Entries by Mark Beebe

Creating Successful Holiday Marketing Campaigns

Businesses tend to put extra effort into their advertising campaigns during the holiday season. While this is in part because people are buying gifts for one another, which means that there’s a general spike in sales, it’s also because Black Friday and Cyber Monday have become national institutions in themselves, a time when people search….

How Will Inbound Marketing Help Me Sell Custom Homes?

As a home builder, you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. However, you shouldn’t discount the importance of inbound marketing and the benefits that it can offer. The following are a few ways that implementing….

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity–but your visual identity does play a part in helping to create your overall brand identity. It’s the visual branding elements that help to create the specific feeling and experience you’re trying to invoke from your brand and includes everything from your logo to the images you….

What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….

How Data Driven Creative Is Shifting The Advertising Industry

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..

How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A….