LeadingAge Illinois Annual Meeting & Expo 2024

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WHO: LeadingAge Illinois is a nonprofit organization and one of the largest and most respected associations of providers serving older adults in Illinois. LeadingAge strives to advocate for quality services, promote innovative practices, and foster collaboration. Additionally, LeadingAge aims to improve the lives of older citizens by maximizing the effectiveness of service providers. LeadingAge is a platform that enhances professional development and fosters community engagement. It’s an organization that constantly pushes the boundaries of health care.

WHERE: Renaissance Schaumburg Convention Center

WHEN: July 30-31, 2024

DETAILS: The LeadingAge Illinois 2024 Annual Meeting & Expo offers everything attendees have come to expect over the years. Thousands of visitors will have opportunities to connect with hundreds of exhibitors, listen to presentations from industry and business development experts, and network with other professionals. The event provides an environment for senior living providers to come together and develop their businesses. It’s a can’t-miss event that pushes the entire industry forward.

 

Tried and True Marketing Practices and Ways to Break Through the Noise;  Tuesday, July 30, 2024, 9:45 AM – 10:45 AM

President of Stevens & Tate Marketing, Dan Gartlan, will be presenting Tried and True Marketing Practices and Ways to Break Through the Noise. By focusing on how to maximize results with any size marketing budget, scale campaigns, and understand how to effectively utilize a media mix, Dan will teach attendees how to structure marketing strategies around an organization’s objectives, audience, and industry. Dan will teach attendees how to navigate the complicated and fragmented modern media landscape, “breaking through the noise.” Dan’s insights will teach senior living executives how to streamline their marketing processes and engage audiences. It’s an opportunity to learn how to achieve marketing success without any wasted resources.

 

Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI;  Tuesday, July 30, 2024, 1:30 PM – 2:30 PM

Dan Gartlan will also be presenting Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI. The session will teach attendees how to select and balance online and traditional media. This practice will help build trust within an organization’s target audience. Additionally, Dan will teach attendees how to focus and adjust marketing spending based on an organization’s needs. These strategies will help eliminate waste and create an effective balance that leads to high returns on spending. Lastly, attendees will learn how to create strategy documents that help organizations create properly managed and monitored media programs.

 

Digital Marketing Strategies to Build Traffic and Increase Lead Conversion; Wednesday, July 31, 2024, 9:45 AM – 10:45 AM

Internet Marketing Director, Nicole Wagner, will be presenting Digital Marketing Strategies to Build Traffic and Increase Lead Conversion. Nicole will discuss the importance of digital marketing alongside traditional methods. She will explore how to utilize digital methods to build a significant online presence. Moreover, the session emphasizes the importance of attracting the right audience and converting them into high quality leads. Attendees will have the opportunity to analyze and assess the strength of their current digital marketing programs. Nicole will also teach attendees how to create a digital content program and web presence. With these strategies, attendees will be able to reach the right audience with the right message.

 

Tried and True Marketing Practices and Ways to Break Through the Noise will be presented on Tuesday, July 30th at 9:45 AM to 10:45 AM.

Perfecting the Media Mix: Balancing Online and Traditional Media to Drive the Best ROI will be presented on Tuesday, July 30th at 1:30 PM to 2:30 PM.

Digital Marketing Strategies to Build Traffic and Increase Lead Conversion will be presented on Wednesday, July 31st at 9:45 AM to 10:45 AM.

Register for the event here.

Learn more about LeadingAge Illinois here.

Read about Dan Gartlan and Nicole Wagner, or book them for speaking here.

Book a free consultation with Stevens & Tate here.

74th Annual IHCA Convention & Expo

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WHO: The Illinois Health Care Association (IHCA) was founded in 1950 and is governed by a 13-member board of directors. The nonprofit organization comprises more than 500 long-term care institutions for the developmentally disabled throughout the state. IHCA supports nursing homes, assisted living facilities, and other long-term care services, providing members with resources, education, and training. Additionally, IHCA seeks to enhance the quality of care for long-term care residents by working with state and federal legislators. IHCA helps shape regulations, promote healthy practices, and maintain a high standard of care for older and disabled people.

