Influencer marketing has been growing in popularity over the past few years. The idea is simple: connect with someone who has hundreds of thousands (if not millions) of followers on social media. By connecting with an influencer, you in effect obtain access to their audience. As a result, you can significantly boost brand awareness as….
Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the….
As the years go by, your business’s content audit is going to evolve in a variety of different ways. Your audience may change, your products or services may change, your message may change, and your branding may change. These elements may not change much, but if your company is around for more than a few….
More and more employees are working remotely these days, in part due to the major strides made in technology. Not only do most workers have access to a home computer, but they also have access to countless software solutions that allow them to communicate and collaborate with coworkers and managers from home. It’s estimated that….
Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form. As a result, nearly every company can benefit….
People are constantly looking to build their own homes, which justifies the constant need for home builders. However, as a home builder, you can’t afford to just wait for potential clients to come to you. There are many home builders out there all competing with each other in an attempt to attract new clients. Attracting….
As a healthcare organization, you may know that you have a product or service that fulfills a pressing need; however, that doesn’t mean that patients will simply find you. You will still need to market your healthcare business effectively; in order to spread awareness of your organization and what it is that you have to….
The end of the year is quickly approaching. This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it. Even if your internet marketing strategy was successful this year, there are always ways you can improve. This is….
When it comes to marketing strategies and marketing trends, millennials receive a great deal of attention these days. However, they are not the only generation that businesses should focus on. Generation Z already has buying power, and it won’t be long until they overtake the Millennial generation as the largest generation. In fact, anyone born….
There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. You’ll want to implement more organic marketing strategies. Organic marketing is a way to….
