Reason To Hire A Digital Marketing Agency1

6 Reasons to Hire a Digital Marketing Agency

The reason to hire a digital marketing agency is simple; Internet has driven all kinds of innovation over the years. For example, it changed how companies both big and small can market their business. While anyone can leverage the Internet to market digitally; hiring a digital marketing agency is generally a much better idea than trying to go it alone. This is because there’s a big difference between digital marketing and effective digital marketing.

To get the most out of a digital marketing strategy, you will need to understand how to access and leverage data, trends, statistics, and more, not to mention how to identify, reach, and nurture your target audience in a cost-effective way. It’s the main reason to hire a digital marketing agency. In fact, the following are six more reasons why it’s in your best interests to hire a digital marketing agency:

1. Your Digital Marketing Costs

At first glance, hiring a digital marketing agency might seem like an added cost. However, doing so can actually save you money over the long run. This is because hiring a digital marketing agency means that an entire team of digital marketing experts will be working on your digital marketing strategy for an established fee.

If you were to attempt to develop, implement, and maintain your digital marketing strategy on your own; you would have to hire numerous full-time marketing experts in-house. Such employees can cost a significant amount of money. Especially, when you take into account that you have to pay more for those who have a lot of skills and experience. Not to mention all of the other associated costs with taking on more employees, such as insurance costs, payroll taxes, and the equipment that they need to do their jobs.

As such, if you’re planning on doing more than just setting up a Facebook page, then the most cost-effective route to take is to hire a digital marketing agency.

2. Focus On Your Core BusinessReason To Hire A Digital Marketing Agency 2

Attempting to maintain your digital marketing efforts without an agency isn’t just expensive, it’s time-consuming. Successful digital marketing strategies don’t just take a lot of time to develop and implement, they also need to be constantly monitored and adjusted. Digital marketing is a long-term strategy, after all. By allowing an agency to focus on your digital marketing efforts, you can focus the majority of your time and effort on growing your core business. Trying to handle everything yourself can result in an inability to meet the demands of your business, thereby potentially stunting your company’s growth.

3. An Agency Understands Effective Tactics And Strategies

Odds are that you don’t have a lot of experience when it comes to launching successful digital marketing campaigns. An experienced digital marketing agency will have implemented countless marketing strategies and digital marketing tactics over the years. They will know what works and, arguably more importantly, what doesn’t work. Essentially, you won’t have to worry about trial and error nearly as much when it comes to your digital marketing campaign when relying on a professional digital marketing agency.

Enjoy the Article: Types of Digital Marketing Strategies Your Business Should Use

4. An Agency Has All The Necessary Tools

In addition to all of the different special skill sets that are required to run a successful digital marketing agency (from web designers to content creators and more), you will also need access to countless tools, such analytics and dashboards. While there are some free tools out there, digital marketing agencies will have access to the very best tools, including those that are only available at an upfront cost or for a subscription-based fee. On top of that, digital marketing agencies make a concerted effort to stay up to date on all of the latest digital marketing advancements, which means that they’ll never rely on outdated technology to implement and maintain your marketing campaigns.

5. Access New Ideas For Your Marketing Efforts

There’s no such things as a one-size-fits-all solution to digital marketing. All the best digital marketing agencies know this, which is why they will customize your strategy to meet your needs. This also means that they will likely present new ideas for marketing your brand that can be incredibly effective. Usually, these are ideas that you would have never thought of without them.

6. Scale Your Marketing Needs As You Grow

Trying to scale your marketing needs as you grow can be a huge challenge. Even more so if you’re handling your marketing campaign in-house. You can’t just hire new employees at a moment’s notice, after all. A digital marketing agency should have the resources to be able to scale as your business grows.

These are the main reasons to hire a digital marketing agency. A good digital marketing agency can tailor your online marketing strategy to suit your specific needs in order to successfully reach your target audience and to meet your unique digital marketing goals

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7 Organic Growth Business Strategies You Should Adopt

Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven by the resources your company already has, such as your experience, relationships, knowledge, visibility, reputation, and more. For example, expanding the amount of business you do with existing customers or obtaining new customers are forms of organic growth.

