Entries by Mark Beebe

Considering The Pros and Cons of Using Artificial Intelligence In Marketing

Artificial Intelligence (AI) is becoming more and more prominent across all industries. The uses of AI range from manufacturing incredibly complex microchips, to driving unmanned vehicles. However, it’s also used in a more behind-the-scenes capacity. For example, businesses use AI tools to help collect and analyze customer data as well as to engage with customers….

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….

The Power of Story Branding: What We Can Learn from Successful Brand Stories

In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.

Learning from the Best: 10 Examples of Great Website Design 

Explore a collection of 10 exceptional website designs that excel in driving business growth through outstanding user experience and performance. From industry leaders like Dropbox, Freshbooks, and Airbnb, learn valuable insights and inspiration to enhance your own web design strategies. These remarkable examples demonstrate the power of effective design in capturing audience attention, fostering engagement, and achieving tangible results. Discover how these companies have leveraged their websites to create impactful online experiences that contribute to their business success.