7 Package Design Tips for Creating a Strong Brand

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand. When someone looks at the packaging of a product, even if it’s just a quick glance, you’ll want them to recognize it as an offering from your business, after all. The following are a few packaging design tips that will help with creating a strong brand:

1. Consider Form And Function

The look of your product’s packaging is certainly important–consumers are going to judge a book by its cover when it comes to most products, and for a good reason, the quality of a product’s packaging will reflect the quality of the product in most people’s minds. If you can’t put effort into your product’s packaging, how do they know you put any effort into the product itself? Of course, the packaging needs to be functional as well. It should keep the product safe and intact. If the packaging is completely based on helping the product look good but isn’t functional, it will hurt your packaging design instead of helping it.

2. Be Clear and Concise

A brief glance at your product’s packaging should tell the consumer everything they need to know about the brand behind the product, what the product is, and what the product does. If they have to stop and inspect the package in order to figure out what it’s for, you’re in trouble. Make sure the content you display on your packaging is clear and concise. Don’t clutter your packaging with images and text, as this will only overwhelm the consumer and make it more difficult for them to figure out your product.

3. Be Honest And Authentic

Don’t lie about your product by making outlandish claims on the packaging or by displaying images of the product that don’t accurately represent what’s inside the package. This will only hurt your long-term success. It’s important to be authentic as well. Although authenticity is something that’s difficult to define, it’s about sticking to your strengths and not trying to position your product or brand as something it’s not in an attempt to draw attention.

Read More Related Articles: Seven Steps To Launching A Packaging Brand

4. Use Colors Consistently

Consumers will associate the colors you use on your packaging with your brand, which is why you won’t want to stray far from the colors you use in your official branding. Try to stick to just two to three main colors for your packaging to prevent it from looking messy as well.

 

5. Choose Fonts Carefully

The fonts you choose should be in line with your overall brand. This means that if you use more minimal fonts and designs for your logo, website, and more, then using lavish cursive fonts for your packaging may not be the best idea. Additionally, don’t use more than two (three max) types of fonts. Too many fonts will make your packaging look cluttered. Two fonts that compliment one another will make your package design look more cohesive.

6. Consider Your Competition

Take a look at what your competitors are doing with their packaging. This can give you a good idea of what’s working. It can also ensure that you don’t create packaging that’s too similar to your competition. You want your product to stand out from other products, after all.package design

7. Keep Product Extension In Mind

You may add more products to the same product line, so you’ll want to make sure that your packaging has a flexible design so that you can reuse it with some minor alterations (such as a different color but the same overall design) for any new products in the same line that you release.

One of the elements you’ll want to focus on when implementing a strategy for creating a strong brand is the packaging you design for your products. Be sure to keep these package design tips in mind, and you’ll likely see more success in creating a strong brand.

30 Greatest Lead Generation Tips
Market Segmentation

6 Types of Behavioral Data That Can Be Used For Segmentation

The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation.

Behavioral Segmentation Examples

You will need to use analytics in order to look at a variety of different metrics that will reveal behavioral data. The following are six metrics that can help you gather behavioral data to use for behavioral segmentation:

  1. Page view history

    Seeing what pages a user is visiting can give you a good idea of what they’re looking for. You can also identify pages that they are spending most of their time on. This reveals the content that interests them. Looking at their page view history (as well as the pages they’ve spent a lot of time on) will help you gather information on what subjects they’re most interested in. This will allow you to provide more custom cross-links for related content. It can also direct users to content that’s more likely to interest them.

  2. Email opens

    Just because a lead is on your email list does not mean that they are reading all of your emails. Identifying what emails they are opening will give you a good idea of how to follow up those emails with custom messaging and retargeting. You can also better understand what headlines and messaging times get the most open. This will allow you to adjust your email strategy so that it’s more effective.

  3. Social engagement

    Social engagement is identified by the content that users like, share, or comment on. You can track the social engagement of your users. This helps identify what types of content they engage in with most to tailor content that’s more to their liking. You can also share content with them directly to engage with them more personally. This will help build stronger relationships.

Read More Related Article – Improve Your Marketing Strategy By Asking These 4 Questions

  1. Videos watched

    More people are now watching videos on a daily basis due to how easy it is to access them via mobile devices. Keep track of your user’s video-watching history so that you can let them know when you publish similar video content in the future or so that you can send them more content (video or non-video) based on the subject matter of the videos they’ve watched.

