What’s Trending in Marketing For February 2019

As you begin launching any new marketing campaigns at the beginning of the year, it’s a good idea to check out some of the latest marketing trends. While some marketing trends come and go, many of them have the potential to influence your own marketing efforts for the better, not to mention that the industry certainly latches onto certain marketing trends, which means you won’t want to fall behind. The following are a few of the marketing trends that we recommend looking into this February:

Noteworthy Marketing News

Gillette Takes a Social Stance And Goes Viral

As Nike showed us last year, taking a social stance helps make your company more relatable and can have a huge effect on brand awareness. Gillette recently published a video directly addressing the Me Too movement by commentating on toxic masculinity. Consumers obviously took note as the video racked up over 11. 5 views on YouTube within three days. Watch the Gilette video and read more about it at Marketing Land.

Living Coral Named Pantone’s Color Of The Year

Every year, Pantone names a color of the year. The entire design industry takes note as Panton names the color of the year based on careful analysis of the year’s color trends. This year, living coral–a shade of pink–was named color of the year after its use by Airbnb and Apple. Read more about Pantone’s color of the year at Adweek.

Army Implements New Recruitment Strategy For Generation Z

While marketers continually focus on the Millennial generation, a new generation has already begun to mature–Generation Z. Because recruitment has dropped significantly over the past year, the Army has decided to change their strategy to connect with Generation Z more effectively–by going digital, expanding recruitment to urban centers, and by getting creative. The Washington Examiner goes into greater detail concerning what the new Army recruitment strategy entails.

Improving Your Marketing Program

Learn How to Prepare This Year’s Marketing Strategy

Now that it’s 2019, reviewing last year’s marketing campaigns and planning this year’s marketing strategy ahead of time will help ensure that you hit the ground running. We’ve outlined eight steps that will help you to prepare your 2019 marketing strategy, including reviewing last year’s strategy, reviewing your target audience, and creating new SMART goals.

Find Out What Advertising Trends Are Going to Catch On This Year

As you begin to create your new marketing strategy, you’ll want to stay ahead of the game by keeping your eye on advertising trends that are likely to catch on throughout the year. We’ve gone over a number of advertising trends that we are starting to see within the industry and that we expect will grow in popularity as the year goes on, including a bigger emphasis on voice search, the growing importance of micro-moments, the increase in visual search, and more. Head over to our site to read more about 2019 advertising trends.

Check Out How to Create a Stronger Brand By Improving Your Package Design

The design of your product’s package has a huge impact on your brand identity. Learn how to attract the eye of your target audience and how to stand out from the competition by checking out our list of package design tips by our very own Mark Beebe.

Advertising Trends That Will Catch On In 2019

Recent Marketing Reports, Updates, and Trends

Keep an Eye on Generation Alpha

Although Generation Z is the generation that’s currently maturing, some brands are looking even further ahead by targeting kids under the age of 10 that belong to Generation Alpha. Generation Alpha is the generation of tech-savvy children of Millennials that reports have shown are having a rising influence into the purchase habits of their households. Read more about Generation Alpha’s influence at AdAge.

Mobile Users Have Better Ad Awareness While Watching TV

According to Mobile Marketer’s recent article, consumers are more receptive to mobile advertisements when they’re relaxing at home, such as in front of the TV. While this does vary based on demographics, such information can be quite helpful for marketers in identifying when to best target their audience.

Twitter’s Commitment to Ensure Brand Safety for Video Advertisers

Last year, almost half of all of Twitter’s business came from video advertising. As a result, Twitter is making a concerted effort to create a brand safe environment for its video advertisers so that they can choose which publishers they are associated with or what content genres they want to be associated with. Find out more about how Twitter is creating a brand safe environment for video advertisers at Ad Exchanger.

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Advertising Trends That Will Catch On In 2019

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they are a good way to judge which direction marketing is going in general. Keeping that in mind, the following are a few advertising trends we expect to see in 2019:

A Bigger Emphasis On Voice Search

Personal assistants, such as Alexa and Siri, are growing in popularity because they are making life much more convenient for people. The technology of voice search has also grown exponentially over the past few years. This has led to almost a third of the 3.5 billion searches being performed on Google every day being voice searches. Because of this, it’s important that you begin building your SEO strategy with voice search in mind this upcoming year.