As you can imagine, organic growth is essential to your company, especially if you’re in the starting stages of your business. However, there is no right path to achieve organic growth. In fact, you can follow more than one path to achieve organic growth. With that in mind, the following are a few organic growth business strategies that you should consider adopting:

1. Define Your Company’s Niche

When you define a niche, it will make it easier to meet the needs of a specific audience. Not to mention, your competition will be a lot smaller. Cornering that niche can help you increase your market share and drive growth to the point where you can expand your products and services beyond that niche when the time comes.

2. Establish Your Unique Value Proposition

MAXIMIZING YOUR MARKETING BUDGET

Whether or not you’ve defined a niche, you need to have a unique value proposition. This is what will help you stand out from your competitors. Without a unique value proposition, your products or services will seem generic and customers will be more likely to choose similar products and services from competitors who do have a unique value proposition. When you have a unique value proposition, your market share will most likely begin growing at a steady pace as a result of being able to offer something your competition can’t offer.

3. Don’t Ignore Existing Customers

Your existing customers are an invaluable source of organic growth. Many businesses make the mistake of focusing too much on obtaining new customers to the detriment of keeping their old customers. Don’t just assume that because they are customers that they will continue to purchase your products and services. You need to continue to foster the customer relationships you’ve built. Doing so will help reduce customer churn and build trust and loyalty. This will help to ensure that they not only continue doing business with you, but that they expand the amount of business that they do with you over time.

Enjoy Article: 7 Market Research Strategies You Should Implement

4. Focus More On Relationships Than Sales

One of the biggest mistakes companies make is to focus on the sale. Focusing on a sale is a short-term view. Instead, focus on building a relationship with your prospects so that once they do make the purchase, you have a relationship in place that you can continue to foster throughout the future. If you focus too much on the sale, you may also lose prospects due to the fact that you were focused too much on your business instead of their needs.

5. Optimize Your Website For SEO Organic Growth Business2

SEO (search engine optimization) is an inbound marketing strategy that will help drive long-term organic growth. When your website is properly optimized for SEO, your pages will be more likely to be indexed by Google and ranked highly (as long as the quality of the content is good). As a result, your pages will appear higher up on Google’s SERP (search engine results page). People who search for the terms you’ve used as keywords when optimizing your website will see your website displayed.

Keeping your site properly optimized will, as a direct result, help to drive organic growth over time. Proper SEO requires a technically sound website, positive social signals, high-quality backlinks, and the use of relevant and competitive keywords, to name a few ranking factors.

6. Develop A Content Marketing Strategy

Your SEO strategy won’t do you much good with content to optimize. Additionally, Google’s ranking factors are all meant to help identify the quality of a webpage’s content. As such, your content marketing strategy needs to revolve around regularly producing high-quality content that’s relevant to your audience and that’s properly optimized for SEO. Part of your content marketing strategy should also focus on the promotion of new content.

7. Establish SMART Goals

You will want to monitor organic growth so that you can make adjustments that help to enable and enhance it. To do this, you will need to establish SMART (specific, measurable, achievable, realistic, and timely) goals to help you monitor and analyze your marketing and sales efforts.

These are seven organic growth business strategies that you should consider adopting. By implementing these strategies, you will help to drive the organic growth of your business over time.

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8 Reasons to Invest in OTT Marketing

As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. Because it’s so important to stay on top of the latest trends in order to avoid falling behind your competition, OTT marketing is something every business should explore. Of course, that’s not the sole reason why you should consider implementing an OTT marketing strategy. The following are some of the major benefits of investing in OTT marketing:

1. Reach A Huge Audience

It’s estimated that there will be close to 200 million streaming viewers within the next few years. This means that you’ll likely be able to reach a huge part of your target audience via OTT advertising. Not only are streaming channels, incredibly popular, but more streaming platforms are launching every year; both Disney and Google recently launched their own channels. Additionally, users have the ability to stream content on these platforms from almost any device, including TVs, computers, smartphones, and tablets.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

2. Target Your Audience More Effectively

OTT advertising essentially combines the effectiveness of TV ads with the ability to target specific audiences that digital marketing tends to provide. For example, OTT marketing allows you to target viewers in specific areas using GPS data. You can also leverage behavioral data based on the platform viewers are using as well as the content they are streaming. Additionally, you can also target viewers based on demographics.

