Entries by Debbie Szwast

Bob Ward Declares Stevens and Tate as Agency of Record

Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole…..

The Silent Generation & Senior Real Estate Marketing

The Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of REALTORS®, they make up about 10 percent—the smallest segment—of the nation’s homebuyers and 16 percent of home sellers. But don’t be fooled, they still have significant buying power. With a median….

Home Builder Marketing Tips To Drive Traffic And Sales

Any ad agency executive doing homebuilder marketing has undoubtedly heard these words from her clients, “we need more traffic.” And while there’s no magic bullet for homebuilder marketing that’s going to drive a specific number of visitors to a sales center in a given week, don’t underestimate the power of partnerships and focused events. Drive….

Crescent Cardboard retains Stevens and Tate to Revamp Marketing Efforts

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops. The agency was brought on board to define Crescent’s unique selling proposition, create specific messaging for this select….

3 Ways To Use Targeted Marketing To Reach Qualified Prospects

Imagine, if you will, walking out of a model home and before you know it…you see an ad for a builder just down the street appear on your cell phone. You think to yourself, “Hmmm…coincidence?” It’s not. With targeted marketing, you can pinpoint potential customers down to an address where they have visited. Targeted marketing….

Developing A Brand Marketing Strategy By Determining Your Company’s Make Or Break

In today’s improving business environment, company leaders need to focus on their big picture “make or break” to grow topline revenue. Marketing once again has emerged as an essential tool to distinguish a brand—staying top of mind with consumers is critical to success. And leaders who recognize the benefits of marketing are poised to grow….

4 Solid Tips For Marketing To Millennials

Millennials make up about 25% of the US population and spend around $600 billion cumulatively each year. With this tremendous spending power, this generation is worth your time and attention. It’s important to present content that is relevant, innovative, interesting, and sharable—and that is in the right environment to reach them—tailored to the location, device….