Marketing Trends 2

What’s Trending in Marketing for August 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Hulu Launches Beta for Self-Serve Advertising Platform

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Hulu approves or denies within 3 days. Brands also have the option to specify their target market by age, gender, genre and location. Hulu provides approved brands with a simple walk-through of set-up and launch. For this program, Hulu permits a maximum of one version of a creative video per campaign.

As part of its recent Enabling Dishonest Behavior Policy, Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Google explains that its list is not exhaustive and only mentioned for example. Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Violators on Google Ads will receive a 7-day warning.

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads

Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.  Snapchat reports a 17% increase in revenues. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Improving your Marketing Program

Lessons Learned: Buyer Persona Gone Wrong

Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, here are some common mistakes to avoid.

30 Ways to Boost Instagram Engagement & Following

Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever. According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.

5 Ways to Improve Your B2B Marketing Strategy

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts.

Free Digital Marketing Tools To Cope With COVID-19

Recent Marketing Reports, Updates, and Trends

No in-person events until 2nd half of 2021, marketers say

According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges.

U.S. Mobile Ad Spending Update

In March, E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8% growth. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.

COVID-19 Is the Asteroid That Struck American Small Business

Positive news regarding the virus is 78% of small businesses report being able to survive 7 to 12 months or more with existing cash on hand, and 57% could last over a year. Restaurants suffered primarily, as there were over 133,000 business closures total and of the 26,000 Yelp restaurants that have been closed since March, 60% were now permanently closed. A majority of 92% of businesses report pivoting strategy in at least one way form the pandemic. The most common change was a creation of delivery channel, and 96% of businesses reported planning to keep some new services and channels post-pandemic, while 43% will maintain all changes. Find out more on Search Engine Land.

 

Free Marketing Consultation

 

RECAP: FABTECH 2016

WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,500 vendors and 40,000 attendees from around the country.

WHERE: Las Vegas Convention Center in Las Vegas, Nevada

WHEN: November 16-18th, 2016fabtech 2016

DETAILS: FABTECH is North America’s largest Metal Forming, Fabricating, Welding and Finishing event. Stevens and Tate Marketing has two speakers featured at this year’s show.

The speakers at Stevens & Tate are thrilled to be sharing their collective B2B marketing expertise gained from decades of industry experience, at the Nation’s largest event of its kind. This is the third year in a row that Internet Director Nicole Wagner has been selected to speak at this prominent event, and it will be the second year for President Dan Gartlan.

At the show, the pair will both be presenting educational sessions on Friday, November 18th. The goal is to help business leaders and industry professionals learn new ways to get more out of the initiatives they have in place, to stay ahead of changing trends, and to stand out in a crowded marketplace.

Wagner’s “Enhance Your Online Presence and Drive Success Through Your Website and Social Media” will take place from 11:00-11:30am. Gartlan’s “Actionable Strategies Proven to Improve Marketing Results” will follow from 12:00-12:30pm.

Gartlan’s highly informative session is based on his highly requested Attraction Marketing program, designed to help educate attendees on key tactics and initiatives that work together to create positive impact in their marketing programs and on business success. Additionally, it explores effective ways to monitor and adjust initiatives by setting measurable objectives and tracking future indicators and results.

Wagner will be presenting an updated version of her program from last year, with essential strategies that manufacturers can incorporate to maximize the impact of their online efforts. Focus is on how website optimization, search engine marketing and social media work hand-in-hand and how various techniques can create efficiencies and improve performance. A reputable trait of these educational sessions is the emphasis on providing relevant and actionable takeaways that are targeted to each audience—which is one reason they continue to be so well received by organizations of every size and scope around the country.

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 40,000 professionals and 1,500 exhibiting companies to network, learn and discover new solutions for success. For four days, November 9-12, 2015, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

To learn more about FABTECH 2016, see a list of exhibitors, register to attend, and get full details about the show, click here.

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RECAP: PMA Manufacturing Sales Summit


WHO: Sales and marketing professionals from around the world

Manufacturing Sales SummitWHERE: The Conrad Indianapolis Hotel in Indianapolis, IN

WHEN: September 27-28th, 2016

DETAILS: Stevens & Tate will join hundreds of sales and marketing professionals in the manufacturing industry for a featured speaking session. Read more

RECAP: 2016 LeadingAge Missouri Annual Conference for Senior Living Professionals


WHO: Healthcare and senior living professionals from around the world

WHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care 

WHERE: Chase Park Plaza Hotel in St. Louis, Missouri LeadingAge Missouri

WHEN: September 12-14, 2016

DETAILS: Stevens & Tate will join thousands of senior living professionals from around the region for a featured speaking session. Read more

COMING UP: 2016 LeadingAge Tennessee Annual Conference for Senior Living Professionals


WHO: Healthcare and senior living professionals from around the world

WHO: LeadingAge Tennessee members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care 

WHERE: Franklin Marriot Cool Springs in Franklin, TNLeading Age Tennessee

WHEN: August 8-10, 2016

DETAILS: Stevens & Tate will join thousands of senior living professionals from around the region for a featured speaking session. Read more