3. People Will See Your Ads OTT Marketing2

Whereas people often change the channel when watching something on cable whenever there is a commercial break. people who are streaming content rarely do this. This is because they can’t just flip back to the stream they were watching after the commercials have ended. Switching streams is inconvenient and most people are too engaged with the content that they are streaming to constantly switch back and forth. Because of this, people who are streaming content are more likely to watch the entirety of the ads that are shown. In fact, it’s estimated that roughly 98 percent of OTT viewers watch the entire ad that’s shown to them. This means that your OTT efforts are more likely to have an impact on their intended audience.

4. Improve Engagement

Many streaming platforms allow their viewers to choose between OTT ads during content breaks. This helps to personalize their experience; however, it also means that they will likely be more engaged with the ads that play since they chose to view them. As such, OTT ads are a good way to get your message across more successfully.

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5. Obtain Better Data

When it comes to traditional TV advertising, viewing data is based on larger sample sizes. OTT marketing provides much more helpful data in terms of who is watching your OTT content. Some of the data that you’ll have access to includes what demographics were watching your content, what it was that they were watching, exactly when they were watching it, and from what device they were streaming on. All of this data is invaluable in regards to adjusting your OTT campaigns for better results.

6. OTT Campaigns Are Flexible

You’re not locked in when you pay for OTT advertising. Many platforms allow you to start, stop, and resume your OTT campaigns at any point in time. This means you can manage your campaign settings and the commercials you’re running in real-time to obtain better results. As a result, you can leverage the data that you’re collecting on your OTT campaign to make improvements.

7. You Can Test Your Campaigns

Because OTT campaigns are often flexible, you can test your campaigns by targeting different audiences and ads to see what works best. Think of it as a form of A/B testing except for OTT marketing.

8. OTT Ads Are Cost-Effective

Instead of paying for the placement of your ads, you’re paying for actual ad views. Because you’re also able to target specific audiences more effectively, your ads will also likely result in a higher ROI. As a result, OTT ads are actually very cost-effective, especially when you take into account the fact that OTT ads engage viewers and can be adjusted throughout the campaign as well.

These are some of the main benefits of investing in OTT marketing. Although traditional TV advertising can still be effective, OTT marketing is an excellent way to reach your target audience and to complement your existing and future inbound marketing efforts.

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What’s Trending In Marketing For March 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of . As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience.  

Coronavirus Creating Disruption, Uncertainty for Digital Marketing Ecosystem

The news cycle has been dominated by discussion and speculation about the Coronavirus or COVID-19. That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand.

How Coronavirus (Covid-19) is Impacting Small Business and What You Can Do About It

The spread of the coronavirus (Covid-19) is developing rapidly, leaving many small business owners uncertain about their future. Many expect the coronavirus to have a significant impact on their revenue, and these concerns are proven to be justified. Fortunately, there are some actions that you can take to protect your small business while at the same time, protecting yourself, your employees, and your customers.

Google My Business Temporarily Removes Features Due to COVID-19

As a result of limitations caused by the COVID-19 situation, Google is temporarily removing some features from Google My Business. For instance, Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. While at the same time they prioritize reviewing new listings, claims, and verification’s for critical health related business.

Marketing in the Face of COVID-19: Senior Living Teams Get Creative

The COVID-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operator and owners across the country, however senior living communities remain open for business-and sales and marketing teams are remaining busy but working in drastically different ways than usual.

 Similar Article: What’s Trending in Marketing For February 2020

Improving Your Marketing Program

5 Reasons Why You Need a Mobile Marketing Strategy

Has your marketing campaign lost it’s edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers, have had experience dealing with mobile marketing in some shape or form. As a result, nearly every company can benefit from a mobile marketing strategy.