  2. Purchase history

    Tracking what your customers have purchased will let you know their needs and wants. This will make it easier for you to send targeted offers and identify cross-selling opportunities. Remember, buying history isn’t just limited to what your customers are purchasing. It also includes when they are making those purchases. You can target them using offers on dates that they tend to make their purchases.

  3. Product usage

    Depending on the product or service you’re selling, you can gather data on its use. For example, if you sell software, then you can track how often it’s used. This allows you to upsell heavy users. This also allows you to send targeted content to users who aren’t using certain features about features. Lastly, it can re-engage users who aren’t using your software often.

These are a few behavioral segmentation examples that you can use as well. By paying attention to your users’ behavior and using that information to segment your users, you can greatly improve both the effectiveness and efficiency of your marketing efforts.

30 Greatest Lead Generation Tips
Brand Reputation

How Behavioral Marketing Can Increase Sales

Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of information can give you much more insight into a lead or customer, which, in turn, gives you the opportunity to target your marketing efforts more effectively. In fact, if you leverage your behavioral data successfully, it can even help you increase your sales. The following are four examples of how behavioral marketing can increase sales:

1. Suggesting Products Based On Purchase History

Looking at what customers purchase can give you an idea of what their needs are and how you can position yourself to meet those needs in the future. For example, if they’ve purchased a certain product on more than one occasion, then you can inform them about any promotions for that product if you have them with a good chance that they will jump on the opportunity. If you release an upgrade or updated version of a product that a customer has purchased in the past, you can inform them about it. You can also use their purchase history to identify ways that you can upsell and cross-sell other items. Many businesses will use ads or send emails recommending products directly after a sale in an attempt to cross-sell.

2. Targeting Leads Based On Product Views

You may notice a lead looking at certain products or services on your site but never going through with the purchase. The fact that they are looking at these products means that they are looking for something specific. If they’ve looked at a product multiple times, then it means they’re likely interested in your specific offering as well. You can encourage them to make the purchase by sending them content that highlights the benefits of the product they were looking at or by sending them a special discount code for that specific product to help give them a push towards making a buying decision.

Read More Related Articles – 5 Storytelling Techniques You Should Use For Your Marketing Efforts

3. Targeting Customers Based On Purchase Times

Data that identifies when someone purchases a product can be just as valuable as knowing what the product was that they purchased. For example, if they tend to make their purchases on the weekend, then you’ll have a better chance at reaching them with promotional offers that can spur action on the weekend than during the week. If they only make purchases at the beginning of the month, then you know that this is the best time to engage as well. The same goes for the times at which they make their purchases.

4. Following Up On Abandoned Shopping Carts

There’s nothing worse than an abandoned shopping cart. It means you fell short right before the finish line. The customer may have forgotten to check out (which can happen if they were distracted) or may have had second thoughts. You can use this information to follow up by sending out a reminder that they have something in their shopping cart or by sending an offer to help sweeten the deal (such as a special deal on shipping or a free trial) that can help give them a gentle push them over that finish line.

Behavioral marketing is effective because you’re relying on information you’ve gathered about how your leads and customers are interacting and engaging with your brand. This kind of information makes it easier to act in an effective way. These are just four examples of how the use of behavioral marketing can help to increase sales.

30 Greatest Lead Generation Tips

Website Redesign Tips

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Without one, your site is likely going to continue having some of the same problems it currently has. Redesigning your website without a plan is basically like doing temporary repairs and hoping that they will hold up.

Questions to ask when planning your website redesign

If you’re looking to figure out what you need to change, you’ll want to start by asking yourself key questions about your current website design. The following questions will help you understand where your current website’s issues lie and how your website can be improved.

What do you think needs work on your website?

If you’ve identified the need for a website redesign, then you should have some idea of what areas of your current website need work. However, you should still go through your entire site to see if you can pick up on anything that you think needs to be addressed. Pay attention to:

  • How long pages take to load
  • How easy it is to navigate
  • Whether your links are working
  • If visitors are engaging with your content
  • Whether your content is outdated
  • What kind of impression you have of the site’s look

What do visitors think about your website?