WHERE: Peoria Civic Center, Peoria, IL

WHEN: September 9-12, 2024

DETAILS: IHCA hosts the state’s largest convention and exhibition for long-term health care professionals. The annual four-day event will feature hundreds of seminars and exhibitors on the latest tech and services available to care providers. It’s a chance for industry executives to network, attend professional workshops, and listen to presentations from experts. In addition, the event aims to equip healthcare providers with the knowledge and tools needed to enhance the quality of care for long-term care residents and navigate the industry’s evolving landscape. This year’s theme is “Playbook for Success,” and the event will incorporate as much football and tailgating theme as possible.

 

Maximize Your Digital Brand Through Strategic Marketing;  Wednesday, September 11, 2024, 4:00 PM – 5:00 PM

Internet Marketing Director, Nicole Wagner, will be presenting Maximize Your Digital Brand Through Strategic Marketing. The session will dive into how a digital brand must refine its content, understand marketing automation, and draw more website visitors. Collectively, these strategies will help drive engagement and conversion. The interactive component of the session will focus on strategic marketing and assessing current digital marketing strategies. Nicole will teach attendants how to craft tailored content programs for their audiences and objectives. Moreover, Nicole will equip attendees with critical tools to evaluate and enhance marketing programs, and offer a comprehensive roadmap to navigate the digital realm. It’s an opportunity to fine-tune your digital brand, connect with your audience on a deeper level, and thrive in the competitive senior marketplace.

 

Maximize Your Digital Brand Through Strategic Marketing will be presented on Wednesday, September 11th at 4:00 PM to 5:00 PM.

Register for the event here.

Learn more about IHCA here.

Read about Nicole Wagner, or book her for speaking here.

Book a free consultation with Stevens & Tate here.

FABTECH North America 2024

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WHO: Since its inception in 1981, FABTECH has grown into the premier metal fabricating event and North America’s largest industry showcase. The annual event features world-class exhibits and expert-led sessions on the latest technologies and new products. FABTECH’s mission is to bring industry executives together to conduct business, make connections, and share ideas. The event aims to showcase advanced technologies and provide a complete platform to push the boundaries of metal fabrication. The FABTECH conference attracts over 65,000 visitors annually from various industries worldwide, rotating annually among U.S. cities, Mexico, and Canada.

WHERE: Orange County Convention Center, Orlando, FL

WHEN: October 15-17, 2024

DETAILS: Making its first appearance in Orlando, FABTECH North America 2024 is set to host over 1,500 world-class suppliers, bringing together business and industry professionals in a comprehensive showcase of the latest innovations in metal forming, fabricating, welding, and finishing. The event offers attendees opportunities to network, attend live demonstrations, and learn how to advance their businesses. FABTECH 2024 is an essential gathering for executives to enhance their productivity and discover cutting-edge technology.

 

4 Strategies For Utilizing Marketing Automation To Achieve WOW Results;  Tuesday, October 15, 2024, 10:00 AM – 11:00 AM

Stevens & Tate Marketing President and CEO, Dan Gartlan, will be presenting 4 Strategies For Utilizing Marketing Automation To Achieve WOW Results. The session will explore how B2B companies face challenges in attracting prospects and staying engaged during long sales cycles. Dan emphasizes the importance of building an integrated online strategy through story branding, content creation, and lead nurturing. Furthermore, Dan will teach attendants a wide array of marketing practices to achieve success. By implementing and adjusting automated strategies, attendees will be able to leverage new practices for “WOW” results.

 

4 Strategies For Utilizing Marketing Automation To Achieve WOW Results will be presented on Tuesday, October 15th at 10:00 AM to 11:00 AM.

Register for the event here.

Learn more about FABTECH here.

Read about Dan Gartlan, or book him for speaking here.

Book a free consultation with Stevens & Tate here.

LeadingAge Pennsylvania 2024 Annual Conference

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WHO: LeadingAge Pennsylvania is a non-profit trade association consisting of over 380 exceptional senior housing, healthcare, and community services across the Commonwealth. Since 1963, they have dedicated themselves to helping their members advance the vision of healthy, affordable, ethical aging services. LeadingAge PA offers services in Life Plan Communities/Continuing Care Retirement Communities, skilled nursing communities, assisted living residences, personal care homes, and affordable senior housing.

