What’s Trending in Marketing for January 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to:

Noteworthy Marketing News

Audio Social Media is Booming

In a time of social isolation and screen fatigue, audio social media is all the rage. While audio communication has been around for a while, new apps are making voice the way people connect again. Clubhouse, Discord, Wavve, and Twitter’s developing Audio Spaces are trying to win people’s ears and shape the future of social media. Read more on Wired.

Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes

Facebook’s business has been growing steadily during the COVID-19 pandemic, but that might change in 2021. The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. In order to combat the potential adverse effects, Facebook has announced plans for users to still allow tracking for personalized ads. Users with iOS 14 will receive a prompt asking to use their app and website activity. Facebook is testing the effects of this update now before Apple makes it mandatory for all apps in the spring.

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. They want to meet global, national, and local audiences where they are. This new agreement will bring NBCUniversal’s premium digital content, from real-time sports to red carpet livestreams, to Twitter, meeting the growing demand for premium social content. See more details on Marketing Dive.

Budweiser, Coca-Cola, and PepsiCo Sit Out in Advertising Their Trademark Beverages at This Year’s Super Bowl

With the first-ever COVID-era Super Bowl just around the corner, major brands like Budweiser, Coca-Cola, and PepsiCo have announced that they will not be advertising their trademark beverages. These brands usually spend millions on commercials, but they have decided to reallocate those funds towards COVID-19 vaccine awareness and other resources.

Calm. Sanctuary. Transcend. Illuminate. These are all words popular companies like Sherwin Williams, Behr, and Pantone are using to name and describe their 2021 colors of the year; these companies, as well as many others, chose their colors to speak to the events of 2020. In light of those events, it seems to be clear that everyone is looking for stability, peace, and restoration in 2021, even in color.

You Might Like: 5 Marketing Tactics You Should Be Using in 2021

 

Improving Your Marketing Program

Why Call to Action Phrases Are So Important in Inbound Marketing

Call to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts. Without them, your conversion rate is not going to be anywhere close to where it should be. Learn why here.

whats trending in marketing

The Future of Email: What to Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Therefore, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. What to expect.

Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Learn how to increase SEO using Google Trends here.

Recent Marketing Reports, Updates, and Trends

Social Media Ad and Video Spend Skyrocketed in Q4 2020

One thing to learn from 2020 is how quickly advertising behaviors change. Last year, people began to spend a lot more time on smartphones and other devices to stay connected and entertained, and this increased time online led to a lot more streaming and shopping. Marketers then began to make big investments into tactics to engage homebound customers. By the peak of the holiday season, worldwide spend on social media advertising was up 50.3%, in comparison to the same time in 2019. In North America, there was a 92.3% YoY spike in social media ad spending, much of that via livestreaming content. For 2021, it is expected that directly “shoppable media,” such as livestreams and shoppable ads, will be the fastest-growing advertising categories. Livestream-generated sales are estimated to double to $120 billion worldwide this year. This data is critical for marketers to create campaigns that will continue to resonate with consumers. More details here.

Influencer Marketing: Social media influencer market stats and research for 2021

Insider published their “Influencer Marketing in the Age of COVID-19” report, and it is clear that influencer marketing isn’t going anywhere in 2021. By this time next year, the estimate is that influencer marketing will be a $15 billion industry, up from as much as $8 billion in 2019. As fast as this industry is growing, it is also changing, so it is imperative that brands learn to adapt and evolve their strategies. Influencers are no longer exclusive to those with millions of followers. Some of the most influential influencers are those with only thousands. This means that niches of all kinds are being covered. Influencers are becoming vital in helping brands connect with their target audiences in authentic ways that produce immediate results. You can access the full report on Insider.