Your visitors often have a better perspective on how functional your site is to use than you do. In fact, some of the best website redesign tips you can get are from your visitors. Pay attention to some of the common questions that your visitors are asking concerning your website. You can also look at what your visitors are searching for most in your search bar. For example, if they are searching for your contact information, then your contact page may not be as easy to find as it should be.

Read More Articles: Why Your Website Redesign Would Benefit From An Inbound Marketing Strategy

What is your website’s main goal?

You should have one main goal, whether it’s generating sales, increasing brand authority, converting leads or spreading brand awareness. This goal will help guide you when it comes to making your website design choices and will give you something to benchmark your site’s results against.

What are your competitors’ websites like?

One way to get an idea of what works and what doesn’t is by taking a look at the competition. Spend some time going through one of your competitor’s websites. It’s often easier to judge another website objectively than it is to do so your own. You’re likely to notice that your more successful competitors have the more effective website designs. Take note of some of the things you like about their site as well, such as the layout, features or some of the pages they have that you might not.

How often do you update your website?

You should be updating your website regularly, even if it’s just to post weekly blog content. If you’re not, it could be because your current website is just too difficult to update. Fortunately, there are content management systems (CMS) available that makes it easy for anyone to update a website, whether they are technically proficient or not.

Looking for additional information on how to rebuild your website? Please click here!

30 Greatest Lead Generation Tips

How Your Web Page Speed Effects Your SEO and Adwords Performance

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings.

The Importance of Testing Site Speed

The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed. Most of the tools that are available to test speeds are free and do not require administrator access to the website in question. That means that companies can check their competitors’ sites as well as their own.

Adjusting Mobile SEO Strategy for Google’s Speed Update

One such change that companies should consider is switching to Accelerated Mobile Pages (AMP). An AMP works by altering the source code of the website, thus directing the standard HTML page to a minimalist version of itself, the hosted AMP page. As AMPs are still so rare, they load exceptionally quickly. In initial Google testing, AMPs reduced load time up to 85%.

Read More Related Articles – The Importance of Google Ads Quality Score

Local search should not be ignored, either. A Google Mobile Moments Study revealed that 40% of mobile searches have local intent. Companies also need to be aware that mobile search engine users enter queries differently than desktop search engine users; mobile queries tend to be much shorter.

Leveraging Search Console is a fantastic way to check in on a site’s usability. Using the following options under “Crawl Errors” can make a significant difference to usability:

  • Smartphone tab – permits users to recognize any crawl errors that might be burdening their mobile pages
  • Fetch on Google – allows users to see how crawlers view the site and adjust accordingly
  • Mobile Usability report – tells users precisely which pages have mobile usability issues, as well as the nature of the issues.

How Will Google’s Speed Update Impact Your AdWords Account?

The Quality Score algorithm, the algorithm that determines how much users pay per click to serve an ad on the Search Network, is heavily influenced by landing page experience. If a company’s site does not load quickly and does not convey beneficial information, the company will either end up paying a premium or realize that they are unable to serve an ad at all.

The AdWords documentation recommends five ways to affect positive change regarding a site’s landing page experience:

  • Include relevant, compelling content
  • Be recognized as trustworthy
  • Make navigation simple and effective
  • Reduce load time
  • Make the website faster

In Conclusion

AdWords users need to ensure they optimize for load time and landing page speed, and not just in terms of relevance. Companies should also contemplate making a move to AMP, ensure that their intent is on point, and make the most of the power of Search Console and page speed insights.

30 Greatest Lead Generation Tips

Why You Should Consider Using YouTube Videos For Senior Living Marketing

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy:

1. Seniors Use YouTube Frequentlydigital marketing tactics

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. This means that creating YouTube videos is actually an excellent way to reach your target demographics.

2. Seniors Are Social

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. When you create YouTube videos, you can post them to Facebook, after all. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.

marketing senior living

3. Seniors Prefer Visual Storytelling

The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. For example, you could use video to tell the story of a resident and their journey to find a home at your senior living facility. By making a resident the main character in your video, you would make your content more relatable to your audience.

4. YouTube Videos Allow Pre-Roll Ads

Pre-roll ads have become quite common on YouTube videos. They are the 5 to 30-second spots that run before the video and that usually can’t be skipped until 5 seconds in. While they can be a real annoyance for a lot of viewers, they can actually be very effective if they are relevant to your video content. This is especially true if you already have video content available on your site.

Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement

You can create effective pre-roll ads by cutting short 15 or 30-second spots out of existing video testimonials or video tours of your senior living facility. This way, when someone watches one of your YouTube videos (especially those that are instructional or informative and not promotional), your pre-roll ads will showcase your senior living facility so that they know who you are.

5. YouTube Videos Can Drive Traffic

YouTube isn’t just a platform to host videos. It can be used to help drive viewers to your website for more information. Curate your YouTube page so that you have a lot of YouTube videos audiences can go through, but make sure that it’s obvious that it’s your senior living facility’s page and include a link from your YouTube channel to your website. You should also add links to your video descriptions and clickable links embedded within the videos themselves towards the end. Doing so can help drive a significant amount of traffic to your website.

YouTube videos can be extremely effective at reaching a senior living audience, which is why you should incorporate YouTube into your content marketing strategy. It’s also worth mentioning that YouTube is owned by Google, which means that properly optimized YouTube videos can help to boost your SEO as well, thereby increasing your page rankings and helping to drive more organic traffic to your YouTube channel as well as your main website.

 

30 Greatest Lead Generation Tips

How To Strike A Perfect Balance When Writing For Search & Writing For Brand

Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order to engage those visitors, after all. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. The following are a few tips on how to maintain that perfect balance:

1. Do Your Keyword Research

If you do the proper amount of keyword research, then you shouldn’t have to worry about trying to include the keywords you’ve chosen into the content you’ve written. If the keywords you chose were relevant to the content you wrote and vice versa, then odds are those keywords will be naturally used as you are writing your content and you won’t have to worry about going back and adding in keywords in potentially unnatural or repetitive ways that could lower the quality of your content.

2. Using Keywords In Your Headers

You don’t need to add keywords to each header you use. Your headers don’t just tell readers what the following content is going to be about–they also need to help incite reader interest. A lot of the time, adding keywords to your headers can make the header seem bland. Use keywords in your headers when the following paragraph is the meat and potatoes of your content. When it comes to the concluding header, worry more about creating a header that leaves a lasting impact than about finding a way to include your keyword.

Read More Related Articles: Are Keywords Still Required to Increase SEO Rankings? Click Here to Find Out

3. Know Where To Use Keywords

While you should use your keywords in the body of your content in a natural way, you should also make sure to include it in your title, meta title, meta description, and image alt text. This will make your content more easily identifiable for Google without potentially affecting the quality of your actual content.

Keywords aren’t the only way to write for search. Add relevant backlinks throughout your content. However, if the links don’t add value to the experience of your readers, then don’t add them–you’ll just frustrate your readers and clutter up your content with anchor text.

5. Don’t Overdo It

First of all, keyword stuffing is going to be penalized by Google, which is why you should try to keep your keyword density below two percent. Secondly, you should read through your content to get a feel for how it sounds. If any of your keywords sound out of place, then they’re affecting the quality of what you’ve written. Additionally, if it feels like the keyword is being repeated too often within a short span of space, it’s probably dragging the quality down.

The content you write serves many purposes as far as your inbound marketing strategy goes. It can help increase your search rankings, thereby boosting organic traffic and bringing in more potential leads. It can also help your readers to engage with your brand. However, this requires you to both write with your audience in mind as well as with SEO in mind. These are just a few tips that will help you maintain that perfect balance between writing for your brand and writing for search.

Still want to increase your SEO? Here’s how to do so using Google trends.

25 Website Must Haves
Omnichannel

Understanding Consumer Expectations Around Omnichannel Approach

There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using, whether online or in-store.

What Is An Omnichannel Approach?

The idea of the omnichannel approach is that consumers are no longer on a buyer’s journey that is strictly linear. For example, they may begin their journey by searching for a product and reading up on it by checking out your blog. But then they may check out some customer reviews by taking a look at your social media pages. Then, they may sign up to your email newsletter, where you may continue to nurture them. They may read these newsletters on their smartphone even though they had been engaging with your brand on their computer.

Finally, they may choose to go to your physical location in order to make a purchase instead of buying online. This is an example of how a customer can make use of multiple platforms and devices to go through their buyer’s journey.

