn to social media in order to seek healthcare-related advice. In fact, it’s estimated that 40 percent of people say that they use information they found on social media to make health-related decisions. If you establish a regular presence on your social media channels, you’ll be able to offer professional advice to potential patients. As a result of such engagement, you can build trust. Not to mention that any interactions you have will be public, which will help to generate more brand awareness.

5. Create A Blog

While you should have educational content throughout your website, a blog can be particularly helpful. A blog allows you to publish new content on a regular basis. It also allows you to publish content that may be relevant to a specific time. For instance, a post on health-care-related laws passed during the pandemic would be a great blog post. However, you can use your blog to post about all kinds of general disease information.

An effective healthcare inbound marketing strategy is essential to your company’s success, especially at this point in time. Although these marketing tips are incredibly effective, they do require time, experience, and expertise to implement successfully. As such, you should strongly consider working with a professional healthcare marketing agency.

professional web design1

The Importance Of Having A Professional Web Design For Your Business

It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website is one of the most effective ways to generate awareness of your business. However, just having a website isn’t enough. You will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user-friendly. While you might consider building your website yourself in order to save money, the following are a few reasons why it’s worth investing in a professional web design:

1. Build A Unique Website

Building a website from the ground up is something few companies have the resources to do, which means that they end up using basic website templates. A professional web design service will be able to customize your website by tailoring it to your specific needs. As a result, you will be able to provide a unique website experience to your visitors that will help your business stand out. Additionally, they will be able to create a consistent aesthetic that accurately reflects your brand, thereby helping to strengthen your branding efforts.

Website Redesign Checklist
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2. Prevent Technical Issues

Professional web design services know what they are doing. They have massive amounts of experience and technical expertise. As such, when they develop websites, they ensure that there are no technical issues that will cause your website to crash or to function poorly. Even minor technical issues, such as slow loading times, can hurt your marketing efforts significantly. A technically sound website reflects positively on your brand as well. Additionally, a professional service can monitor your website for potential issues and address them before they have a big effect on your visitors.

3. Ensure Site Securityprofessional web design 2

Website security is incredibly important. If you’re taking personal information from your visitors, such as their names and email addresses, then you have a responsibility to ensure that this data is secure. If you have an e-commerce page through which customers are providing their credit card information, then this is even more critical. A professional web design service will keep your website secure using all of the latest website security tools and practices, including HTTPS protocol.

4. Optimize Website For SEO

Optimizing your website for SEO (search engine optimization) involves a lot more than just throwing a few keywords in your content. A good website developer understands this and will build a site architecture that supports strong SEO. For example, they will build a site map that makes it easy for Google to crawl through your pages and to index them. Without an effective site map, search engines may miss pages when crawling through your website, which means that they won’t be ranked on their SERP (search engine results page). Additionally, proper keyword use in URLs, effective internal linking, and a lack of technical issues all contribute to good SEO.

Similar Article: 6 Web Design Principals to Increase Conversions

5. Update Your Website

New technology is continually emerging, especially when it comes to websites. A brand new website can become outdated within just a year. A professional web design service can keep your website updated and implement new features that can improve the website experience over time. For example, it wasn’t that long ago that chatbots were first developed and now it’s not uncommon for a website to have one. Trying to add new features to your website on your own can be quite difficult and can cause issues with other parts of your site, which is why it’s best to let a professional do it for you.

6. Save Time

The amount of time that it takes to create a website cannot be overstated. Whether you’re building a website to completion or implementing a growth-driven design, it’s going to require a significant amount of time to do. Not to mention that the website will need to be regularly monitored and updated as well. By letting a professional web design service take care of your website, you will be able to focus your time on growing your core business.

7. Save Money

Many companies attempt to build their websites on their own because they think that they can save money this way; however, they’re more likely to lose money in the long run. Web design requires a lot of different skillsets, which means that you would have to take on more employees. Since running a website is a long-term strategy, these employees would have to be permanent. It’s more affordable to outsource to a professional web design service.

Ultimately, your website is a reflection of your business. If it’s of poor quality or appears unprofessional, potential customers will second guess the quality of your products or services. With that in mind, it’s worth investing in a professional web design.

5 mobile marketing techniques to build your ecommerce brand

5 Mobile Marketing Techniques To Build Your Ecommerce Brand

It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop.

Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business. Structuring and launching an ecommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in effective mobile marketing techniques, and here are five tips on how to do so:

1. Website Design

A website is your most important marketing and communication tool, as it connects you with your user. In a world so dominated by mobile devices, most brands cannot afford to miss the mark with a website that is NOT optimized for users on smartphones, tablets, or whatever their device of choice may be. If you’re an ecommerce brand, you want to make sure that your website is ready for their devices.

Some brands quickly jump to a mobile app when it’s time to make “mobile decisions”. However, it’s not always the most efficient choice for each and every brand. Ultimately, they should be developed once you already have a mobile-friendly website as well. 9 times out of 10, an app should not be created in place of a mobile-friendly site, but instead in addition to it. Apps can be costly endeavors, and to be successful they must offer some sort of value that the mobile site doesn’t, otherwise there is no real incentive for the user to download the app and use it on a regular basis.

Particularly with ecommerce brands, a responsive design is incredibly important. The size of a mobile screen is significantly smaller than that of a desktop. As a result, the website should appear a bit differently. However, you want to ensure that your customers do not face any issues. This can range from viewing product images, scrolling through pages, clicking on buttons, finding a certain product, or typing in billing information into form fields. Websites that aren’t responsive in their design typically contain flaws with these key elements. These can act as a major deterrence in the mobile user completing the purchase. If you’re implementing mobile marketing techniques to drive mobile traffic, you want to make sure your website is ready to perform. Preferably before you begin marketing to your mobile users and driving traffic to your website.

2. Referral Marketing

We are all social creatures, and we love sharing our experiences with our families and friends. If we have a good experience, we’ll want everyone to know about it. It is for that reason that referral marketing (also known as word-of-mouth marketing) is one of the most powerful, yet underrated ecommerce mobile marketing techniques available. Referral marketing  is when you deliberately influence the process of word-of-mouth. Whether it is encouraging more sharing, or positioning the sharing to be positive. Referral marketing is a secret weapon that many ecommerce companies embrace. It benefits advertisers too-we help each other avoid bad experiences, and encourage each other to support places that provide an excellent experience.

The fastest and easiest way to kick-start  referral marketing is to set up a referral program. If you have the resources, you can hire a developer to custom design a referral program for your store. This allows you to have full control over your referral program, but the work may be tedious and resource-intensive. An alternative is to install a referral program app. A referral app allows you to get started quickly, as everything is (almost) done-for-you. However, if you do not promote your referral program, nobody will know of it. So do all you can to promote it, and let people know about it.  Share it on your social media and send it on your email list. Invite all of your past customers to join your referral program. You will be sure to notice results.

3. Mobile Friendly Email MarketingMobile Marketing Techniques 3

Most ecommerce customers check their inbox from their smartphone, not from a desktop. Emails that get opened on mobile devices yet aren’t optimized for those devices typically get sent to trash. It’s a waste of time and budget to produce emails that are too difficult to read on mobile, or do not render correctly on mobile devices.

To ensure that your efforts are not wasted, it is worth checking to make sure your email marketing is mobile-friendly. Use a responsive design for all of your emails so that the content renders well regardless of device. This is one of many options that can help create an optimal experience for your email recipients. As a result they can actually see your perceived value and subsequently visit your mobile-friendly site after receiving the message.

Some visual tips to include are fonts that are easy-to-read, stick to one column of text, use compelling imagery, and always include clickable icons and calls-to-action (CTAs). Think about subject line, and how character count is more limited on mobile inboxes than desktop. Best of all, these guidelines help offer a greater experience on mobile devices, and are beneficial to those on desktop.

Similar Article: How To Outshine Your Competition With Effective Ecommrce Marketing

4. Proper Mobile Friendly Content Marketing

Mobile optimization refers to the elements found on your site infrastructure. As such, consuming content on mobile devices is different than on desktop. Proper content marketing can attract more positive attention, interaction, and sustainable conversions in a way no other marketing method can. That’s because the Internet is content. By creating and promoting original content you are ensuring that your audience is receiving new information that matters to them on a continual basis.

Brainstorm with your team to imagine a list of the different types of content you wish to create. This can be blog posts, videos, and newsletters. Also, make sure you are utilizing your marketing budget by consulting with experts, outsourcing work when necessary. Invest in high-quality software, subscriptions, employees, and training for your team.

You will also find that if you work with the right people, many of the things you’ve paid for in the past can be done internally. Create diversity within your team and listen to everyone’s ideas. It is also a good idea to create content based on Pareto’s 80/20 rule, which means that your promotions should comprise of 80% informational content, and 20% promotional content. All of the content you publish should be relevant, interesting, and unique.