WHERE: Kalahari Resort & Convention Center

WHEN: May 7 – 9, 2024

DETAILS:

The LeadingAge PA Annual Conference offers presenters an unparalleled forum for showcasing a variety of forward-thinking ideas centering on innovations in senior care and services, financial operations, reimbursement issues, current, and emerging trends, advances in technology, and updates on the current and future regulatory environment. Stevens and Tate Marketing has two speakers featured at this year’s show.

Digital Marketing Strategies to Build Website Traffic and Increase Lead Conversion: Tuesday, May 7th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How to Drive Demand will be presented on Tuesday, May 7th at 1:45 PM to 2:45 PM. Click here to learn more about Nicole Wagner.

Learn more about LeadingAge Pennsylvania here:

Women in the Construction Industry Wisconsin

BuildX Conference – Women in Construction 2024

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WHO: The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison have come together to host a BuildX conference, a one-day conference focusing on empowering women in the construction industry.

WHERE: The Ingleside Hotel Pewaukee, WI

WHEN: Tuesday, March 5th

DETAILS: In the ever-evolving landscape of the construction industry, social media has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and ultimately generate leads. The session begins by exploring the fundamental principles of social media marketing, emphasizing the importance of understanding target demographics, crafting compelling content, and fostering authentic connections with followers. Attendees will leave with actionable insights and practical tips to enhance their social media presence, drive meaningful engagement, and ultimately, increase leads. Whether you’re a seasoned marketer or just beginning to explore the potential of social media for sales, this presentation promises to equip you with the knowledge and tools necessary to thrive in today’s competitive digital landscape.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices: Tuesday, March 5th

Internet Marketing Director, Nicole Wagner will be presenting Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices. The session will discuss how to use online media, your website, and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices will be presented on Tuesday, March 5th  Click here to learn more about Nicole Wagner.

You can register for this event here

Learn more about the BuildX Conference here 

For more information on Nicole for speaking:
Caring Communities Webinar 2023

Caring Communities Webinar 2023

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WHO:

Caring Communities is a full-service insurance management company committed to the non-profit senior housing and care industry. They serve over 800 communities in more than 40 states and also have a centralized goal of connecting, sharing, and enriching those around them.

WHERE: Online Webinar

WHEN: June 20th, 2023

DETAILS:

The Caring Communities Webinar on Risk management is a great way for you to learn ways to protect and manage your organization. With already over 200+ registered attendees all across the U.S., there will be many opportunities to meet new people in the industry and get real-life perspectives on a very important topic.

Topic: 5 Strategies to Take a WOE Marketing Program to WOW.

President, Dan Gartlan will speak on the 5 Strategies to Take a WOE Marketing Program to WOW. During this session, those in attendance will have an opportunity to create measurable and attainable marketing objectives to clearly define elements that can affect their own organization. Moreover, this engaging session will explore interdependent strategies that focus on brand storytelling, SEO, and social media. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques.

Click here to learn more about Dan Gartlan.

Also in attendance will be Nicole Wagner. Nicole holds a Bachelor of Marketing with an Advertising focus from Western Michigan. She is an online marketing expert with extensive experience in all things internet related. She has worked extensively in the aging services industry. Nicole continues to share her knowledge through engaging presentations, seminars, and webinars on a variety of topics nationwide. She has received excellent feedback for her passion, insight, and motivational speaking. She has spoken at numerous conferences, such as AHCA/NCAL and LeadingAge. Although she will not have a presentation, she will be able to answer any question that arises during Dan Garlan’s presentation.

Click here to learn more about Nicole Wagner

To learn more about Caring Communities, click here.

Illinois Healthcare Association’s Annual Convention & Expo

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WHO: The Illinois Health Care Association, founded in 1950 and governed by a 13-member board of directors, is a non-profit organization comprising of more than 500 registered and certified long-term care institutions and homes/programs for the developmentally handicapped across the state.

