FABTECH

Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

LOMBARD, IL., June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event.

On Tuesday November 12, from 10:00 am to 11:30 am, Wagner will be presenting an industry-tailored session titled, “Congratulations! You’ve Launched a New Website-Now What”. The presentation discusses key website elements to focus your improvement efforts on. It focuses on topics such as evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results. And all to help discover how to keep increasing your website’s exposure so that you’re regularly attracting those high quality prospects and engaging them through their buyer’s journey.

Dan Gartlan will be presenting the same day a session titled, “Strengthening Your Marketing Through the Power of Story” at 12pm-1:30pm. Today’s most well-known brands all share a powerful marketing secret and it involves empowering customers and prospects with stories. An established speaker and expert on the subject, Gartlan teaches how to uncover the secrets of StoryBranding and how to magnetize your brand’s influence and build a stronger following. And learn how to develop your authentic story through Gartlan’s guided discussion and worksheets, putting your story on paper.

To learn more from our Speakers take a look at Steven’s & Tate Marketing’s blog, click here!

FABTECH

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event—bringing together an anticipated 27,000 attendees and 1,400 exhibiting companies under one roof from November 11-13, 2019. The show provides a convenient venue to explore the latest industry trends, technology, products, and developments in metal forming, fabricating, welding and finishing. Attendees can meet with world-class suppliers, discover new solutions for success, network with industry peers, and participate in over 100 educational sessions and expert-led presentations.

Stevens & Tate Marketing (www.stevens-tate.com) is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries. 

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

Dan Gartlan, President and lead strategist at Stevens & Tate Marketing, has 20+ years experience developing and implementing strategic branding and marketing programs for organizations ranging from non-profits to Fortune 500s, for clients including DSI Spaceframes, Graymills, HK Laster, Tsubaki, Victor Technology, Enpro Inc., Sellstrom/SureWerx and more. Contact Dan at (630) 627-5200 or dgartlan@stevens-tate.com.

 

AHCA/NCAL

AHCA/NCAL- Dan Gartlan Will Speak at Conference in October 2019

For more information, contact:

Debbie Szwast

dszwast@stevens-tate.com

AHCA/NCAL- Dan Gartlan to Speak at Convention October 15 1:45-2:45

LOMBARD, IL May 13, 2019- President of Stevens & Tate Marketing Dan Gartlan will be speaking at the American Healthcare Association National (AHCA/NCAL) 70th Annual Convention and Expo held in Orange County Convention Center in Orlando, FL October 13-16. At the show, Dan Gartlan’s presentation titled “Four Actionable Strategies to Improve Marketing Results” will take place Tuesday, October 15 1:45-2:45pm.

Marketing professionals and executives of an assisted living organization find themselves asking… “What changes in the balance of our online and traditional strategies are needed this coming year?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with prospects?”

Join marketing innovator Dan Gartlan as he discusses the answers to these questions and a series of proven principles and tactics designed to attract prospects in a crowded senior living space. Topics such as brand storytelling that connects emotionally with prospects; content creation for your website, SEO, and social media that engages seniors and builds trust will be incorporated and work in combination to create the ideal platform for enhanced success.

During Gartlan’s session, participants will be hands-on creating their own examples of what measurable and attainable marketing objectives look like and how they can affect their organization’s results. Real contextual examples from Gartlan’s experience will demonstrate how to improve performance for each strategy.

To learn more about Gartlan’s concept, read Four Strategies of a Successful Attraction Marketing formula.

 

AHCA is a non-profit federation of affiliate state health organizations and the nation’s largest association of long-term and post- acute care providers. It represents more than 13,500 non-profit and for-profit nursing facility, assisted living, developmentally-disabled and sub acute care providers. These health organizations care for approximately one million elderly and disabled individuals each day. AHCA advocates for quality care and services for frail, elderly, and disabled Americans.

Stevens & Tate Marketing

Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

 

Stevens & Tate Marketing is a full service advertising agency, specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies, and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution, and targeted communications, we Make Things Happen™.

 

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SUMMARY: Dan Gartlan President of Stevens & Tate Marketing will be presenting at the AHCA/NCAL Convention that is being held in Orlando, FL October 15, 2019
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IHCA ICAL

Illinois Health Care Association (IHCA/ICAL) Convention and Expo

For more information, contact:

Debbie Szwast

dszwast@stevens-tate.com

IHCA/ICAL- Nicole Wagner will Speak at Convention September 11

LOMBARD, IL May 10, 2019- Stevens & Tate Marketing is proud to announce they will speak for the first time at the Illinois Health Care Association (IHCA/ICAL) Convention and Expo. Internet Director Nicole Wagner presents at the Convention that is being held September 9-12, 2019 in Springfield, IL.