5. Social Media Marketing

Social media marketing is one of the most powerful mobile marketing techniques available. It allows you to communicate with your industry, customers, and market in a personal way. You can utilize social media to generate engagement and interaction, boost traffic to your website, and develop a larger base of customers.

Utilizing different social media platforms for different purposes also creates a rich presence for your company that diversifies your abilities and efforts. This will ultimately help you cater to your customers’ needs in a way that grows your business over time.

Maintaining a solid tone and personality of your company through social media is very important because consistency is what will create trust within your audience. In order to develop and maintain brand recognition and authority, make sure your outreach efforts are unified; by ensuring your team is on the same page with your company’s communication style.

 A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

Internet Marketing 1

Evaluating Your Internet Marketing Strategy

It’s not only the beginning of a new year, it’s the beginning of a new decade. So what better time to update your internet marketing strategy than now? If it’s been a while since you’ve evaluated your marketing strategy, then it’s time to do so. Even if your marketing efforts have been effective, there’s no reason why they can’t be improved on. The following are five ways that you can update your internet marketing strategy in 2020:

1. Update Your Web Design

Your website design will always be one of the most important aspects of your internet marketing strategy. It’s the foundation from which all of your marketing efforts depend on, after all. If visitors come to your website and it’s difficult to navigate or not aesthetically pleasing, it will leave a poor first impression of your company. Consider the last time that you updated your web design. If it’s been longer than a year, then you may want to consider re-evaluating your website in the event that it could use an update.

Pay attention to how easy it is to navigate. You should make sure that there are clearly marked links to the most important pages of your site on your homepage. Add a search feature to make it easier for visitors to find what they are looking for. Check to see if all of your links are working. Make sure every page loads quickly. These are all important to a successful web design. You should look at competing websites as well to get an idea of what’s working and what isn’t. When it comes to the aesthetic of your site, remember that what may have been popular a few years ago may be significantly outdated tomorrow. These days, clean, elegant, and minimal web designs are preferred.

2. Expand Your Content Strategy

A successful content strategy is one that produces a variety of different types of content. You may be running a successful blog on which you post new articles several times a week, but there are other content creation tactics that you should consider employing in order to improve results. For example, writing guest blogs for companies within your industry that you’re not competing with directly can help to build your audience as well as increase brand authority. If you’re not creating video content yet, then you should begin doing so. Video content is more easily consumed by people, especially those on mobile devices, making it an important component of any modern content marketing strategy.

Learn More: 5 Ways to Update Your Internet Market Strategy in 2020

3. Improve The Effectiveness Of Your Email Marketing StrategyInternet Marketing 2

Because of how old email marketing is, some people may think that it’s an outdated strategy in itself. This is a mistake — email marketing can still be very effective if you do it right. You just need to make sure that your email content can’t be mistaken for spam. The best way to ensure that your email marketing efforts are effective is to use the data you have on your subscribers to segment your email list. This will allow you to send out more relevant content, thereby allowing you to nurture both leads and customers more effectively. You should also begin performing A/B tests on your emails. This will help you pinpoint certain elements (for example, the types of CTAs or titles that you’re using) that result in the best open and conversion rates.

4. Find More Ways To Improve Your Conversion Rate

Be sure to monitor your conversion rates over time. You can identify ways to improve your conversion rate as well by testing different elements. For example, use conversion rate optimization to test images, webpage layouts, CTA buttons, and more to identify what visitors prefer. For example, you might find that a blue CTA button converts more visitors than a red CTA button despite the page layout and content being the same.

5. Continue Leveraging Social Media

Social media is an incredibly cost-effective way to engage directly with your audience. As such, it’s the perfect tool for building relationships, promoting content, and even managing PR. If you’re only using social media to promote content, consider leveraging social media to engage your audience in other ways. For example, begin contributing to discussions that your followers are having. Hold contests on social media to encourage followers to engage with each other. Use social media to collect valuable feedback from your customers. You may also want to re-evaluate your social media strategy to determine if your audience is using any other channels other than the ones you’re on. You want to have a presence wherever your audience is, after all.

As effective as your internet marketing strategy may currently be, you should always be on the lookout for ways that you can improve it. These are five areas that you should focus on when evaluating and improving your internet marketing strategy for the new year.

25 Website Must Haves
mobile optimized website

The Importance of Having a Mobile Optimized Website

More and more people are using mobile devices, such as smartphones and tablets, to surf the web. At this point in time, more people are using their mobile devices to perform searches than they’re using computers. Roughly 60 percent of organic search engine visits occur on mobile devices in the U.S., according to Statista. This means that if you have a website, then you should consider optimizing it for mobile use. In fact, not having a mobile optimized site could actually be detrimental to your marketing efforts.

