Entries by Mark Beebe

How to create a buyer persona template for the homebuilder market

When it comes to marketing to your target audience, using basic demographics, such as age, married status, income, and geography is no longer enough. That kind of information, while helpful, is still too general. Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint….

The Brand Identity Prism

When you think of brands, there are probably a few that come to mind. Brands that you use and see every day are the most prominent; Coca-Cola, Tide, Apple. These multi-billion dollar companies have worked tirelessly to reach their consumer base, and build strong a strong brand identity, and that is a large part of….

Food Retail Marketing to Millennials

In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent….

Out of Home Advertising for Post Pandemic Consumers

The success of digital marketing has been noted for some time now. Every business has some sort of digital marketing strategy. However, during the COVID-19 pandemic, digital marketing became even more effective than ever before. People were essentially trapped inside for more than a year, which means they spend significantly more time online. As a….

How to Share Your Message With A New Brand Strategy?

Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Without branding, there is no differentiation. Without differentiation, there is….

What is Ingredient Branding & How Does It Work?

There are many different marketing strategies to employ to increase the value and name recognition of your business. There are traditional marketing strategies, like commercials, billboards, and events. Then there are digital marketing strategies, like social media advertising, contests/giveaways, and community engagement. Each of these methods can be a great strategy for getting your business….

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….