How Interactive Content Can Boost Your Inbound Marketing Efforts
In this blog, we’ll discuss how interactive content works, its benefits, and some strategies you can implement to boost your marketing.
Entries by Mark Beebe
What is Ingredient Branding & How Does It Work?
There are many different marketing strategies to employ to increase the value and name recognition of your business. There are traditional marketing strategies, like commercials, billboards, and events. Then there are digital marketing strategies, like social media advertising, contests/giveaways, and community engagement. Each of these methods can be a great strategy for getting your business….
Digital Communication Tools to Help Build a Human Brand
Whether you’re a brand looking to establish a human connection with your audience or an individual seeking to engage with peers and build professional networks, leveraging these digital communication tools will undoubtedly enhance your ability to connect, collaborate, and succeed in the digital age. The success of your brand depends on much more than just….
Creating Creative Video Campaign
Creating video campaigns is one thing but creating a memorable one is a whole different beast. It takes patience and just one good idea to make a creative video campaign. Use your marketing tactics and creative mind to be the next big thing.
Effective Marketing Strategies: The Ultimate Guide To Building Brand Authority
Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off.
6 Best Practices For Using Facebook Video Ads
As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….
What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….
How Creativity and Data Driven Marketing Help Develop Marketing Campaigns
Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A….
How Data Driven Creative Is Shifting The Advertising Industry
It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..
Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means….
