Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
About Mark Beebe
Mark Beebe oversees all current clients. His secondary focus is leading the creative with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs. His 30+ years has garnered the team to over 50+ national and international awards. As a partner, Mark, looks for unusual solutions to bring smart results and metrics to your bottom line.
Entries by Mark Beebe
Marketing strategies have been focusing on millennial wants, needs and habits for years now — and for good reason. Millennials recently overtook baby boomers as the biggest generation. However, it won’t be long until the next generation — generation Z — comes to the forefront. As such, it’s important that you begin identifying effective generation….
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your….
The packaging of your products is more than just packaging, it’s a way to promote the product as well as your brand. Because there are so many businesses out there competing for the same audience, it’s important that you do everything you can to stand apart from the competition — and this includes keeping up….
Change happens quickly, and if you are caught unawares, you could be left with packaging that is outdated and stale. Recognizing and incorporating the following package design trends into your packaging ensures that your packaging is modern and beneficial to your image. 1. Minimalism Minimalism, the use of elegant, streamlined, and visually simple packaging, never….
Your business logo encapsulates your business. In one simple graphic, your potential customers learn everything they need to know about you. Logo design done right embodies your brand, makes you instantly recognizable, and creates a timeless appeal. One of the critical mistakes that businesses of all sizes make when designing their logo is following the….
Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World The world….
When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. 5 Tips For Improving Your….
Billboards Advertisers pay between 1.1 million and 4 million annually for a Times Square Billboard. The average Times Square visit lasts 81 minutes and of that time, eight minutes will be spent looking at advertising billboards. 300,000 people walk through Times Square every day. On busy days, the number jumps to 480,000. So you can….
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales, you need to include video content. Visual is rapidly becoming the….