Every year the IHCA brings people together to the largest convention in the state for long-term care professionals. The association leads in help and education for the long-term care of elderly, physical, or mentally challenged. This is a time where attendees can learn the latest technology and services available to them with over 100 educational sessions provided.

This year Stevens & Tate Internet Director, Nicole Wagner, conducts a session titled, “Congratulations! You’ve Launched a Website- Now What?” on September 11 1-2:30 pm. The presentation speaks about website optimization. In other words, websites are essential for everything from attracting new prospects to providing information to decision makers. Wagner explores topics such as SEO, social media marketing, and evolving brand messaging. In addition, she breaks down how each come together and create the effective website. And just because a website may have been recently launched doesn’t mean that it can’t continue to improve over time. In conclusion, each step helps strengthen those conversion points for optimal results.

To stay up-to-date with more marketing by Nicole Wagner, click here.

Steven’s and Tate Marketing

Stevens & Tate Marketing (http://stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing, as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

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SUMMARY: Nicole Wagner of Stevens & Tate Marketing speaks on September 11 1-2:30pm at the IHCA/ICAL Convention that is held in Springfield IL September 9-12, 2019
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AHCA/NCAL

AHCA/NCAL- Dan Gartlan Will Speak at Conference In October, 2019

President of Stevens & Tate Marketing, Dan Gartlan will be presenting at this year’s AHCA/NCAL 2019 Conference in Orlando, FL. The presentation is titled “Four Actionable Strategies to Improve Marketing Results”. Walk away with an understanding about the fundamentals of four marketing strategies and the value of using these together. Participants can expect a high involvement experience with worksheets and hands on exercise to help further refine their abilities. Relevant examples also help to demonstrate how to improve each strategy and identify the essential elements that can effect an organization’s results.

When: Tuesday, October 15th (1:45-2:45PM)

Where: Orange County Convention Center; Orlando, FL

Click here to register!

Learn more about Stevens & Tate Marketing’s Speaking Services today.

IHCA ICAL

Nicole Wagner to Speak at IHCA/ICAL Conference September 2019

Nicole Wagner will be representing Stevens & Tate for the first time at the IHCA/ICAL Conference & Expo in Illinois this September. The session is titled “Congratulations! You’ve Launched a New Website- Now What?” Your website is essential to attracting new prospects and for providing valuable and relevant information to decision makers. However, if it does not perform then you are not going to end up getting the ROI that you should. And just because you’ve recently launched your website doesn’t mean that you can’t continue to improve it over time. This presentation will discuss key website elements to focus your improvement efforts on.

When: September 9-12th

Where: Springfield, IL

To learn more about the event, click here!

For more about Stevens & Tate Marketing’s Speaking Services, click here!

social media strategies

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

LOMBARD, IL., March 1, 2019 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2019 Annual Meeting & Exposition, being held from April 2- 4, 2019, at the Schaumburg Convention Center in Schaumburg, Illinois.

Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “Recharge!” event, which is the most anticipated conference for senior living providers and professionals in Illinois. Gartlan will be speaking on Tuesday, April 2nd, from 4:00-5:00 pm, with a session titled “Four Actionable Strategies to Improve Marketing Results”. Wagner will be speaking the following Wednesday, April 3rd, from 2:45-3:45 PM, with a session titled, “Congratulations! You’ve Launched a New Website – Now What?”. Wagner will also be speaking on Thursday, April 4th, from 8:00–9:30 am, with a session titled “Combining Social Media and Content Marketing to Drive Engagement Online”. Over the last few years, the pair’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.

Attraction Marketing is the process of making your company and its products, services, and culture more attractive to prospects by driving specific marketing initiatives. Both presentations will cover strategies key to this process. Specifically, Gartlan’s presentation will discuss how to utilize his innovative and informative strategies to guide our attendees to Marketing success. Wagner will explain how to drive engagement online through both social media and content marketing in addition to providing a useful guide on the steps to take after a website has been launched.

LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults—with more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA)) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.

Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Learn more about Stevens & Tate’s speaking experience.

