LeadingAge Pennsylvania 2023 Annual Conference
WHO: LeadingAge Pennsylvania is a non-profit trade association consisting of over 380 exceptional senior housing, healthcare, and community services across the Commonwealth. Since 1963, they have dedicated themselves to helping their members advance the vision of healthy, affordable, ethical aging services. LeadingAge PA offers services in Life Plan Communities/Continuing Care Retirement Communities, skilled nursing communities, assisted living residences, personal care homes, and affordable senior housing.
WHERE: Kalahari Resort & Convention Center
WHEN: May 16 – 18, 2023
The LeadingAge PA Annual Conference offers presenters an unparalleled forum for showcasing a variety of forward-thinking ideas centering on innovations in senior care and services, financial operations, reimbursement issues, current, and emerging trends, advances in technology, and updates on the current and future regulatory environment. Stevens and Tate Marketing has two speakers featured at this year’s show.
5 Strategies to take a WOE Marketing Program to WOW: Tuesday, May 16th
President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.
5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, May 16th at 3:00 PM to 4:00 PM. Click here to learn more about Dan Gartlan.
Digital Strategies to Online Lead Generation: How to Drive Demand: Wednesday, May 17th
Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.
Digital Strategies to Online Lead Generation: How to Drive Demand will be presented on Wednesday, May 17th at 9:15 AM to 10:15 AM. Click here to learn more about Nicole Wagner.
You can register for this event at https://www.leadingagepa.org/education-events/annual-conference
Learn more about LeadingAge Pennsylvania here
For more information on scheduling Dan or Nicole for speaking,
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.