As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….
Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A….
It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means….
You shouldn’t discount the importance of inbound marketing and the benefits that it can offer.
One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. However, collecting all this data is….
There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of….
When it comes to marketing to your target audience, using basic demographics, such as age, married status, income, and geography is no longer enough. That kind of information, while helpful, is still too general. Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint….
Developing your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one….