Ads on Facebook May Not Be That Important for Brands, After All, Study Shows

In a recent Forrester study, 46 companies that participated in last year’s Facebook ad boycott were examined to see the effects of not buying advertising on Facebook. Out of those 46, only seven companies saw their revenue decrease in Q3 as compared to Q2. The other 36 companies saw their revenue increase from quarter to quarter. In 2019, Facebook made just shy of $70 billion from ad revenue. This means a lot of companies are trusting Facebook to bring in online customers. But analysts are beginning to question the value and payoff that Facebook brings to its companies that use its advertising services.

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creative marketing solutions

5 Creative Marketing Solutions That Will Work In 2021

Solutions come in every flavor. Every client has different pain, and it’s an agency’s job to seek out and offer solutions. Once the pain has been established, the solution is what will solve or compound the problem. Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing solutions that will resonate with the consumer in 2021.

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What’s Trending in Marketing for August 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Hulu Launches Beta for Self-Serve Advertising Platform

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Hulu approves or denies within 3 days. Brands also have the option to specify their target market by age, gender, genre and location. Hulu provides approved brands with a simple walk-through of set-up and launch. For this program, Hulu permits a maximum of one version of a creative video per campaign.

As part of its recent Enabling Dishonest Behavior Policy, Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Google explains that its list is not exhaustive and only mentioned for example. Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Violators on Google Ads will receive a 7-day warning.

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads

Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.  Snapchat reports a 17% increase in revenues. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Improving your Marketing Program

Lessons Learned: Buyer Persona Gone Wrong

Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, here are some common mistakes to avoid.

30 Ways to Boost Instagram Engagement & Following

Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever. According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.

5 Ways to Improve Your B2B Marketing Strategy

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts.

Free Digital Marketing Tools To Cope With COVID-19

Recent Marketing Reports, Updates, and Trends

No in-person events until 2nd half of 2021, marketers say

According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges.

U.S. Mobile Ad Spending Update

In March, E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8% growth. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.

COVID-19 Is the Asteroid That Struck American Small Business

Positive news regarding the virus is 78% of small businesses report being able to survive 7 to 12 months or more with existing cash on hand, and 57% could last over a year. Restaurants suffered primarily, as there were over 133,000 business closures total and of the 26,000 Yelp restaurants that have been closed since March, 60% were now permanently closed. A majority of 92% of businesses report pivoting strategy in at least one way form the pandemic. The most common change was a creation of delivery channel, and 96% of businesses reported planning to keep some new services and channels post-pandemic, while 43% will maintain all changes. Find out more on Search Engine Land.

 

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Utilize Marketing Audiences on Pinterest Today

pinterest marketingPinterest is a valuable marketing tool, as 88% of pinners purchase something they have pinned, and 49% purchase 5 or more products they have pinned. Despite its effectiveness as a marketing tool, only 28% of marketers are already using Pinterest, so get ahead of the competition and start using this visual platform today.

Who’s Using Pinterest?

Pinterest has over 335 million  worldwide users and 88 million users from the United States. With over 200 billion Pinterest pins and 4 billion boards, users save 2 million shopping pins on boards daily. 71% of Pinterest users are female. In the United states, 40% of dads use Pinterest, and 80% of moms. The median age of Pinterest users is 40, however most active “Pinners” are below 40 years old. Gen Z adults and millennials are the most dedicated users, however Gen X users increased daily use by 10% from 2018 to 2019.

30 Ways to Boost Instagram Engagement and Following

Marketing on Pinterest: Homebuilding, Crafts, Senior Living, Real Estate, CPG, and more

Two thirds of pins represent brands and products, and 50% of users have made a purchase after seeing a promoted pin.  According to Mintel’s February 2020 Arts and Crafts Consumer Report, Pinterest is largely used to spread creativity through DIY crafts, creating a valuable marketing opportunity for craft and home decorating companies. Pinterest is also a valuable tool for homebuilders to reach consumers through typing in keywords linked to related visual boards of ideas and products. Additionally, Pinterest is a marketing tool to promote services as well, such as Senior living facilities. A platform that provides a unique way to visually display information, Pinterest provides a way for your brand to share health and caregiver related articles, exercise routines for seniors, home health care products, images from your service’s website, and even healthy recipes. As nearly 30% of Pinterest users have a 6-figure income, Pinterest is a  sufficient platform for real estate companies to reach their target audiences. In a study of 9 million consumers, consumer packaged goods (CPG) marketing research shows that Pinterest households were 29% more likely to try a new product within the first 10 months of launch than non-Pinner households, and the Pinner “trial date” was 40% higher in the first 30 days of launch than non-Pinners. Experts say the study shows that people on Pinterest are more likely to try new CPG products. Overall, 75% of Pinners say they are “very interested” in new products compared to 55% with the same level of interest on other digital platforms.

