Entries by Mark Beebe

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….

5 Creative Marketing Solutions That Will Work In 2021

Solutions come in every flavor. Every client has different pain, and it’s an agency’s job to seek out and offer solutions. Once the pain has been established, the solution is what will solve or compound the problem. Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing….

Top 7 Packaging Design Resources

Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. If you are looking for packaging design resources, here are 7 to get you started. Packaging World The world….

Seven Steps To Launching A Packaging Brand

Stevens & Tate Marketing is proud to announce the launch of a new product called Truly Supplements. It just landed on the shelves of Walgreens this week, and I am so proud of our team for launching the brand. We have launched countless brands for Aldi and Walgreens with our proven brand development process. Here are….

4 Strategies For Improving Your B2B Customer Experience

Customer experience (CX), involves these three key elements: people, process and technology to understand, anticipate and deliver exceptional personalized experiences. The simple truth is that the core driver of consumer behavior isn’t product features or price, it’s perception. Today, B2C, B2B, and customer experience are all blending together. Each is important for making your brand….