LeadingAge Pennsylvania 2023 Annual Conference

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WHO: LeadingAge Pennsylvania is a non-profit trade association consisting of over 380 exceptional senior housing, healthcare, and community services across the Commonwealth. Since 1963, they have dedicated themselves to helping their members advance the vision of healthy, affordable, ethical aging services. LeadingAge PA offers services in Life Plan Communities/Continuing Care Retirement Communities, skilled nursing communities, assisted living residences, personal care homes, and affordable senior housing.

WHERE: Kalahari Resort & Convention Center

WHEN: May 16 – 18, 2023

DETAILS:

The LeadingAge PA Annual Conference offers presenters an unparalleled forum for showcasing a variety of forward-thinking ideas centering on innovations in senior care and services, financial operations, reimbursement issues, current, and emerging trends, advances in technology, and updates on the current and future regulatory environment. Stevens and Tate Marketing has two speakers featured at this year’s show.

5 Strategies to take a WOE Marketing Program to WOW: Tuesday, May 16th

President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, May 16th at 3:00 PM to 4:00 PM. Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand: Wednesday, May 17th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How to Drive Demand will be presented on Wednesday, May 17th at 9:15 AM to 10:15 AM. Click here to learn more about Nicole Wagner.

Learn more about LeadingAge Pennsylvania here

For more information on scheduling Dan or Nicole for speaking,

LeadingAge Illinois 2023 Annual Conference

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WHO: LeadingAge Illinois is one of the largest and most respected associations of providers serving older adults in Illinois. Committed to advancing excellence, we advocate for quality services, promote innovative practices, and foster collaboration. We serve the full spectrum of providers including home and community-based services (HCBS), senior housing, life plan communities (LPC)/continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers.

WHERE: Renaissance Schaumburg Convention Center

WHEN: March 7 – 8, 2023

DETAILS:

This year’s Annual Meeting offers everything that you’ve come to expect. Through knowledgeable speakers and industry experts, quality education, exhibitors in the expo hall, networking, and the Opening Reception, you’ll find what you need to serve, support, and evolve. Stevens and Tate Marketing has two speakers featured at this year’s show.

5 Strategies to take a WOE Marketing Program to WOW: Tuesday, March 7th

President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, March 7th at 9:45 AM to 10:45 AM. Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How To Drive Demand: Wednesday, March 8th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How To Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How To Drive Demand will be presented on Wednesday, March 8th at 9:45 AM to 10:45 AM. Click here to learn more about Nicole Wagner.

You can register for this event at https://annualconference.leadingageil.org/2023/index.cfm. Learn more about LeadingAge Illinois here https://leadingageil.org. For more information on scheduling Dan or Nicole for speaking, click here.

IHCA Long Term Care

IHCA Long Term Care 72nd Annual Convention & Expo

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WHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and developmentally disabled, skilled pediatric, assisted living and sheltered levels of care.

WHERE: Peoria Civic Center, Peoria, IL

WHEN: September12-15, 2022

DETAILS: IHCA Long Term Care Expo

The Illinois Health Care Association (IHCA) has been a major voice for long term care in Illinois for more than 70 years. Stevens and Tate Marketing has two speakers featured at this year’s show.

President, Dan Gartlan will speak on How To Improve Your Marketing Messaging Through the Power of “Why”. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

How To Improve Your Marketing Messaging Through the Power of “Why” will be presented on Tuesday, September 13, 2022 at 3:30pm – 5:00pm. Click here to learn more about Dan Gartlan.

Internet Marketing Director, Nicole Wagner will be presenting Winning Websites Build Human Connections To Improve Lead Generation. The session will discuss how an effective website is one that not only looks good, but also has the content and information individuals are looking for and that leads them to the right decisions. Prospects want to look at a website and be able to feel as if they know your organization. In other words, a website needs to have a human quality in order to connect with site visitors and convert them to leads. This presentation will discuss key website elements to help showcase your brand message. Content covered will include understanding buyer personas and the stages of the buyer’s journey, how to build trust, why your story matters, balancing professionalism and relationships and how to educate and be helpful online.