A Return To Print Marketing

Despite what some believe, digital marketing hasn’t completely killed off print marketing. In fact, it turns out print marketing still has an important place in the marketing world. As consumer email inboxes overflow with unopened emails, savvy businesses are using print marketing (such as flyers and newsletters) to reach their audience. Using print marketing to compliment your digital marketing is the smartest way to go.

Does Direct Marketing Have A Role In Inbound Marketing?

video marketing trendsInternet Watching Will Catch Up To TV Watching

Recent studies have predicted that the number of hours of video watched per day online will catch up to TV in 2019. This means that looking for ways to reach those audiences (such as on streaming sites) should be a part of your marketing strategy.

 

Micro-Moments Will Become More Important

Micro-moments are those small moments in which a person quickly looks something up online but doesn’t spend a whole lot of time doing so. For example, looking up an actor in a movie whose name they can’t remember during a discussion, or trying to find the nearest burger joint. On average, users experience roughly 150 micro-moments a day. Businesses will be paying more attention to these micro-moments in order to fulfill the needs of their target audience.

Visual Search Will Advance

At the moment, search queries are limited to text. However, this will soon change. It won’t be long until people will be able to perform visual searches by taking pictures of things with their phones. In fact, Google presented the work its done on visual search so far just this year in the form of Google Lens. Once visual search is implemented (the technology is still being developed), consumers will be able to take a photograph of a piece of furniture in order to find something similar on sale via visual search.

These are a few of the advertising trends that we predict will catch on this upcoming year. Be sure to keep these in mind as you begin developing your 2019 marketing strategies.

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What’s Trending for January 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The following are some of the marketing trends that have been catching on lately.

Noteworthy Marketing News

YouTube Ad Campaigns Begin Targeting TV Screens

Although mobile is the dominant platform for YouTube views, more and more people are watching YouTube on their TVs. YouTube is extending their ad campaigns onto TV devices to provide advertisers with greater reach. AdWords API capabilities for TV targeting will be accessible to advertisers beginning on January 8. For more information about these new TV screen targeting capabilities, read Marketing Land’s recent article on the subject.

YouTube Phasing Out CTA Overlays In Favor Of New Ad Extensions

YouTube will begin offering their new ad extension for TrueView in-stream ads and will eventually offer them for bumper ads as well as TrueView video discover ads. Although a minor change, the CTA ad extensions will be able to be applied to new and existing overlays, whereas overlays are created as part of the ad. For more detail, read Ginny Marvin’s write-up on YouTube’s switch to CTA ad extensions at Marketing Land.

HubSpot Reorienting Itself As Platform Vendor

HubSpot has long been known as a product suite, but that’s changing soon as it realigns itself as a platform vendor. Following HubSpot’s recent partnership with AWS, HubSpot is planning to become a platform that will support an increasing population of apps that support interactions with HubSpot. Read more about HubSpot’s shift at Martech Today.

Improving Your Marketing Program

Advertising Trends That Caught On In 2018

We recently published a blog post reviewing some of the most effective marketing trends of 2018, including a focus on brand, authenticity, social change, and omnichannel marketing. Learn more about these 2018 marketing trends and how you can implement them into your marketing efforts in 2019 by reading Terry Becker’s post.

Clutch.co! Names Stevens and Tate Top Ad Agency in 2018

Here at Stevens and Tate, we have earned recognition for our marketing expertise for almost three decades. In 2018, we were named the top ad agency by Clutch, a third-party company that ranks B2B service providers on a yearly basis. Find out what Clutch had to say about our services by checking out the announcement on our blog.

Top 5 Marketing Tactics You Should Use in 2019

As you review your marketing strategy and prepare for the new year, you’ll want to make sure that you’re getting the most out of your efforts. In this article, we go over five marketing tactics that you should make sure to implement into your marketing campaign if you haven’t done so already, including adding chatbots, producing video content, creating user-generated content, and more.

