Entries by Debbie Szwast

Developing A Brand Marketing Strategy By Determining Your Company’s Make Or Break

In today’s improving business environment, company leaders need to focus on their big picture “make or break” to grow topline revenue. Marketing once again has emerged as an essential tool to distinguish a brand—staying top of mind with consumers is critical to success. And leaders who recognize the benefits of marketing are poised to grow….

5 Things To Consider When Planning Your Advertising Budget

The media landscape is constantly changing. New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find….

The Silent Generation Isn’t So Silent In Real Estate

The Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of REALTORS®, they make up about 10 percent—the smallest segment—of the nation’s homebuyers and 16 percent of home sellers. But don’t be fooled, they still have significant buying power. With a median….

Tips To Make Your Email Marketing Program Most Effective

Over 100 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. Segmenting—by target audience, relevant message and place in the buying cycle—is….

4 Solid Tips For Marketing To Millennials

Millennials make up about 25% of the US population and spend around $600 billion cumulatively each year. With this tremendous spending power, this generation is worth your time and attention. It’s important to present content that is relevant, innovative, interesting, and sharable—and that is in the right environment to reach them—tailored to the location, device….