The Importance of Having a Professional Web Design 

It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website, is one of the most effective ways to generate awareness of your business. However, you will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user friendly.

Email Marketing Metrics You Should Keep In Mind & What They Mean 

Email marketing was one of the earliest forms of inbound marketing- and it’s continued to be one of the most widely used due to how cost cost-efficient and effective the strategy is. If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics. That way you can judge how your campaign is performing and identify what is and isn’t working.

5 Mobile Marketing Techniques To Build Your Ecommerce Brand Marketing Trends 2

Whether your company is just starting up or has reached or has reached the point of maintaining a well-established customer-base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business. Therefore, structuring structuring and launching an ecommerce website, is a milestone achievement for any brand.

5 Reasons to Use Hubspot

 There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, Hubspot is one of the very best. The following article contains five reasons to consider using Hubspot as one of your main inbound marketing tools.

Recent Marketing Reports, Updates, and Trends

Coronavirus and E-Commerce: It’s Complicated

The assumption that Coronavirus, social distancing, and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest that the reality of the situation will be somewhat more complicated.

Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020

Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketers, but it has lowered its growth expectations by 3%. Worldwide media ad spend will increase by 7.0% to $6.91.7 billion in 2020 over the prior year, down from the earlier growth estimate of 7.4% to $712.02 billion. The updated spend projections, include digital, directories as well as print, out-of-home, TV and radio advertising.

YouTube Analytics Now Lets Creators Compare Metrics Side by Side

YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on “see more” next to any of the metrics on the overview screen.

Real-time Digital Insights & Automation: Powering Digital Marketer’s Performance

Last year digital marketers wasted an average of 26% of their budgets on ineffective channels and strategies. While there are many different reasons and ways in which these marketing strategies have underperformed, the most common belief is the inability to keep up with modern consumer behavior. In this article, we’ll take a good look at two areas of great opportunity: real-time insights and real-time automation, and how they help you tackle these challenges head on.

The digital marketing landscape is constantly changing. To help you stay ahead of the curve, this article will help you outline the bet digital marketing trends of 2020. For instance, video marketing is and always has been a reliable way of staying in touch with those who are far away. With hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES
professional web design1

The Importance Of Having A Professional Web Design For Your Business

It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website is one of the most effective ways to generate awareness of your business. However, just having a website isn’t enough. You will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user-friendly. While you might consider building your website yourself in order to save money, the following are a few reasons why it’s worth investing in a professional web design:

1. Build A Unique Website

Building a website from the ground up is something few companies have the resources to do, which means that they end up using basic website templates. A professional web design service will be able to customize your website by tailoring it to your specific needs. As a result, you will be able to provide a unique website experience to your visitors that will help your business stand out. Additionally, they will be able to create a consistent aesthetic that accurately reflects your brand, thereby helping to strengthen your branding efforts.

Website Redesign Checklist
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2. Prevent Technical Issues

Professional web design services know what they are doing. They have massive amounts of experience and technical expertise. As such, when they develop websites, they ensure that there are no technical issues that will cause your website to crash or to function poorly. Even minor technical issues, such as slow loading times, can hurt your marketing efforts significantly. A technically sound website reflects positively on your brand as well. Additionally, a professional service can monitor your website for potential issues and address them before they have a big effect on your visitors.

3. Ensure Site Securityprofessional web design 2

Website security is incredibly important. If you’re taking personal information from your visitors, such as their names and email addresses, then you have a responsibility to ensure that this data is secure. If you have an e-commerce page through which customers are providing their credit card information, then this is even more critical. A professional web design service will keep your website secure using all of the latest website security tools and practices, including HTTPS protocol.

4. Optimize Website For SEO

Optimizing your website for SEO (search engine optimization) involves a lot more than just throwing a few keywords in your content. A good website developer understands this and will build a site architecture that supports strong SEO. For example, they will build a site map that makes it easy for Google to crawl through your pages and to index them. Without an effective site map, search engines may miss pages when crawling through your website, which means that they won’t be ranked on their SERP (search engine results page). Additionally, proper keyword use in URLs, effective internal linking, and a lack of technical issues all contribute to good SEO.