Why TV Advertising Remains Effective

Recent Marketing Reports, Updates, and Trends

Three View Behaviors Common On YouTube in 2018

If you’re using YouTube as part of your marketing efforts, then tracking how your users behave is an important part of figuring out how to best engage them. Three of the most common YouTube user behaviors of 2018 include viewing content exploring alternative and minimalist lifestyles, searching for inspiration, and searching for a way to connect. For more details into the behavior of YouTube users in 2018, read Gina Shalavi’s article on the subject.

The Return Of Trust In Media

Trust in media has been on the downslope since the late 1970s, reaching an all-time low in 2016. However, new studies show that the media is regaining the trust of the general public, in part due to a focus on transparency that includes attempts by journalists to defend their work, better fact-checking partnerships, and more. Learn more about how the media has become more transparent and has regained the public’s trust by checking out Sara Fischer’s article on Axios.

10 Agency Pros Explain How Their Workflow Was Improved By AIartificial intelligence

Artificial Intelligence continues to develop at a rapid pace to the point where it’s starting to become commonplace. Businesses across the world are using AI to help improve the efficiency of their workflow. Find out how by reading the Forbes article in which ten agency pros describe in detail how AI has helped them to improve their workflows.

 

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Starting 2019 Strong: A third award from Clutch

Over the course of 2018, our partnership with Clutch has been a close one. We’ve worked with this leading ratings and reviews firm to collect client feedback and gain insight on what we do best and, more importantly, what we could do better.

So far, this close partnership and our tight client relationships have helped us earn a place on two of Clutch’s awards lists. Now, we’re finishing 2018 with a final award as the Clutch team announces the top design and branding agencies across their platform. We couldn’t be more grateful to our clients who have taken the time to speak with Clutch about our work together, giving the platform the proof they needed to rank Stevens & Tate among the top.

Your Company’s Core Values Play a Role in Developing Your Brand Story

As we look to the next year, we’re confident that our client relationships will become more close-knit than ever, and we’ll maintain the same unique approach to every client challenge that has earned us a place as one of the top advertising agencies in Chicago and beyond.

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A Year In Review: Advertising Trends of 2018

The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018. The following are not only some of the most popular advertising trends of the year, but also some of the most effective ones that you may want to continue implementing into the new year.

1. Focusing On The Brandbrand development process

Businesses are switching their marketing efforts to focus more on their brand than on their products and for good reason–focus on the brand will never become outdated, whereas product messaging will become outdated the moment you release a new product. Not to mention that by focusing on the brand, it will be easier to sell products and services, whereas focusing on a single product or service will not have that domino effect. By focusing on your brand, you can establish yourself as being more relatable to your customers. This is a challenge if you’re just focusing on marketing products.

2. Being Authentic

Trying to appeal to your audience by being something you’re not simply doesn’t work anymore. Audiences are smart and they can tell whether or not you’re being authentic. They can sniff out a company that’s trying way too hard to be cool and to win over an audience. Being inauthentic is going to turn off your audience, not to mention potentially make your brand look dishonest.

Content Marketing Trends to Track in 2018

3. Embracing Social Change

It wasn’t long ago that businesses shied away from any kind of social issue (or anything that could be viewed as political) in fear that they might alienate part of their customer base. However, it turns out that by taking a stand for what you believe in, you’re more likely to strengthen your relationship with your audience. And even if you lose some customers as a result, odds are you’ll gain just as many for the same reason. A great example of a company embracing social change is Nike and their Colin Kaepernick ad.

4. Omni-Channel Marketing

There are a lot of marketing channels that you can use to reach your audience. However, picking and choosing one channel and focusing on it shouldn’t be the extent of your strategy. Businesses are leveraging multiple channels of marketing and using them to compliment one another in what’s called omni-channel marketing.

Examples of this include promoting content on your website via your social media channels. These channels don’t need to be within the same type of marketing format either. Many businesses are crossing their inbound and outbound channels. For example, it’s not uncommon for a business to promote their social media presence on the commercials they’re running on TV. This kind of cross-channel promotion helps improve the effectiveness of your reach.