Click here to learn more about social media from our FREE Social Prospecting Workbook

30 Greatest Lead Generation Tips

 

30 Ways to Boost Instagram Engagement & Following

Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever.

Why Instagram?

According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Here is a compilation of our 30 best marketing tips for businesses to grow Instagram engagement and following in 2020:

Instagram Profile and Posting Habits

  1. Get to know the Instagram app and master how to use its basic features such as uploading posts and stories.
  2. Write a compelling Instagram bio and integrate it into your brand personality.
  3. Keep posts visually consistent to meet your brand’s style guide and tone.
  4. Incorporate categorized pinned stories on your Instagram page so it is easily navigable and can be used as a resource for sharing your brand identity to consumers.
  5. Optimize captions using brand hashtags and relevant hashtags with high popularity. (Determine if a hashtag is trending by typing the hashtag in the instagram search bar to see how many posts come up with the hashtag.)
  6. Use tools such as Hashtagsforlikes to optimize hashtags to use for your business sector.
  7. Create and promote a specific branded hashtag for a campaign. Encourage others to share the hashtag with it theming around a relevant, trending topic that consumers are passionate about.
  8. Use local hashtags and geotags on posts in order to attract local users on Instagram in a similar way SEO works for the web.
  9. Post consistently with both posts and stories, including videos, polls, and other interactive elements to keep followers engaged and entertained with your content. 
  10. Start conversations using Instagram stories stickers and polls.
  11. Schedule Instagram stories to generate more views.
  12. Keep in mind that 40% of Instagram videos do not have sound on, so ensure you caption relevant verbal content.
  13. Convert instagram followers into email subscribers by making your Instagram a business account and promoting your email subscriptions in your Instagram posts and stories.
  14. Monitor your tagged photos to ensure a good reputation, and un-tag your account on posts that are irrelevant or spam, so they do not appear on your profile.
  15. Add a link to instagram stories in order to generate website traffic.
  16. Use humor through gif’s and memes to execute your brand message through a creative angle.

Increasing your Instagram following

  1. Optimize SEO on instagram by paying vital attention to your Instagram handle and name. It is very important that your handle (@…) reflects your business industry. Try to make it short, sweet, and with relevant words. The account name should reflect the account handle and industry because it is what Instagram checks its searches against when users type a word or emoji in the search bar.
  2. Partner with micro influencers.
  3. Run a contest, giveaway, or raffle entry through your account page.
  4. Invest in Instagram ads, which targets customers with personalization and buyer persona techniques.
  5. Create “savable” content, or posts that are aesthetically pleasing, informationally useful or relevant. This will entice followers to save the content to their library and increases the chances of further brand awareness. Simultaneously, creating desirable content provides people a reason to continue following your page and share your content.
  6. Participate in popular conversations on accounts with high following and public relevance in order to get your instagram handle out there and quickly generate new followers.
  7. Encourage followers to re-share your Instagram stories through incentives of discount promotion codes and/or contests.
  8. Open up about your business with a weekly featured vlog of the day in the life of an employee, an interesting biographical picture and captioned story of the founders, or inspirational quote from the CEO.
  9. Follow relevant accounts and users following competition in your industry to gain followers back.
  10. Promote your Instagram on other social media accounts. Feature your Instagram account in your Twitter and Facebook bios, and make a post promoting your Instagram page with a link.
  11. If your Facebook has many likes or followers already, consider linking your Facebook and Instagram together to boost your Instagram following.

