LOMBARD, IL., March 1, 2019 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2019 Annual Meeting & Exposition, being held from April 2- 4, 2019, at the Schaumburg Convention Center in Schaumburg, Illinois.
Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “Recharge!” event, which is the most anticipated conference for senior living providers and professionals in Illinois. Gartlan will be speaking on Tuesday, April 2nd, from 4:00-5:00 pm, with a session titled “Four Actionable Strategies to Improve Marketing Results”. Wagner will be speaking the following Wednesday, April 3rd, from 2:45-3:45 PM, with a session titled, “Congratulations! You’ve Launched a New Website – Now What?”. Wagner will also be speaking on Thursday, April 4th, from 8:00–9:30 am, with a session titled “Combining Social Media and Content Marketing to Drive Engagement Online”. Over the last few years, the pair’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.
Attraction Marketing is the process of making your company and its products, services, and culture more attractive to prospects by driving specific marketing initiatives. Both presentations will cover strategies key to this process. Specifically, Gartlan’s presentation will discuss how to utilize his innovative and informative strategies to guide our attendees to Marketing success. Wagner will explain how to drive engagement online through both social media and content marketing in addition to providing a useful guide on the steps to take after a website has been launched.
LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults—with more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA)) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.
Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.
# # #
SUMMARY: Dan Gartlan and Nicole Wagner of Stevens & Tate Marketing will be presenting a redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2019 Annual Meeting & Exposition on April 2nd, 3rd, and 4th, 2019. This represents multiple showings for the group in the national LeadingAge association sector.