These were some of the biggest advertising trends of 2018. While they are called “trends” they are legitimate marketing strategies that should remain effective well into 2019, making them worth considering as a part of your future marketing campaigns.

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Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co!

Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992. As a B2B service company, we recognize that our success stems from the success of our partners, and that is why we aim to deliver exactly what our clients need in order to boost their business. It is because of our client-focused mentality that our firm has caught the attention of ratings and review firm Clutch, who has ranked us as a leading marketing agency!

What is Clutch?

Clutch is an unbiased, third party company that provides rankings for B2B service providers in order to help companies who are looking for compatible partners. The rankings they give businesses like ours are derived primarily from work they have done with their past partners. Clutch contacts their past clients directly to hear their feedback and the experience that they had. On our review page, Clutch provided our ratings and the testimonials from our partner companies!

Here are only a few of the things that they have had to say about working with us:

  • “They’re a team of professionals that know how to communicate effectively.” – Owner, Grocery Store

  • “I cannot find another agency that matches their quality and their rates in equal measure – Division President, Real Estate Firm

  • “They understand our company and they understand our brand.” – VP of Marketing, Food Production Company

In addition to being highlighted on the Clutch website, our work has also been featured on their sister-website, The Manifest, where we are ranked in the top 30 advertising and marketing companies! This database provides industry reports and trends in rising companies in their respective fields, and serves as a tool that breaks down the top companies within their industries.

Stevens & Tate Revamps Healthcare Website For The University Of Chicago Medicine Kovler Diabetes Center

marketing-make-or-breakOver the years, we have had the opportunity to work with clients of all shapes and sizes! Whether their market is retail, healthcare, or the food industry, we help companies brand themselves and engage their customers effectively. Our diverse portfolio allows us to think outside of the box for our clients. It also has given us the ability to reach any market.

When working with our partners, we offer unique solutions that are tailored to their business specifically. We offer a multitude of services from branding, SEO, PPC, web design, and basic advertising. Our speciality is forming a strategy that helps your business grow and captures the attention of your customers!

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Creating Successful Holiday Marketing Campaigns

Businesses tend to put extra effort into their advertising campaigns during the holiday season. While this is in part because people are buying gifts for one another, which means that there’s a general spike in sales, it’s also because Black Friday and Cyber Monday have become national institutions in themselves, a time when people search out great deals for things that they want. Because almost every business big and small offers deals at this time of the year in order to attract customers, stepping up your advertising efforts is the only way you’re going to stand out from the crowd.

4 Examples Of Successful Holiday Marketing Campaigns

The following are a four examples of some of the holiday marketing campaigns that have stood out over the past few years:

1) Coke

Coke put a twist on their famous “Share a Coke” ad campaign by running a holiday campaign that showed people sharing a coke instead of fighting over products at a mall. This ad works well because not only are people already familiar with the basis of the campaign, but they can also relate to fighting the crowds to get what they want before it sells out.

2) HotelTonight

The online hotel booking site’s clever campaign was headlined by the slogan “Visit, Don’t Stay.” This refers to how family members often visit one another and generally get into arguments or on each other’s nerves due to the holiday stress. Instead of staying with their family, they can stay at a hotel and simply “visit” their family.

3) John Lewis & Partners

John Lewis & Partners released their “Boy and his piano” commercial featuring Elton John this year that quickly went viral. It showed Elton John playing a song as the camera speeds through time, showing John as a younger and younger musician performing in front of huge crowds, finally settling on a version of him as a young boy getting a piano for Christmas. This ad is effective because of its use of a celebrity, its message of how a gift can change someone’s life (making it relevant to the holiday season), and in creating a feeling of nostalgia. The ad was particularly effective in that it did not specifically promote a product or sale, relying on its message to be its call-to-action.

5 Holiday Email Templates for Salespeople

4) McDonald’s

McDonald’s has used a variation of a campaign in which Santa stops by for a bite to eat at McDonald’s during his Christmas run for years now. But this year, McDonald’s stepped it up by making their ad campaign more interactive. For example, Spapchat users can play a game that makes them look like a reindeer and that requires them to catch as many falling carrots as they can.