Read Our Article About Types Of Advertisement Opportunities For Popular Streaming Services

Omnichannel Vs Multichannel Marketing

Multichannel refers to the ability to engage with customers on various channels. For example, if customers can reach you on social media, a live chat feature, a phone number, or an email address, then that’s multichannel marketing. The omnichannel experience allows customers to do the same thing — but there’s one big difference. With omnichannel marketing, all of those channels are connected to create a singular experience.

For example, say a customer emails you with a question and you answer it. The customer does some more research, then engages again on your website’s live chat. The person they’re engaging with will have access to the information that was exchanged via email. As a result, the customer won’t have to repeat questions or information that they already gave.

Essentially, omnichannel marketing ensures a seamless experience across all channels.

What Does It Mean To Take An Omnichannel Approach? Omni channel

You’re no longer in charge of laying out the journey for your buyers. Consumers demand control over their own buyer’s journey, which means that you have to take an omnichannel approach in order to give them this freedom. There are several ways to do this:

Know your audience

Develop buyer personas so that you understand your customer’s needs and pain points. By doing so, you’ll be able to address those pain points across all channels. It will also make it easier to identify your customers’ buying patterns, which you can leverage throughout your marketing efforts.

Have an omnichannel presence

Don’t just focus on one marketing channel. Set up a website with a regularly updated blog. Establish a presence on several social media platforms that you know your target audience uses. Engage in email marketing. Ensure your online efforts are mobile-friendly. Use pay-per-click advertising. Don’t ignore traditional marketing methods, such as TV or newspaper ads. Make it easy to be found no matter what channel your audience is using.

Make sure your branding is consistent

It’s extremely important that your branding is consistent on all channels. This means that you need to have the same message, the same tone, and even the same style. Otherwise, your audience may get confused about who you are and what you represent.

Be easy to contact

Present several options for contacting you where ever your audience is. For example, respond to comments left on your social media pages, provide an email address and phone number on your website, allow mobile users to just click on your phone number on your site, and submit your NAP (name, address, and phone number) to local online inventories, and more. You might even want to implement a live chat into your website.

Meet consumers at every stage of their journey

Make sure that consumers can advance through their buyer’s journey no matter what platform they’re on. This means having content that’s suitable for every stage of the buyer’s journey on all of your channels so that you can meet their needs and nurture them through their current stage in no matter where they are.

25 Website Must Haves

The Benefits Of Omnichannel Marketing

Implementing an omnichannel marketing strategy may take some extra work, initially, but it’s well worth the effort. With that in mind, the following are some of the primary benefits of omnichannel marketing:

Create a seamless customer journey omnichannel

Arguably the biggest advantage of omnichannel marketing is the fact that it results in a seamless customer journey. Customers will be able to pick up where they left off on any channel, making it easy to nurture them through the sales funnel. Additionally, there will be fewer roadblocks to conversion, resulting in fewer lost customers.

Increase your brand loyalty

Using omnichannel marketing improves the customer experience. It does this by providing a seamless and consistent experience across all channels. As a result, the needs of your customers are met at every stage of their journey. The better their experience is, the more loyalty they’ll have for your brand.

Better insights into customer behaviour

Because all of your channels will be unified under an omnichannel strategy, it will be easier to collect and organize customer data. For example, you’ll have no problem measuring how each channel contributes to certain marketing goals. As a result, you’ll be able to make better adjustments to improve your marketing efforts.

Improve your brand recall

A major component of successful omnichannel marketing is consistency. By ensuring that your branding efforts are consistent across all channels, you’ll strengthen your brand identity. As a result, customers will have a stronger sense of brand recall. This means customers will think of your brand when they have needs or challenges that your products or services address.

Generate more long-term revenue

All of the previous benefits, from the improved customer experience and customer insight to the increase in brand recall and loyalty, will result in more revenue. Essentially, omnichannel marketing can help you improve your long-term profits.

Consumers have more options than ever before, which means that they have much higher expectations when it comes to their buying experiences. As a result, you should take an omnichannel approach in order to establish a seamless experience over multiple channels, making it easy for them to engage with your brand no matter where they are on their buyer’s journey.

30 Greatest Lead Generation Tips

Growth-Driven Web Design – Is It Right For Your Company?

Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only to repeat the process every few years to ensure your website maintains it’s quality. Sounds redundant, doesn’t it? In order to avoid most of the major obstacles that come with traditional web design renovations, I present you with an alternative choice: Growth-Driven Web Design.

What is Growth-Driven Web Design?