Similar Article: 6 Web Design Principals to Increase Conversions

5. Update Your Website

New technology is continually emerging, especially when it comes to websites. A brand new website can become outdated within just a year. A professional web design service can keep your website updated and implement new features that can improve the website experience over time. For example, it wasn’t that long ago that chatbots were first developed and now it’s not uncommon for a website to have one. Trying to add new features to your website on your own can be quite difficult and can cause issues with other parts of your site, which is why it’s best to let a professional do it for you.

6. Save Time

The amount of time that it takes to create a website cannot be overstated. Whether you’re building a website to completion or implementing a growth-driven design, it’s going to require a significant amount of time to do. Not to mention that the website will need to be regularly monitored and updated as well. By letting a professional web design service take care of your website, you will be able to focus your time on growing your core business.

7. Save Money

Many companies attempt to build their websites on their own because they think that they can save money this way; however, they’re more likely to lose money in the long run. Web design requires a lot of different skillsets, which means that you would have to take on more employees. Since running a website is a long-term strategy, these employees would have to be permanent. It’s more affordable to outsource to a professional web design service.

Ultimately, your website is a reflection of your business. If it’s of poor quality or appears unprofessional, potential customers will second guess the quality of your products or services. With that in mind, it’s worth investing in a professional web design.

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The Importance of Lead Generation and Content Marketing Agencies

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. Granted, there is more space to generate content and share it on the Internet, but with increased space comes tougher competition. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Consistent, quality content will attract the attention of readers, as well as encourage them to trust your company. Content marketing agencies can also help you create effective content marketing strategies and manage your content channels.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

So what exactly is “quality” content?

Quality content has a specific purpose, format, and topic. The purpose should help the users find an answer to their questions or interests. The format you choose should fit your content well. In order to attract more leads, the content in the conversion stage should consist mainly of content offers.

Choose an appropriate formatContent_Marketing_Agencies 2

The format of the content offers can be a multitude of things; such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook. On the other hand, if you wish to show your readers a how-to process that is also aesthetically pleasing, an eBook format would work better than a visual one.

In terms of topics, your content should be educational as well as specific. You should conduct market research and create content with your buyer personas in mind. Imagine you are your buyer persona: what problems do you need solutions for? How far are you in the buyer’s journey? What language would you use when typing keywords into the search engine? This can help you cater your content towards your target audience.

Similar Article: The Importance of Lead Generation Content Marketing

Be consistent

Another factor that makes content “quality” is frequent and consistent publication. If your readers know they can count on you to publish a semi-weekly blog in a specific time window, they are much more likely to see you as reliable. Webdam’s statistics show that blogging consistently has led to B2B marketers generating about 67% more leads marketers who do not, which is a huge advantage. After you’ve earned their trust, a number of your visitors will subscribe to you and convert to leads.

Lead generation content marketing is a proven way to get the word out about your company and have potential customers become interested in your business. Without good, consistent content, people will have little reason to visit your website or truly believe that you’re a leader in your field. Don’t let this happen to you.

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Digital Marketing Changed By Visual Search

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we are all becoming accustomed to the rise of voice search; however, visual search is advancing in leaps and bounds as well.

Visual search has been around for a few years now. According to a report published in 2017, 27 percent of all searches across ten major online platforms (including Google Images, Google, Amazon, and YouTube) were visual searches. With that in mind, visual search should be implemented into your digital marketing tactics.

Visual search is exactly what it sounds like — performing a search on the web using a visual. While this might not seem very convenient when done on a desktop or laptop, it makes a lot of sense when done on smartphones. Essentially, a consumer can take a picture using their phone’s camera of a product in-store to perform a search on that product. If the company producing the product has optimized for visual search, then that customer should be able to pull up valuable information on their phone. This isn’t the only way visual search can be accomplished. For example, someone could take a picture of a tree to find out what type of tree it is.

30 Greatest Lead Generation Tips

What are the Benefits of Visual Search?