5 General Tips For Your Holiday Marketing Campaign

Use these five tips to craft a marketing campaign that will help you stand out during the busy holiday season:

1) Make your ads holiday-themed

This one’s obvious, but find a way to tie your product or service into the holidays. The previously mentioned ads are great examples of how this can be done.

2) Use nostalgia

People often feel sentimental during the holidays, which means that using nostalgia is an effective way to make an emotional connection.

3) Use a sense of humor

The holidays can be quite stressful, which is why an ad that can make consumers laugh will stand out. See the HotelTonight ad as a fantastic example.

4) Make your offer stand out

Whether it’s a huge discount, a free trial, free shipping, or something else, your offer should stand out to make your ad stand out.

5) Find a way to engage

Get consumers engaged. This can be done by finding ways that consumers can interact with your campaign, whether it’s by holding contests or by providing short games that they can play, in the same way that McDonald’s did this year.

The holidays are a time of year where consumers are looking to spend the most money, which means businesses tend to step up their game when it comes to marketing their products and services. Use past holiday marketing campaigns as inspiration and keep in mind general holiday marketing tips to create a successful holiday marketing campaign of your own.

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What’s Trending In Marketing For December 2018

This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month.

Noteworthy Marketing News

How Small Businesses Can Compete With Amazon This Holiday Season

Amazon is convenient for the everyday shopper, but if you own a small business, you may be really feeling the pressure from the eCommerce giant, especially over the holidays. So how can you compete with variety and fast, free shipping? This article gives you three tips that can help you prepare for a successful holiday shopping season.

Facebook Shared 5 Holiday Shopping Season Tips for Marketers

The holidays are here, the biggest shopping season of the year. And if you’re like most marketers, you want to make the most of this time of year and reach out to as much of your audience as you can. Read on to see the 5 tips Facebook gave to marketers for this holiday shopping season.

Calls to businesses rose more than 375% over past two holiday seasons

According to the past two holiday seasons, it looks like customers are picking up their phones more often. This is important for all business owners, because it means that every ring could be another possible lead. And with more customers turning to their phones for answers, the more chances you have for success.

Survey: Expect more holiday spending, ‘blended retail’ shopping this year

The NPD Group shopping report for this year shows that with the rising economy, people will be spending more on holiday shopping this year, averaging $700 for gifts. Along with other important discoveries, the survey also notes that most people plan on ‘blended retail’ shopping, which is a mixture of both online and in store shopping. If you are a marketer or a store owner, remember the importance of both your online and offline presence for the 2018 holiday season.

7 Holiday Social Media Marketing Strategy Dos and Don’ts

Improving Your Marketing Program

5 Holiday Email Templates for Salespeople

The holiday season is upon us, which means you’re getting ready to send out those holiday emails to your leads and clients! Whether its a big thank you for their business, a big deal on your services or just a little holiday cheer, read this article for 5 Holiday Email Template ideas to help engage with your audience.

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Growth driven design is a great way to adapt to the market’s demands and give your customers new material on a constant basis. Although it’s a great marketing tool, growth driven design isn’t for everyone. Whether you want to go the traditional route or take the plunge and go for a growth driven design, this article shows you the important differences between the two.


Using Lead Scoring to Identify Your Best Prospects

There are many approaches to reaching your audience, and although reaching as many people as possible can be a good approach, you want to reach the right people. How do you know you’re reaching high-quality prospects? That’s where lead scoring comes in. Using lead scoring is the most effective way to target your most potential prospects so you’re being efficient with your time.

Recent Marketing Reports, Updates, and Trends

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest’s new advertising feature will now allow advertisers to display up to 5 images that you can swipe left-to-right.  It looks just like a regular pin, except users can scroll through it in their feed or tap on it to look at one of the images. Giving marketers more ad space will allow them to add more creativity to their ads.

Foursquare can now measure TV ads’ impact on offline store visits

Marketers spend $70 billion dollars a year on tv advertising, but how do you measure the ROI on your tv commercial? This is the question businesses have been asking for decades, but now with Foursquare you can. Now radio, direct mail and TV commercials can be tracked to the store and even to the point-of-sale. Read on to see how they do it.