What is a Mobile Optimized Website?

You need to understand the differences between a mobile friendly site and a mobile optimized site. A mobile friendly website accurately displays on smaller screens. It usually appears as a smaller version, although it may not always work perfectly on touchscreen tablets. It should, however, still be functional. Mobile friendly websites also have features such as text-based phone numbers or email addresses that can trigger direct calls or email messages via mobile devices or slideshows and image rotators that function without Flash support.

While a mobile friendly site helps ensure your site functions on mobile devices, mobile optimization goes a step further. A mobile optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens, but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons and optimizes images according to screen size.

The Benefits of a Mobile Optimized Website

Responsive design helps ensure the mobile optimization of your website. This tends to cost more to develop, but it ensures the mobile optimization of every aspect of your website. This will provide significant benefits over the long run. The following benefits result from a mobile optimized website:

Improve your user experience

User experience is essential. If you don’t provide a good user experience, visitors will leave and they won’t return. The mobile experience is much different from the computer experience. Visitors need to be able to read your web pages with ease, click links without zooming in, and navigate your site on a smaller screen. Without mobile optimization, users often struggle to read or navigate websites on mobile devices.

Improve website speed

When you optimize your website to meet mobile standards, then your website should load quickly. Websites that aren’t properly optimized for mobile often take a while to load, especially when they use Flash elements. Mobile users simply aren’t going to spend time on your site if they can’t get your pages to load. By improving the speed of your site, you’re more likely to keep visitors on your site for longer periods.

Increase user engagement

A mobile optimized website increases the likelihood of engaging your visitors. This is because visitors will spend more time on your site navigating through content. They will also be able to interact with your site, whether it be by liking content, clicking on CTAs, or even contributing to your comment sections.

Learn more about mobile with these 6 Mobile Marketing Tips

Increase average time on site

When you provide a good user experience to mobile users, they will end up spending more time on your website. The longer they spend on your site, the more likely they are to convert or return again later.

Improve your mobile SEO

A few years ago, your mobile SEO wouldn’t affect your regular SEO. However, due to how many mobile users there are now, Google has begun factoring a website’s mobile SEO into their regular SEO. This means that if you don’t have a website that’s optimized for mobile use, it will actually hurt your SEO.

Attract more local customers

Mobile SEO is extremely important to local SEO. Many people will perform search queries on the go when they are looking for a specific business. These people want to buy. If they are near your physical location and they find your website while doing a mobile search, they’re more likely to drop in and make a purchase. Poor mobile SEO will translate to poor local SEO, thereby potentially hurting your ability to attract local customers.

Grow Your Business With Mobile Optimization

Considering how many people use mobile devices to perform search queries and explore the web, the importance of a mobile optimized website can’t be overstated. If you do not optimize your website design for mobile use, you risk losing a significant part of your target audience.

25 Website Must Haves
website strategy

Planning a Website? Consider Growth-Driven Design

A business without a website is practically unheard of in this day and age. Not having a website severely limits your ability to market your brand. However, designing and building a website can be more difficult than you might think. The traditional way of building a website requires that you figure out exactly what you want your website to have and then launching the completed version. The problem with this method is that you’ll end up having to redesign it after a few years. This is especially true if it turns out that your website isn’t very user-friendly or needs additional features. It’s one of the main reasons that many companies are opting to use Growth-Driven Design instead.

What Is Growth-Driven Design?

Growth-Driven Design (GDD) is a website design methodology that uses an incremental approach. Instead of designing and developing a website and launching it after completion, GDD allows you to launch an incomplete site. The idea is to launch a site with basic functionality and to add to it over time. With GDD, you can continuously test the usability of your site and collect feedback. You can use this data to make changes or add features to your website over time. GDD consists of two phases:

Phase One

During phase one, you need to determine what your users want and need. With that in mind, plan a wishlist of features and functionalities you want for your website. Once a wishlist has been created, you’ll need to prioritize the list by features that will have an immediate impact. You will develop and launch your website to have those core features. Although not complete, your site should have the basic functionality to make it useable.

Phase Two

During phase two, you will analyze the performance of your website. Take into account things like user experience and goal achievement. You will then improve your website using what you’ve learned during specific increments throughout the future (such as every month or every two months). This allows you to continue to build your website even while it’s live.

