Entries by Mark Beebe

4 Generation Z Marketing Strategies to Begin Using

Marketing strategies have been focusing on millennial wants, needs and habits for years now — and for good reason. Millennials recently overtook baby boomers as the biggest generation. However, it won’t be long until the next generation — generation Z — comes to the forefront. As such, it’s important that you begin identifying effective generation….

The Importance of Package Design – How it Affects Your Brand Story

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your….

5 Package Design Trends for 2018

Change happens quickly, and if you are caught unawares, you could be left with packaging that is outdated and stale. Recognizing and incorporating the following package design trends into your packaging ensures that your packaging is modern and beneficial to your image. 1. Minimalism Minimalism, the use of elegant, streamlined, and visually simple packaging, never….

Logo Design Trends For 2018

Your business logo encapsulates your business. In one simple graphic, your potential customers learn everything they need to know about you. Logo design done right embodies your brand, makes you instantly recognizable, and creates a timeless appeal. One of the critical mistakes that businesses of all sizes make when designing their logo is following the….

Top 7 Packaging Design Resources

Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World The world….

5 Tips To Improve Your Advertising Approach

When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. 5 Tips For Improving Your….