WHO: The Illinois Health Care Association, founded in 1950 and governed by a 13-member board of directors, is a non-profit organization comprising of more than 500 registered and certified long-term care institutions and homes/programs for the developmentally handicapped across the state.
WHERE: BOS Center, Springfield, IL
WHEN: September 11-14, 2023
Each year, IHCA hosts the state’s largest convention and exhibition for long-term care professionals. This annual four-day event has over 100 instructional seminars on a variety of themes, as well as a thorough expo with exhibitors on the latest technology and services available to long-term care providers. Attendees are also encouraged to participate in a variety of engaging, peer-to-peer networking events.
Perfecting the Media Mix: Balancing Online And Traditional To Drive The Best ROI
President Dan Gartlan will speak on Perfecting the Media Mix: Balancing Online and Traditional to Drive the Best ROI. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. After this session, attendees understand how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.
Digital Strategies to Online Lead Generation: How to Drive Demand:
Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.
To learn more about IHCA’s Annual Convention and Expo, click here
For more information on scheduling Dan or Nicole for speaking, click here.
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