WHERE: BOS Center, Springfield, IL

WHEN: September 11-14, 2023

DETAILS: 

Each year, IHCA hosts the state’s largest convention and exhibition for long-term care professionals. This annual four-day event has over 100 instructional seminars on a variety of themes, as well as a thorough expo with exhibitors on the latest technology and services available to long-term care providers. Attendees are also encouraged to participate in a variety of engaging, peer-to-peer networking events.

Perfecting the Media Mix: Balancing Online And Traditional To Drive The Best ROI

President Dan Gartlan will speak on Perfecting the Media Mix: Balancing Online and Traditional to Drive the Best ROI. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. After this session, attendees understand how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand:

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

To learn more about IHCA’s Annual Convention and Expo, click here

For more information on scheduling Dan or Nicole for speaking, click here.

2023 AHCA/NCAL Convention & Expo

2023 AHCA/NCAL Convention & Expo

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WHO: With more than 14,000 member facilities, the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL) is the largest organization in the US that represents long-term and post-acute care providers. Millions of elderly and disabled people get long-term or post-acute care every day at their member institutions. By providing solutions for quality care, AHCA/NCAL seeks to enhance their lives.

WHERE: Colorado Convention Center

WHEN: October 1st-4th, 2023

DETAILS: 

The AHCA/NCAL Expo is a great opportunity for you to explore those new innovative ideas and resources to take home to your organizations. In the hall, more than 350 business leaders display the newest developments and concepts created specifically for long-term and acute-care professionals.


Balancing the Media Mix to Improve Marketers ROIs:

President, Dan Gartlan will be presenting Balancing the Media Mix to Improve Marketers ROIs. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. Attendees will learn how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand:

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can find more information on this event here. For more information on scheduling Dan or Nicole for speaking, click here.

Fabtech North America Largest Metal Forming

FABTECH 2023 Chicago

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FABTECH 2023 Chicago

WHO: FABTECH is North America’s largest metal forming, fabricating, welding and finishing event. For all of your metal forming, fabricating, welding, and finishing needs, FABTECH offers a convenient “one-stop shop” location where you can meet with leading suppliers, view the newest industry products and innovations, and find the tools to boost productivity and profits.

WHERE: McCormick Place

WHEN: September 11th-14th 2023

DETAILS:

The only event that allows you a comprehensive view of metal forming, fabrication, welding, and finishing is FABTECH. The newest production machinery can be found here. Find innovations by industry and application at FABTECH 2023.

Improve your Sales and Marketing Messaging through the Power of “Why”:

President, Dan Gartlan will be presenting Improve your Sales and Marketing Messaging through the Power of “Why.” In this presentation Dan will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement through case studies, discussions and hands-on activities. Join in learning how to uncover your competitive advantages and reason for being. Then explore how to craft messaging that drives an emotional connection with prospects.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand: 

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can register for this event here.

Learn more about FABTECH 2023 at https://www.fabtechexpo.com/ 

For more information on scheduling Dan or Nicole for speaking, click here.

LeadingAge Illinois 2023 Annual Conference

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WHO: LeadingAge Illinois is one of the largest and most respected associations of providers serving older adults in Illinois. Committed to advancing excellence, we advocate for quality services, promote innovative practices, and foster collaboration. We serve the full spectrum of providers including home and community-based services (HCBS), senior housing, life plan communities (LPC)/continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers.

WHERE: Renaissance Schaumburg Convention Center

WHEN: March 7 – 8, 2023

DETAILS:

This year’s Annual Meeting offers everything that you’ve come to expect. Through knowledgeable speakers and industry experts, quality education, exhibitors in the expo hall, networking, and the Opening Reception, you’ll find what you need to serve, support, and evolve. Stevens and Tate Marketing has two speakers featured at this year’s show.

5 Strategies to take a WOE Marketing Program to WOW: Tuesday, March 7th

President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, March 7th at 9:45 AM to 10:45 AM. Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How To Drive Demand: Wednesday, March 8th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How To Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How To Drive Demand will be presented on Wednesday, March 8th at 9:45 AM to 10:45 AM. Click here to learn more about Nicole Wagner.

You can register for this event at https://annualconference.leadingageil.org/2023/index.cfm. Learn more about LeadingAge Illinois here https://leadingageil.org. For more information on scheduling Dan or Nicole for speaking, click here.