A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements. Those elements combine to create a brand identity that separates your business from your competitors. Brand development is the ongoing….
About Mark Beebe
Mark Beebe oversees all current clients. His secondary focus is leading the creative with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs. His 30+ years has garnered the team to over 50+ national and international awards. As a partner, Mark, looks for unusual solutions to bring smart results and metrics to your bottom line.
Entries by Mark Beebe
Developing your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one….
In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent….
The success of digital marketing has been noted for some time now. Every business has some sort of digital marketing strategy. However, during the COVID-19 pandemic, digital marketing became even more effective than ever before. People were essentially trapped inside for more than a year, which means they spend significantly more time online. As a….
Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Without branding, there is no differentiation. Without differentiation, there is….
There are many different marketing strategies to employ to increase the value and name recognition of your business. There are traditional marketing strategies, like commercials, billboards, and events. Then there are digital marketing strategies, like social media advertising, contests/giveaways, and community engagement. Each of these methods can be a great strategy for getting your business….
I hear these three words every month, DOES MARKETING WORK? I can give you five reasons that support the answer of “absolutely”. Brand Marketing is as powerful as being number one or number three. Reason 1) If you are a woman, what lipstick do you wear? What Shampoo do you use? What brand Jeans do you….
Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these….
Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, Some marketing tactics that began in 2020 will still work in 2021. Here are new marketing trends that will a good idea for 2021. 1…..