Entries by Mark Beebe

6 Best Practices For Using Facebook Video Ads

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….

Creating Successful Holiday Marketing Campaigns

Businesses tend to put extra effort into their advertising campaigns during the holiday season. While this is in part because people are buying gifts for one another, which means that there’s a general spike in sales, it’s also because Black Friday and Cyber Monday have become national institutions in themselves, a time when people search….

How Will Inbound Marketing Help Me Sell Custom Homes?

As a home builder, you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. However, you shouldn’t discount the importance of inbound marketing and the benefits that it can offer. The following are a few ways that implementing….

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity–but your visual identity does play a part in helping to create your overall brand identity. It’s the visual branding elements that help to create the specific feeling and experience you’re trying to invoke from your brand and includes everything from your logo to the images you….