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SUMMARY: Dan Gartlan and Nicole Wagner of Stevens & Tate Marketing will be presenting a redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2019 Annual Meeting & Exposition on April 2nd, 3rd, and 4th, 2019. This represents multiple showings for the group in the national LeadingAge association sector.

leadingage il reconnect conference

Stevens & Tate to Speak at Leading Age 2019 Annual Meeting & Expo

Steven & Tate President, Dan Gartlan and Internet Director, Nicole Wagner are set to speak at this year’s Leading Age 2019 Annual Meeting & Expo. Both Dan and Nicole will share their Marketing expertise that senior living and aging care professionals can use to enhance their organization’s success.

The sessions will take place as follows:

 “Four Actionable Strategies to Improve Marketing Results

By Dan Gartlan on Tuesday, April 2nd (4:00-5:00PM)

Learn how to define your Marketing objectives in attainable terms so that you can achieve your sales and occupancy goals. Additionally, gain an understanding of the fundamentals of four interconnected Marketing strategies so that you can tell your brand story in a way that emotionally connects with prospects. Finally, recognize the positive impact of measuring activities, progress, and future indicators to drive success for your entire inbound marketing program. 

“Congratulations! You’ve Launched a Website-Now What?”

By Nicole Wagner on Wednesday, April 3rd (2:45-3:45PM)

Understand how to improve and evolve the brand messaging and user-friendliness of your website, and discover how to keep increasing your website’s exposure so that you can regularly attract high quality prospects. Also, learn how to continually track and evaluate conversion points throughout your website to ensure they are working effectively in turning visitors into leads.

“Combining Social Media and Content Marketing to Drive Engagement Online”

By Nicole Wagner on Thursday, April 4th ( 8:00-9:30AM) 

Know how to use online content to draw visitors to your website and convert them into qualified sales leads, as well as explore ways to use social media to strengthen your brand in the eyes of prospects. Furthermore, consider an effective engagement strategy to nurture your prospects through the buying journey up to their decision-making point.

Event Information

When: April 2 through April 4th, 2019

Where: Renaissance Schaumburg Convention Center, Schaumburg, Il.

Click here to register!

Learn more about Stevens & Tate’s speaking services.

FABTECH 2017

Stevens & Tate To Speak At FABTECH 2018 November 6th and 7th

The speakers at Stevens & Tate are thrilled to be sharing their collective B2B marketing expertise gained from decades of industry experience, at the Nation’s largest event of its kind, Fabtech 2018. This is the fifth year in a row that Internet Director Nicole Wagner has been selected to speak at this prominent event, and fourth year in a row for President Dan Gartlan.

The shared goal of the pair’s educational sessions is to help business leaders and industry professionals learn new ways to get more out of the initiatives they have in place, to stay ahead of changing trends, and to stand out in a crowded marketplace.

Wagner’s “Marketing Bootcamp: Technology, Prospects & Voice of the Customer” will take place on Tuesday, November 6th.

Gartlan’s “Actionable Marketing Strategies For Competitive Advantage” will take place Wednesday, November 7th.

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 50,000 professionals and 1,700 exhibiting companies to network, learn and discover new solutions for success. For three days, November 6-8, 2018, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

Learn more about Stevens & Tate’s speaking services here.

 

leadingage-nationals-annual-meeting-2018

Nicole Wagner to Speak at LeadingAge Nationals October 31

Nicole Wagner will be representing Stevens & Tate at LeadingAge Nationals in Philadelphia this coming October. The session is titled “Combining Social Media and Content Marketing To Drive Engagement Online.” In this presentation, one will learn how this combined strategy can build an online presence that attracts prospects to your brand, communities, and services, and how the trust built online can help convert those prospects into leads.

When: Monday, October 31

Where: Philadelphia, PN

Learn More.

AHCA Logo

Dan Gartlan and Nicole Wagner Will Speak at AHCA/NCAL Conference October 8th

Dan Gartlan and Nicole Wagner will be presenting together at this year’s AHCA/NCAL Conference in San Diego, CA. The presentation is titled “Combining Actionable Strategies with Marketing Automation to Shorten the Sales Cycle and Improve Results.”  The two will discuss strategies and tactics to attract prospects and stay in touch with them during a longer sales cycle. They will explore how marketing strategies, both traditional and online, need to change in the coming year and how to more easily manage marketing activities.

When: Monday, October 8th

Where: San Diego, CA

Learn More.