To explain Growth-Driven Web Design, we will simply look at its objective. Instead of undertaking the whole website design process at once, GDD’s aim is to launch and run your website in the shortest amount of time possible. Once the website is launched, any developments will be attended to as the website is running. The feedback gathered as the website is running can provide additional insight to your marketing team. Your marketing team then uses this live data to make informed marketing decisions in order to help you achieve your enterprise goals.

Read Our Article about: Growth Driven Web Design: A Website As Active As You

How does it work?

Properly implementing GDD into your design process depends on three important phases. These phases play a crucial role in running and maintaining your website:

Strategy

To come up with a brilliant strategy, you need to note the following: your client personas, assumptions, buyer’s process, wish lists, website audit information, etc. This information will help you decide what kind of content is most relevant to your clients and how well to maximize off of this content.

Launchpad

Once you have formulated a solid strategy, it’s time to launch your website. You will use a Launchpad website that includes all the information your customer needs about your company. Remember that the content you put on your Launchpad will determine the conversion rates your website will receive. The aesthetic and function of your Launchpad will attract the customers, while the information provided will give them a reason to stay.

Improvements

As I previously stated, once your Launchpad website is running successfully, you will make improvements as you go. This way, you get to provide tailor-made solutions for any issues that come up.

Should you use GDD?

Below are some instances in which GDD can be of assistance to you:

  • Your business has the capacity to increase incoming website traffic.
  • You need a large rate of conversion. This can be improved by maximizing relevant pages and usable interface,
  • You need to know more about your website visitors’ activities
  • You have an outdated website that still receives a considerable amount of traffic. GDD will help maximize these basic interactions.

Benefits of Growth-Driven Web Design

If your company chooses to use GDD, here are some of the benefits you stand to gain:

Uncomplicated updates

Since you are optimizing the basic content in your Launchpad website, you skip the repetitive process of frequently taking down and rebuilding your website. Instead, you can easily update and improve your website while it continues running.

Pocket friendly

Building a website the traditional way costs a pretty penny. The upfront costs on the GDD are lower as well as flexible over periods of time, depending on the demand.

Shorter timelines

It can take months or even years for a traditional website to be designed and launched. With the GDD, you can easily have your website up and running in a few weeks.

Tailor-made solutions

Since the GDD is designed for on-the-go use, your sales and marketing teams will be able to adjust their strategies accordingly. If problems arise, the solutions can be made accordingly.

30 Greatest Lead Generation Tips

Brand Marketing Strategy: Community and Advocacy

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The best way to advertise is through word of mouth and advocates in the community will do that.

Community and Social Media

When it comes to social media, it is important to engage, grow and leverage the audience. Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already. Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. Make sure to monitor your community space.

How Brands Market To the Different Generations 

Engagement with Influencers and Advocates

Engaging with influencers and advocates can bring value. The influencers are bloggers, speakers, and authors. A good idea is to invite these people to an event. Influencers and advocates are the ones spreading information about your company through word of mouth. When building a brand advocacy program, it is important to have program goals, criteria for selection, a plan for onboarding and a continued engagement plan. With an advocacy program, it is important to remember the 3 R’s: relevance, reach and resonance. With an employee advocacy program, it is important that both employees and high up exec people post and share company content on social media.

Growing Community Across Social Media

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat.

  • Twitter is for using hash tags, monitoring keywords, hosting events and having chats.
  • Facebook is for having interactions (comments), and using events to create buzz.
  • LinkedIn is for creating groups, and posting content related to business.
  • Instagram is for visuals, finding community, engagement, and boosting brand visibility.
  • YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers.
  • Snap Chat is for having a unique snap code, ghost codes and direct engagement (reaction snaps to followers).

Each social media platform is unique and has its own purpose.

Measuring ROI

Metrics for ROI are community growth, engagement and brand love. Quality over quantity. You can use the spot check method and randomly select a few followers and look at their profiles to see what kinds of people are following your company. Engagement can include the number of likes for a post. Brand love is positive testimonials from third party blog posts.

Paying attention to your community is important. By reaching out and engaging with advocates, will help your brand. Reaching out and engaging in all the social media platforms will help as well. The more you put into getting your brand out there, the more your brand will grow. You can have a very successful brand marketing strategy. Community and advocacy are two ways to help your strategy.

30 Greatest Lead Generation Tips