6 Social Media Trends to Follow in 2020

Keeping Track of your Instagram Performance

  1. Ensure your account is in business mode to automatically receive valuable insights and analytics on how your posts are doing.
  2. Regularly test and analyze new content to post to your Instagram.
  3. Use a free follower tracking app to regularly unfollow accounts that do not follow yours back in order to maintain a good follower/following ratio while continuously following new accounts.

We hope these 30 tips with various resources serve you well on your journey to becoming an Instagram lead-generation powerhouse. Happy “gram-ing”!

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july 2020 marketing trends

What’s Trending in Marketing for July 2020

During this Covid-19 summer, staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Zuckerberg: Advertisers will be back to Facebook ‘soon enough’

Over 600 brands are a part of the “Stop Hate for Profit” campaign boycotting Facebook advertising due to their accusation that Facebook policies are too slow at removing hateful content. A recent BBC article reports that CEO Mark Zuckerberg does not plan to acknowledge the boycott, believing these companies will return to Facebook Ads soon enough. Read more on BBC. 

Google Adds Auto-Generated ‘Smart Replies’ to YouTube Studio

Google added automatic “smart replies” to YouTube studio to ease communication and engagement for creators. According to Google, the system is the first of its kind to have cross-lingual and character-byte based features. This new feature is currently available for English and Spanish only. The system scans comments on YouTube videos and provides suggested quick replies to each for the account owner to select. Over time, it adapts response suggestions to the user’s conversational tone and style. This new feature can allow youtube users to enhance their public relations image with fans and subscribers. Get the full story on Social Media Today. 

Enjoy this Article: Marketing Trends in April 2020

Improving Your Marketing Program

Free Digital Marketing Tools to Cope With COVID-19

During these trying times, we are seeing free and discounted digital marketing tools, being used to support sales and service professionals. This generosity has helped keep marketing teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers. While this list may not be comprehensive, here are some recommendations for the most valuable digital marketing tools available to sales, marketing, and customer success professionals today.

Marketing Strategies In Times of Fear and Uncertainty

Your marketing strategies must play a role in reassuring customers. Unfortunately, there is much uncertainty in the world, and that’s truer now than ever before. It’s no secret that the coronavirus has left many people in a state of fear, anxiety and grief. We know this is a great time to be marketing- but perhaps are unsure what is best for every customer during these times. While these concerns are logical, it’s important to keep a positive attitude. Your marketing strategies should be about helping your customers keep that positive attitude. Here are a few ways to help them do just that.

Blog vs. Vlog: Why Your Business Should Begin Vlogging

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form. The question is how do you decide which to choose between blog vs. vlog for which type of content?

 

Recent Marketing Reports, Updates, and Trendsjuly marketing trends

Coronavirus Forces Dramatic Change in Marketing, But More Can Be Done to Adapt

The current state of uncertainty is impacting 82% of marketer’s day-to-day life. There is room for improvement in marketer’s internal communication with employees, as 60% provide regular updates to everyone on organization impact and 54% provide regular internal updates on the customer’s feelings and behavior. 72% of marketers have communicated with customers about their organization’s next steps. However, 58% of marketers report difficulty due to their organization’s reaction to the pandemic. For instance, 48% have frozen hiring, 56% have reduced marketing budgets, with the average budget reduction over 30%, mainly in creative and media spend categories. The largest cuts are in the digital channel. These drastic cuts in marketing spending are expected to hurt brand equity long-term. 40% of marketers have developed coronavirus-specific creative, 16% have increased corporate social responsibility and 34% have begun offering promotions to engage customers during the situation. More about the study is available on AMA. 

IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context

Due to connected TV, video campaigns remain stable among the cancelled campaigns due to the pandemic. IAB’s U.S. 2020 Digital Video Advertising Spend Report found that Connected TV was the least impacted by Covid-19. Key findings include that the average Connected TV spend for the year is expected to reach $16 million per advertiser, which is a 8% rise. More than half of these buyers are switching dollars from broadcast and Cable TV towards Connected TV.  The largest buyer categories are retail spending $32.2 million per advertiser, media/entertainment spending $31.9 million per advertiser and telecom spending $20.6 million per advertiser. The hardest hit in 2020 is expected to be video advertising on desktop. Download IAB’s full report here.

Homebuilder Sentiment Posts a Record Jump in June, signaling a Housing-Market Rebound from the Coronavirus Pandemic

The National Association of Homebuilders/ Wells Fargo Housing Market Index’s report of homebuilder sentiment rose to 58 in June, which was a record-high 21-point jump. According to the index, anything above 50 indicates a positive market. As mortgage rates are at all-time lows, 10.9% more people applied to purchase a home this May compared to 2019. Overall, all components of the housing market index gained in June. The positive outlook in this industry points to a notable opportunity for homebuilder marketers. Read more on the Business Insider. 

Manufacturing bounces back stronger than expected in June, ISM reading shows

For the first time since the pandemic lockdown, over half of U.S. manufactures reported better-than-expected expansion in June. According to the Institute for Supply Manufacturing survey, 52.6% of companies reported growth, which was higher than economist expectations. Only 5 out of 18 industries reported negatively. Textile mills, wood products, furniture and related products had the highest expansion. In May, employment went up 10 points, production up 33.2 points, and new orders up 31.8 points. Manufacturing companies have a marketing opportunity as business begins to rise in these industries. CNBC has the full story here.

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TikTok Advertising Strategies Are Becoming More Common

Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example. Although initially dismissed by most as another social media platform for teens, more businesses are taking notice. This is because they are beginning to realize that TikTok is attracting more adult users every day. As such, TikTok advertising is well worth considering.

What is TikTok?

TikTok started off as a platform on which users could upload videos of themselves lip-synching to music videos. These videos were no more than 15 seconds long. In a way, they were like a more niche-based version of the now-defunct Vine social platform. As such, it was no surprise that the platform attracted a younger audience. However, older users began taking advantage of TikTok’s audience to showcase themselves in different ways. For example, comedians would upload short videos of stand-up routines. Another example is of skateboarders, who would upload tricks that they landed. Soon, TikTok allowed its users to upload videos up to 60 seconds long.

Who Uses TikTok?

TikTok still has a userbase that leans on the younger side with more than 66 percent of its users under the age of 30. However, if you have a younger target audience, then TikTok is very much worth your time. This is especially true when you consider the fact that more parents are using TikTok on a daily basis (it’s estimated that 41 percent of dads have used TikTok). Not to mention that TikTok currently has over six million users in the U.S. alone.

Video Marketing Ideas: Using Storytelling in Social Media

How Can You Leverage TikTok To Market Your Brand?

If your buyer personas match the target audience of TikTok, then you may be curious as to how you can use the platform to your advantage. The following are just a few effective tactics when it comes to TikTok advertising:

  • User-generated content

TikTok is a great platform for encouraging user-generated content. Instagram is the other social channel where user-generated content is incredibly effective. One of the reasons user-generated content is so successful on both of these channels is because it encourages active audience engagement. Not only will they be engaged with your brand, but they will also generate content that helps promote your brand. In a sense, you’ll be getting free advertising. Users are more likely to participate using TikTok as well due to the platform’s focus on video creation.

  • TikTok challenges

One of the reasons why TikTok’s popularity has exploded over recent years is due to the challenges that users engage in. For example, one type of challenge involves doing a specific dance move or physical challenge (such as taking off your shirt while doing a wall stand). Many of these challenges go viral organically, but businesses have begun creating their own challenges in an effort to engage more users. When creating a challenge, make sure to use a hashtag along with an appropriate title. Doing so ensures that the challenge has a better chance of being found and shared.