Winning Websites Build Human Connections to Improve Lead Generation will be presented on Tuesday, September 13, 2022 at 1:30pm – 3:00pm. Click here to learn more about Nicole Wagner.

You can register for this event at ihca.com/convention. Learn more about IHCA at ihca.com. For more information on scheduling Dan or Nicole for speaking, click here.

 

RECAP: FABTECH 2016

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WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,500 vendors and 40,000 attendees from around the country.

WHERE: Las Vegas Convention Center in Las Vegas, Nevada

WHEN: November 16-18th, 2016fabtech 2016

DETAILS: FABTECH is North America’s largest Metal Forming, Fabricating, Welding and Finishing event. Stevens and Tate Marketing has two speakers featured at this year’s show.

The speakers at Stevens & Tate are thrilled to be sharing their collective B2B marketing expertise gained from decades of industry experience, at the Nation’s largest event of its kind. This is the third year in a row that Internet Director Nicole Wagner has been selected to speak at this prominent event, and it will be the second year for President Dan Gartlan.

At the show, the pair will both be presenting educational sessions on Friday, November 18th. The goal is to help business leaders and industry professionals learn new ways to get more out of the initiatives they have in place, to stay ahead of changing trends, and to stand out in a crowded marketplace.

Wagner’s “Enhance Your Online Presence and Drive Success Through Your Website and Social Media” will take place from 11:00-11:30am. Gartlan’s “Actionable Strategies Proven to Improve Marketing Results” will follow from 12:00-12:30pm.

Gartlan’s highly informative session is based on his highly requested Attraction Marketing program, designed to help educate attendees on key tactics and initiatives that work together to create positive impact in their marketing programs and on business success. Additionally, it explores effective ways to monitor and adjust initiatives by setting measurable objectives and tracking future indicators and results.

Wagner will be presenting an updated version of her program from last year, with essential strategies that manufacturers can incorporate to maximize the impact of their online efforts. Focus is on how website optimization, search engine marketing and social media work hand-in-hand and how various techniques can create efficiencies and improve performance. A reputable trait of these educational sessions is the emphasis on providing relevant and actionable takeaways that are targeted to each audience—which is one reason they continue to be so well received by organizations of every size and scope around the country.

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 40,000 professionals and 1,500 exhibiting companies to network, learn and discover new solutions for success. For four days, November 9-12, 2015, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

To learn more about FABTECH 2016, see a list of exhibitors, register to attend, and get full details about the show, click here.

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RECAP: PMA Manufacturing Sales Summit

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WHO: Sales and marketing professionals from around the world

Manufacturing Sales SummitWHERE: The Conrad Indianapolis Hotel in Indianapolis, IN

WHEN: September 27-28th, 2016

DETAILS: Stevens & Tate will join hundreds of sales and marketing professionals in the manufacturing industry for a featured speaking session. Read more

RECAP: 2016 LeadingAge Missouri Annual Conference for Senior Living Professionals

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WHO: Healthcare and senior living professionals from around the world

WHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care 

WHERE: Chase Park Plaza Hotel in St. Louis, Missouri LeadingAge Missouri

WHEN: September 12-14, 2016

DETAILS: Stevens & Tate will join thousands of senior living professionals from around the region for a featured speaking session. Read more

COMING UP: 2016 LeadingAge Tennessee Annual Conference for Senior Living Professionals

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WHO: Healthcare and senior living professionals from around the world

WHO: LeadingAge Tennessee members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care 

WHERE: Franklin Marriot Cool Springs in Franklin, TNLeading Age Tennessee

WHEN: August 8-10, 2016

DETAILS: Stevens & Tate will join thousands of senior living professionals from around the region for a featured speaking session. Read more