Brands that sell products that are more visual have the most to gain from implementing visual search. For example, some of the most common products that users perform visual searches on include fashion, home decor, art, food, animals, and vehicles. One great example of visual search in action is Pinterest. They allow users to take pictures of objects in the real world, which will then pull up results of similar-looking objects featured on Pinterest. The following are a few of the benefits of implementing visual search into your digital marketing tactics:

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Improve the shopping experience

There are several ways that visual search can improve the shopping experience. For example, a customer that sees a product that they want to buy can use visual search to find similar products and compare prices. Retailers can also make product recommendations based on the visual attributes of the products the customers have been searching for using visual search. This allows for a more personalized shopping experience.

While many businesses monitor social media for mentions of their brand, few employ visual search. Using visual search, allows you to look for your brand logo across social media. This can be very helpful, especially on social channels that are more visually-based, such as Instagram. Take for example, Starbucks. They used visual search to discover that customers were filling their Starbucks cups with whipped cream and giving them to their dogs. Such a trend can be taken advantage of as a marketing opportunity — and they would have never known about it without a visual search.

Identify influencers Digital_Marketing2

Building relationships with brand influencers is an effective way to gain access to large target audiences. However, finding those influencers can sometimes be a challenge. Many influencers do their “influencing” with visual content. For example, it’s well known that there are many influencers on Instagram. Performing a visual search can help you find influencers that are posting visual content related to your company’s products. It’s a more effective way of finding relevant influencers than through text-based searches.

Engage users more effectively

Simply optimizing for visual search can help you engage with your users more successfully. This is because people are visual beings. They engage with and relate to visual content much more than they do with text. This type of digital marketing can also improve your conversion rates. The ability to take photographs and obtain information or recommendations based on those photographs will go a long way toward keeping your brand on the top of their minds.

Attract more mobile users

Considering how important the mobile market is, visual search is an excellent way to attract more mobile users. Visual search is a very mobile-centric feature, after all. Few people are going to use visual search on their desktops or laptops due to their static or bulky shape. Smartphones and tablets make it easy to snap photographs whenever users want.

Visual search grows more prominent by the day. The ability to perform searches using images can help to greatly improve your user experience in many different ways. If you have a visual product, then you should begin thinking about how you can employ visual search into your digital marketing tactics.

Mobile Marketing 1

5 Reasons Why You Need A Mobile Marketing Strategy

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form. As a result, nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.

1) Text Messages See Results

When you have a call to action that needs to drive results, and drive them fast, text messages are a great option to have. That’s because 99% of text messages are read and responded to within 90 seconds of receiving them. This puts text messaging at a higher end of the spectrum in regards to reading and response rates.

Time was a crucial element when the Sierra Club wished to inform supporters of last-minute rallies. With less than a day to act, Sierra Club used text messaging to organize its supporters. Over 2,500 people texted in within a matter of hours! These kinds of instantaneous results are a hallmark of mobile marketing. Text messaging’s high open rates help ensure that your mobile campaign will be a more efficient communication channel.

2) Shoppers Rely on Mobile-Based Searches

These days, 40% of consumers utilize their mobile devices in order to make decisions about who to buy from. Most look at a cluster of review websites before making final choices about which supplier to purchase goods or services from. Reviews are so easy to find online and they help consumers decide between a plethora of suppliers and providers.

The smartest way to put your best foot forward is to register your business website with an array of consumer promotion websites. Also, encourage your loyal clients to leave reviews of your business at these websites. The more positive the online review, the more likely you are to get sales from customers. Specifically, from those who shop around online via their smartphones, tablets, notebooks and iPads.

Enjoy the Article: The Benefits of Mobile Marketing Automation

3) Virtual and Augmented Reality Offers New PossibilitiesMobile Marketing 2

Virtual and augmented reality are two of the newest opportunities in digital marketing, and in some cases, all a user needs is a smartphone to enjoy it. Besides emerging as a key resource for both mobile ads and shopping on social platforms, virtual reality (VR) and augmented reality (AR) are a preserve of native apps in terms of performance and functionality.