Snapchat integrates with Comscore to measure Discover channel traffic

With the new partnership with Comscore, advertisers will now be able to more accurately measure their reach in their Snapchat Discover channels. Compared to in the past when advertisers could only look through Snapchat itself to look at their reach, now there will be more data to gauge with a third-party measurement.

MAXIMIZING YOUR MARKETING BUDGET

brand development process

What’s Trending in Marketing For November 2018

Businesses that stay up to date with all the latest marketing trends and news are more likely to see success due to the ability to adjust their marketing strategies accordingly as a result. As such, we like to highlight marketing news and trends every month as well as provide a bit of insight on how you can improve your marketing. The following are the latest marketing trends, news, and tips that we think are worth noting this November.

Noteworthy Marketing News

Google Launches AdLingo

Google recently launched its conversational marketing platform “AdLingo.” AdLingo provides the first conversational ad format outside of messaging apps, allowing advertisers to deliver ads that query users as well as respond to them. Read up on the ins and outs of the new AdLingo feature and why it matters to marketers at Marketing Land.

Pinterest Updates Ads Manager And Adds Product Pins Features

Ahead of the holiday season, Pinterest has improved its Ads Manager tool by allowing advertisers to choose business goals, select pins they want to promote, and to select an audience. They have also rebuilt their Product Pins system by adding stock information and dynamic pricing. Find out more about the changes made to their Ads Manager and Product Pins features by reading Marketing Land’s write-up.

Facebook Working On Connected TV Device

Facebook appears to be expanding its reach even further as they are rumored to be working on a connected TV device that will work in a similar fashion to Amazon’s Fire Stick or Roku. The Facebook TV rumor is explored in more detail in Marketing Land’s article, which also goes into the impact it could have on marketers.

Pandora Announces Ad Distribution Agreement With SoundCloud

Pandora has been busy making moves to become a major platform for advertisers. Not only has Pandora finally launched its own analytics tool, they also announced a new partnership with SoundCloud. According to Pandora, the partnership will make them the biggest digital audio advertising marketplace in the U.S. and will expand their addressable audience to 100 million. Marketing Land’s article goes into more detail about Pandora’s recent developments.

8 Tips on Social Media Best Practices For Your Business

Improving Your Marketing Program

Learn About The Differences Between Smart Display And Custom Intent Campaigns

AdWords continues to be a valuable marketing tool, which is why we recently explored two of their newest PPC options, Smart Display Campaigns and Custom Intent Campaigns. Check out our article to find out what the differences between the two features are and how they can benefit you.

The Importance of Social Media Engagementsocial media

One of the common mistakes advertisers make is to focus on their following instead of on engagement. Our recently published article highlights the importance of social media engagement and goes over several tips on how to improve your engagement on social media.

Traditional Marketing vs. Digital Marketing

Knowing the differences between traditional marketing and digital marketing will help to better inform your overall marketing campaign. We recently explored the differences between digital and traditional marketing, from the long-term and short-term impact to the costs and more.

Recent Marketing Trends, Reports, and Updates

Pew Reveals Relevant New Marketing Data

The Pew Research Center recently revealed new data that might surprise marketers. For example, broadband Internet penetration remains at only 65 percent amongst U.S. adults and that smartphone-only Internet usage has increased from 12 percent to 20 percent over two years. Head to Marketing Land for a more in-depth look into Pew’s recent marketing research.

Survey Reveals More Customers Plan To Use Amazon For Holiday Shopping

Amazon’s marketplace domination continues as a recent survey conducted by Survata revealed that the majority of holiday shoppers plan on using Amazon over any other online platform. In fact, the survey showed that online shoppers prefer Amazon 3-to-1 over Google. Check out what else the holiday shopping survey revealed at Marketing Land.

Marketers Focusing Primarily On Black Friday

A Nanigans study revealed that only five percent of retailers that responded are focusing any of their ad budget on late-season shoppers, while 25 percent of ad budgets will be spent on Black Friday weekend. Read Marketing Land’s article to find out more details about the holiday ad budget study.

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What’s Trending In Marketing For August 2018

This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month.