  • Influencer marketing

Just like Instagram, TikTok is home to users with enormous followings. As such, you should consider influencer marketing. Influencer marketing involves building a relationship with someone on the platform with a large influence (number of followers). As long as your brand is relevant to them, they will be able to influence their followers’ awareness and feelings about your brand. For example, if you create a challenge, you can get it exposure by having an influencer take part in that challenge. They can also encourage their followers to do the same.

  • TikTok’s advertising platform

Like other social platforms, TikTok does have its own advertising platform that you can use. Some of the TikTok advertising options include in-feed videos, brand takeover ads, branded AR content, and more. TikTok can even help assist with your influencer marketing campaign via its customer influence package. Additionally, you will can customize your targeting options using website traffic, ad engagement, app activity, or customer contact data.

Begin Integrating TikTok Advertising As Part Of Your Social Marketing Strategy

Although TikTok has a younger user-base, it is continuing to grow, attracting more and more older users. As such, it’s worth considering TikTok advertising, especially if any of your buyer personas match with TikTok’s current audience.

 

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Google ads credit

How the Covid-19 Relief Google Ads Credit Program Works

Google has responded to Covid-19 globally by giving qualified small and medium sized businesses $340 million in free Google ads credit. This includes small and medium sized businesses who advertised with Google Ads directly through Google and/or a digital marketing agency (like Stevens and Tate).

google ads credit

Eligibility and Amount Given:

In order to qualify for the Google Ads Credit Program, a small or medium sized business must have spent money with a Google Ads account in 10 of 12 months in the year 2019, and in January and/or February of the year 2020.

Each eligible customer will receive one ad credit, even if that customer advertises with more than one account. The maximum U.S. Dollars the free ad would be worth is $1,000, and the amount varies by factors including: amount spent on Google Ads in the past, country billing address, and currency.

How to View your Google Ad Credit:

Google Ad credits have launched in Australia, China, Germany, India, Italy, New Zealand, Spain, Taiwan, Ukraine, United Kingdom, and United States. There is no application process; the Google ad credits are automatically applied. Additionally, qualified customers cannot transfer, split, or refund their Google ad credits. Qualified accounts will receive a notification email. The applied credit appears on the Google Ads account by clicking “Tools” > “Billing” > “Promotion”. The Google ad amount appears on the “Transactions” page. The free ad credit expires on December 31, 2020.

Helpful Resources for your Business During This Time of Uncertainty:

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What’s Trending in Marketing For February 2019

As you begin launching any new marketing campaigns at the beginning of the year, it’s a good idea to check out some of the latest marketing trends. While some marketing trends come and go, many of them have the potential to influence your own marketing efforts for the better, not to mention that the industry certainly latches onto certain marketing trends, which means you won’t want to fall behind. The following are a few of the marketing trends that we recommend looking into this February:

Noteworthy Marketing News

Gillette Takes a Social Stance And Goes Viral

As Nike showed us last year, taking a social stance helps make your company more relatable and can have a huge effect on brand awareness. Gillette recently published a video directly addressing the Me Too movement by commentating on toxic masculinity. Consumers obviously took note as the video racked up over 11. 5 views on YouTube within three days. Watch the Gilette video and read more about it at Marketing Land.

Living Coral Named Pantone’s Color Of The Year

Every year, Pantone names a color of the year. The entire design industry takes note as Panton names the color of the year based on careful analysis of the year’s color trends. This year, living coral–a shade of pink–was named color of the year after its use by Airbnb and Apple. Read more about Pantone’s color of the year at Adweek.

Army Implements New Recruitment Strategy For Generation Z

While marketers continually focus on the Millennial generation, a new generation has already begun to mature–Generation Z. Because recruitment has dropped significantly over the past year, the Army has decided to change their strategy to connect with Generation Z more effectively–by going digital, expanding recruitment to urban centers, and by getting creative. The Washington Examiner goes into greater detail concerning what the new Army recruitment strategy entails.

