“Reinvent Everything” is the tagline for the Brand Packaging Conference I am at currently. With those powerful words, I want to reinvent my blog. Not sure the strategy of reinventing my blog. Should it be pictures only? Should it have contents of only what’s happening now at the show? Should it even be more off-center?….
So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call mayonnaise- Miracle Whip® and even paper towels are Scot Towels®. It is only fitting….
It has been since 1995 that Victoria’s Secret figured out a big advertising secret. First, let’s look at the Victoria’s Secret corporation because this is big business. Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show,….