According to statistics, virtual and augmented reality will be an $83 billion dollar industry by 2021. Whereas virtual reality simulates entire environments through a smartphone; augmented reality literally “augments” the appearance of what’s in front of a user when they look through their mobile screen. Numerous companies have already taken advantage of this technology to offer branded experiences to their customers and even help them make better purchase decisions.

Statistics demonstrate that adults in America spend an average of 91 hours a month using apps on their mobile devices. So creating you own app will be a great way to connect with new and loyal customers. With just a few engineering resources, you can attract your audience through app marketplaces native to various smartphones. You can also customize the app, depending on the goals your company is trying to achieve.

Apps can be informative, entertaining, or both. There are app creation software packages available, which are pretty affordable and easy to use. While you spend more for custom app design, doing so should be an option as an app has the power to strengthen your brand in a powerful and long-lasting way.

5) Mobile-Friendly Email Gets Results

While texting offers the fastest and the best response times, it’s safe to say that email still gets results. This is why sending out promotional emails that are mobile-friendly will add tons of value to mobile marketing campaigns.

Effective and responsive email design is all about creating messages with shorter line lengths, pre-header text, concise copy, few or no images, and calls-to-action, which appear early on in emails. Something to keep in mind is that mobile is responsible for at least 50 % of all email open rates. So, make sure the email newsletters you deliver to your subscribers are on most mobile email platforms.

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Types Of Advertisement Opportunities For Popular Streaming Services

For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms. If you haven’t looked into advertising on a streaming platform, then you should.

Advertising on Streaming Platforms

Streaming platforms, such as Netflix or Spotify, are like the online versions of radio and TV. The only difference being everything is available on demand. Essentially, the programming is more customizable. Which allows users to create a more personal experience in regards to what they listen to and what they watch.

Therefore, streaming platforms have more data available when it comes to the individual user and their watching or listening behaviors. While traditional TV and radio is limited to the number of people watching or listening to any given program. It means that advertisers will be able to leverage their buyer persona information to more effectively reach their target audience with different types of advertisement methods using streaming platforms.

Because of the nature of streaming, advertisers often receive more exposure as well. For example, instead of running an ad on a show that airs once a week, you can run an ad on a show that can be streamed at any time. Since many consumers binge-watch their shows, you can gain massive amounts of exposure. All the while, staying at the top of mind by advertising throughout an entire season or series of a show. You’ll also be able to target more niche shows, podcasts or musicians that you know your specific target audience is more likely to be engaged with.

Learn More:An Advertising Approach On 4 Social Media Platforms

The following are some of the different types of advertisement options available on some of the more popular streaming channels:

YouTube TV

YouTube TV is YouTube’s attempt to develop their own content streaming platform. This stream provides viewers with 50 live TV channels for a monthly fee. They’ve also made some innovations in regards to their different types of advertising options. For example, you can now target your ads to viewers that watch most of theirTV online (also known as cord-cutters). You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. This allows you to tailor different types of advertisements based on the environment in which they will be shown.

Hulu

Hulu is a video streaming platform with over 17 million subscribers. It is unique as it offers multiple ways to target your audience, and has numerous customization options. For example, their Targeted Blitz ability allows you to target by demographics, geographic area, genre, content length and more. Whereas Splash allows you to intercept almost every unique viewer on a single day. Additionally, you can align your brand with episodes of specific shows. Hulu will even help hand-pick shows based on thematic relevance to your brand.

Spotify

Spotify is one of the most popular music streaming platforms on the planet. As of January 2018, Spotify boasted 70 million paying subscribers. However, there are more than 157 million active users since the service is free with advertising. Besides running targeted audio-only ads, there are plenty of other advertising opportunities available on the platform. These include podcast partnerships, sponsored playlists, and more.

Pandora

Pandora‘s streaming platform is based on being able to create personalized radio stations. Roughly 78 million people listen to Pandora every month. Pandora allows users to customize their listening experience, giving them access to extremely valuable data. This data can then become leverage to target your audience. Pandora also only serves one ad at a time, which means your ad won’t get buried under a sea of running advertisements.

