Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales, you need to include video content. Visual is rapidly becoming the….
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About Mark Beebe
As a Partner, I oversee all current clients for Stevens & Tate Marketing/Endora Digital Solutions. I also focus on Stevens & Tate’s vast creative palette and staff the creative team with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs. I am always up for the challenge with an arsenal of talent, experience, diligence, and flexibility.
Entries by Mark Beebe
We can all agree that politics in America right now is messy. To be honest it’s beyond messy. That’s no secret. So I won’t be writing about how divided we are today, rather, I’m going to be discussing how inbound marketing benefits organizations that operate in the political realm. So what does inbound marketing have….
Years ago, homebuilders would attract a female buyer around the ages of 21-65. That was it. Today, the sophistication of different buyers need to be communicated with different layers of marketing. Personalizing the taste of each persona template. Your customers have diverse characteristics of age, education level, career levels, concerns, challenges and lifestyles. That is….
There are many different marketing strategies to employ to increase the value and name recognition of your business. There are traditional marketing strategies, like commercials, billboards, and events. Then there are digital marketing strategies, like social media advertising, contests/giveaways, and community engagement. Each of these methods can be a great strategy for getting your business….
I hear these three words every month, DOES MARKETING WORK? I can give you five reasons that support the answer of “absolutely”. Brand Marketing is as powerful as being number one or number three. 1) If you are a woman, what lipstick do you wear? What Shampoo do you use? What brand Jeans do you….
When you think of brands, there are probably a few that come to mind. Brands that you use and see every day are the most prominent; Coca-Cola, Tide, Apple. These multi-billion dollar companies have worked tirelessly to reach their consumer base, and build strong a strong brand identity, and that is a large part of….
The economy is changing. We are in the midst of new frontiers in so many areas without effective marketing strategies in place. The way people shop, engage with brands and enjoy their time is markedly different than it was 15 years ago. Brands that don’t change, and use new marketing strategies are likely to falter….
Solutions come in every flavor. Every client has different pain, and it’s an agency’s job to seek out and offer solutions. Once the pain has been established, the solution is what will solve or compound the problem. Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing….
Whether you are a fan of politics or prefer to stay on the side lines, the race for the presidency has always been about strategy and timing. This election has broken many barriers, but one thing for certain is that both candidates have established a presidential brand.
Stevens & Tate Marketing is proud to announce the launch of a new product called Truly Supplements. It just landed on the shelves of Walgreens this week, and I am so proud of our team for launching the brand. We have launched countless brands for Aldi and Walgreens with our proven brand development process. Here are….
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