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Learn How to Prepare This Year’s Marketing Strategy

Now that it’s 2019, reviewing last year’s marketing campaigns and planning this year’s marketing strategy ahead of time will help ensure that you hit the ground running. We’ve outlined eight steps that will help you to prepare your 2019 marketing strategy, including reviewing last year’s strategy, reviewing your target audience, and creating new SMART goals.

Find Out What Advertising Trends Are Going to Catch On This Year

As you begin to create your new marketing strategy, you’ll want to stay ahead of the game by keeping your eye on advertising trends that are likely to catch on throughout the year. We’ve gone over a number of advertising trends that we are starting to see within the industry and that we expect will grow in popularity as the year goes on, including a bigger emphasis on voice search, the growing importance of micro-moments, the increase in visual search, and more. Head over to our site to read more about 2019 advertising trends.

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Advertising Trends That Will Catch On In 2019

Recent Marketing Reports, Updates, and Trends

Keep an Eye on Generation Alpha

Although Generation Z is the generation that’s currently maturing, some brands are looking even further ahead by targeting kids under the age of 10 that belong to Generation Alpha. Generation Alpha is the generation of tech-savvy children of Millennials that reports have shown are having a rising influence into the purchase habits of their households. Read more about Generation Alpha’s influence at AdAge.

Mobile Users Have Better Ad Awareness While Watching TV

According to Mobile Marketer’s recent article, consumers are more receptive to mobile advertisements when they’re relaxing at home, such as in front of the TV. While this does vary based on demographics, such information can be quite helpful for marketers in identifying when to best target their audience.

Twitter’s Commitment to Ensure Brand Safety for Video Advertisers

Last year, almost half of all of Twitter’s business came from video advertising. As a result, Twitter is making a concerted effort to create a brand safe environment for its video advertisers so that they can choose which publishers they are associated with or what content genres they want to be associated with. Find out more about how Twitter is creating a brand safe environment for video advertisers at Ad Exchanger.

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Advertising Trends That Will Catch On In 2019

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they are a good way to judge which direction marketing is going in general. Keeping that in mind, the following are a few advertising trends we expect to see in 2019:

A Bigger Emphasis On Voice Search

Personal assistants, such as Alexa and Siri, are growing in popularity because they are making life much more convenient for people. The technology of voice search has also grown exponentially over the past few years. This has led to almost a third of the 3.5 billion searches being performed on Google every day being voice searches. Because of this, it’s important that you begin building your SEO strategy with voice search in mind this upcoming year.

A Return To Print Marketing

Despite what some believe, digital marketing hasn’t completely killed off print marketing. In fact, it turns out print marketing still has an important place in the marketing world. As consumer email inboxes overflow with unopened emails, savvy businesses are using print marketing (such as flyers and newsletters) to reach their audience. Using print marketing to compliment your digital marketing is the smartest way to go.

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video marketing trendsInternet Watching Will Catch Up To TV Watching

Recent studies have predicted that the number of hours of video watched per day online will catch up to TV in 2019. This means that looking for ways to reach those audiences (such as on streaming sites) should be a part of your marketing strategy.

 

Micro-Moments Will Become More Important

Micro-moments are those small moments in which a person quickly looks something up online but doesn’t spend a whole lot of time doing so. For example, looking up an actor in a movie whose name they can’t remember during a discussion, or trying to find the nearest burger joint. On average, users experience roughly 150 micro-moments a day. Businesses will be paying more attention to these micro-moments in order to fulfill the needs of their target audience.

Visual Search Will Advance

At the moment, search queries are limited to text. However, this will soon change. It won’t be long until people will be able to perform visual searches by taking pictures of things with their phones. In fact, Google presented the work its done on visual search so far just this year in the form of Google Lens. Once visual search is implemented (the technology is still being developed), consumers will be able to take a photograph of a piece of furniture in order to find something similar on sale via visual search.

These are a few of the advertising trends that we predict will catch on this upcoming year. Be sure to keep these in mind as you begin developing your 2019 marketing strategies.

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