Noteworthy Marketing News

Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories

Taking a page out of Snapchat’s playbook and making it their own, Facebook has begun testing a new “Highlights” feature that will give users the option to save Stories to their profiles. Unlike Snapchat, Facebook’s feature will allow users to save their Stories beyond the standard 24-hour period a Story exists. Your saved Stories will appear as a horizontal bar on the user’s profile and display view counts as well. Facebook believes this feature will not only give users the opportunity to hold on to their favorite content, but will also “make it easier to express who you are through memories.”

 

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Instagram Testing Open-Ended Questions In Stories To Make Content More Interactive

In an attempt to make content more interactive on their app, Instagram is testing a new feature in which users can add open-ended questions in stories according to a recent write-up on Marketing Land. Instagram currently allows users to post polls with multiple-choice answers, but with this new feature, Instagram is hoping to increase engagement between users, while giving brands the opportunity to have more public conversations with followers.

 

Snapchat Partners With 4 News Discovery Platforms To Help Push Content Beyond The App

According to an article on Marketing Land, Snapchat has decided to partner with four news discovery platforms (NewsWhip, Tagboard, SAM Desk, and Storyful) used by media organizations to spread their news-related content on a wider scale and basis outside the app. The partnership will allow the four platforms to use Snapchat’s Story Kit Integrations to access and deliver news content posted within the app to thousands of storytellers and newsrooms. Along with Snapchat, the platforms will also be able to access content that is present on the app’s Discovery channels like NBC News and BuzzFeed to name a few.

Improving Your Marketing Program

20 Tips To Improve Your Website Redesign Process

Whether you like it or not, your website is often the first impression your audience gets of your business and your offering, so keeping your website up to date with today’s technological changes in mind is crucial if you want to draw in your target consumer. Our own Nicole Wagner offers an abundance of tips to help you improve your website redesign process.

 

8 Tips On Social Media Best Practices For Your Business

Today, the majority of marketers and brands recognize the value of implementing a social media strategy when it comes to engaging and connecting with their audience. In an article she wrote, Nicole Wagner presents the best social media practices to get the most out of those popular platforms.

 

What Is Digital Storytelling: How To Improve Your Effortsdigital storytelling

Storytelling plays an important role when it comes to presenting your products or services as a solution, while also helping consumers relate to your business on a deeper level. Similar to storytelling, digital storytelling involves using strategies across all online platforms to communicate your message to your audience. Dan Gartlan offers strategies for how to improve your digital storytelling efforts to build strong relationships with consumers.

 

Recent Marketing Reports, Updates, and Trends

Even With All The Glitches, Prime Day 2018 Proves To Be Amazon’s Biggest Sales Day Ever

Amazon has done it again. According to a recent post on Marketing Land, Amazon reported that this year’s Prime Day was the biggest sales day ever surpassing last year’s sales as well as its Cyber Monday and Black Friday sales. Despite the glitches it faced, the company sold over 100 million products, and in the first nine hours gained more Prime members than any other day of the year in Amazon’s history. The products that sold the most worldwide were all Amazon devices—Alexa Voice Remote, the Echo Dot, and the Amazon Fire Stick.

Discover how to improve your brand marketing strategy using Amazon Alexa

multipurpose video campaignHow Overstock.com Created A Multipurpose Video Campaign

The digital era we are living in today has made it difficult to distinguish between brand and performance campaigns. For brands with dual goals, a multipurpose campaign might be the answer. In an article published on Think With Google, Overstock.com, the online home goods and furniture retailer, decided to experiment with mixing direct-response strategies with regular brand creative. Interestingly enough, the return on ad spending for the campaign was 3X its other campaigns—the result was enough to make them reconsider how they would normally approach digital video.

 

SLIF Attendees Share What Excites & Concerns Them About The Future

Senior living industry leaders attended the Senior Living Innovation Forum, a conference that takes place every June to discuss a variety of topics centered on the senior housing industry. Several attendees shared their insights and concerns about the future of the industry, and recognized that in order to fit in with the current times, companies and investors need to shift their attitudes and accept a new business model if they aspire to create larger market opportunities and increase innovation as well.

  25 Website Must Haves For Driving Traffic, Leads & Sales