Google Play Music

Google Play Music is another popular music streaming platform that boasts access to more than 30 million songs. Their advertising platform provides access to both Lightbox ads and TrueView video ads; both of which are mobile-optimized and easy to set up. You will be able to use keywords, remarketing, and affinity audiences in order to target your audience at the right time. Google Music Play allows the use of Google AdWords to set up marketing campaigns.

DirecTV Now

DirecTV is a streaming service that provides users access to more than 25,000 on demand shows and movies. They currently have slightly over 20 million subscribers. DirectTV allows you to run your ads on the most popular shows, and on demographically targeted networks. You can also, lock into marquee programmings (such as season premieres and finales), and reach your audience across multiple devices. You can even run ads that viewers can interact with directly on their screens.

These streaming platforms have enormous audiences and can provide you with a great chance to boost your brand awareness. Additionally, they offer a variety of different types of advertisement options to help fit your brand’s specific needs.

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6 Behavioral Market Segmentation Examples

When it comes to marketing automation, few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective. However, normal segmentation is based on who the user says they are; often provided by the information they fill out in your opt-in forms.

Another effective form of segmentation you should look into is behavioral market segmentation. Behavioral market segmentation segments your leads based on how they behave. This behavioral data comes from analytics. The following are six examples of behavioral market segmentation that you can benefit from:

1. User Purchasing Behavior

Basic purchasing behavior can be broken down into four categories:

Complex– When the user is highly involved in both the purchase and decision-making process between two very different brands.

Variety-Seeking- In which the user isn’t that involved in the purchasing process. However, they may choose a different brand just to try it out.

Dissonance-Reducing– Where the customer is happy with their brand, but they know other options that could be better. This also happens, when the customer needs to make a major purchase, but there’s not much difference between the products they’re considering.

Habitual– When little involvement is needed and the product doesn’t vary much from brand to brand. It’s mainly just personal preference that matters. 

These behavioral market segmentation categories make it easier to identify what users are more likely to make a purchase and how you can make your product and brand stand out from the competition.

2. Occasion-Based Behavior

User behavior is sometimes identifiable by special occasions. For example, consumers often make more purchases around the holiday season or for special events in their own lives, such as birthdays and anniversaries. Occasion-based behaviors can be split up into universal occasions, regular personal occasions, and rare personal occasions. This will allow you to tailor content to all of these different occasions in a more personal manner.

3. Usage Rate

Usage rate divides your users into heavy, mid-level, and light users based on how often they purchase your products or services. When segmenting your audience based on their usage behavior, you’ll be able to focus on turning light users into mid-level users and mid-level users into heavy users while keeping heavy users happy.

Similar Article: 5 Ways To Improve Your Relationship Marketing Strategy

4. Purchase Reasoning

Different users have different reasons for purchasing your product or service. Knowing what those motivations  will make it easier to meet their needs. For example, if you are selling business software, it may have many benefits, including ease-of-use, affordability, scalability, and integration capabilities. If you have an article about the affordability of your solutions to a user that purchased your software due to its scalability isn’t going to be an effective way to engage with them.

5. Customer Loyalty

Keep in mind that just because a customer keeps buying your product or service doesn’t mean that they are a loyal customer. Customers that are continually in need of the product or service that you offer are habitual customers. Whereas loyal customers only purchase your products and services, ignoring your competition.

They are important because they end up generating most of your revenue and aren’t that expensive to cater to. As a result, it’s important to be able to identify who your loyal customers are from your regular customers. That way  you can focus on building your relationship with them.

6. Consumer Status

Determining a user’s status will help you figure out how to best approach them. For example, non-users need to be aware of what their problem or pain point is before you can offer your product or service as a solution. Other types of consumer statuses include prospects (who are learning about your product or service), first-time buyers (who may need to learn how to get the most out of your product), regular users (who may benefit from supplemental products), and defectors (who are ex-customers that have chosen a product from a competitor whose trust you need to try to regain).

These are six types of behavioral market segmentation examples that can help you to more effectively–and efficiently–engage with your users and to continue building relationships with them over the course of their buyer’s journey.

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