See how Stevens & Tate implemented a Growth-Driven Design Strategy to help a client: DSI Spaceframes Case Study

The Benefits Of Implementing A Growth-Driven Design

At first glance, it might make more sense to wait until you completely finish the website to launch it. However, there are actually a number of advantages to using GDD instead. The following are some of the main benefits of implementing GDD:

  • Launch your site quickly

    Because the launchpad site only needs to have 20 percent of your wishlist’s features implemented, you’ll be able to launch it much faster. The quicker your site is up and running, the better (as long as it’s functional, of course).

  • Continuously improve your website

    With a traditional website design, what you see is what you get. Once it’s been launched, you’re done. You won’t be able to improve it unless you decide to do a major redesign or update. With

    GDD, you have the opportunity to improve your website continually based on the data you collect.

  • Minimize your risk

    You won’t spend as much money upfront with GDD since you’re launching an incomplete version. With a traditional website design, you’re taking a bigger risk because you’re using your entire design budget in one go. Your website could end up being a failure upon its launch, resulting in the loss of a significant amount of money. By building your website in increments, you’re taking less of a financial risk — especially since your budget can be spread across a longer period of time.

  • Avoid massive redesign projects

    With a traditional website design, you’re going to have to invest in a significant update or website redesign at some point in the future. This will be an expensive undertaking and it will be a necessary one. That’s just the nature of technology. With GDD, this will never be required since you’re constantly updating and improving your site.

  • Gain valuable insight into users

    GDD allows you to use what you learn about your users to continuously improve your site. At the same time, you’ll be gaining valuable insight into users that can be used in your marketing and sales strategies.

  • Evolve your site with your business

    Your business may change over time. With GDD, your website will be able to evolve naturally to keep up with all the changes your business experiences.

You simply can’t go without a company website, no matter how small your business might be. When planning your website design, consider implementing a Growth-Driven Design. Doing so will provide your company with a number of advantages over a more traditional design methodology. With a Growth-Driven Design, you’ll be able to adapt more successfully to the needs of your users, as well as your business.

Website Redesign Checklist
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landing page vs. homepage

The Difference Between Landing page vs. Homepage

Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see. The webpage functions more as a way to draw visitors into the marketing funnel than anything else. Unfortunately, many businesses focus heavily on sending new leads to their homepage, which can actually be a mistake. Doing so can confuse new visitors because they won’t know where to go from there. Instead, you should be sending new visitors to a landing page. The following is a breakdown of the main differences between landing page vs. homepage.

What Is The Function Of A Homepage?

The homepage is the page that should occupy your root domain. For example, if someone types in www.yourwebsitename.com, it should take them to your homepage. When you add a link to your main social media profiles, you want it to direct users to your homepage. This is because the main function of your homepage is to provide an overview of your company. Visitors should get an idea of who your business is and what services you provide. It should also act as the main hub of your website from which visitors can explore at their own pace — meaning, you should have links to all other important pages on your homepage. Last, but not least, your homepage should inform visitors as to how they can get in touch with you. landing page vs. homepage

What Is The Function Of A Landing Page?

Landing pages are pages that are specifically designed to receive traffic from specific sources. For example, if you run a PPC ad, users who click on that ad should be taken to a landing page. That landing page should be specifically designed for that particular ad. For example, if the ad is for a special discount on a specific product, your landing page should reflect that. If you send the user who clicked on that ad to your homepage instead, they would simply be confused. You’re basically forcing them to go on a search for the ad’s offer without any clear directions as to where to go.

Landing pages are created to stay focused on a single topic or offer and encourage visitors to take specific actions, such as filling out a form or downloading an offer, to name a couple of examples. A landing page shouldn’t have links to other pages unless they’re relevant to the action you want them to take. Adding irrelevant links to your landing page can distract visitors from what you want them to do.

Landing pages can be created for all kinds of marketing efforts, including not just PPC ads but also for different CTAs that you include in your blog posts. These landing pages may not be a permanent part of your website either.

Similar Article: 5 Types of Landing Pages To Increase Your Lead Conversion Rate

The Main Difference Between Landing Page Vs. Homepage

When it comes down to it, the homepage is an overview of your business that introduces visitors to your marketing funnel, whereas a landing page helps to convert visitors immediately by prompting specific actions. Although your homepage isn’t the end all be all of your website like it was during the early days of the Internet, it still plays an important part in your marketing efforts. However, it’s important to understand when it’s more appropriate to send visitors to a landing page instead of your homepage.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers