Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..
Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….
Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….
There is something to be said for Chicago natives. For as much as we hate the city sometimes, we love it twice as much. Saying where you’re from comes with a sense of dignity unique to the Windy City. Your El stop is a badge of honor. The Sears Tower will always be the Sears….
So a common conversation I hear often begins with “Does marketing work”? If marketing didn’t work, how did you know about the new shows or movies coming out? What signaled you that the new iPad minis were shipping? Marketing is everywhere from bands to what telephone service you choose. But in my estimation the greatest….
Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed. Let me put it in perspective: 34 million watched Bill and Hillary Clinton in regards to Gennifer….
Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion. Today the amount of display ads are $10.9 billion. That is a staggering number to understand for….
Typically when you start a new business, you have no idea what you are getting into or the curves along the way. Being in this position today and having survived 20 years, I feel this list will help any new business start-up. 1. The manager is incompetent Most small businesses fail because the owner does….
The other day I watched an Old Navy spot. They have used those spots to get a jingle inside your head with dancers, moving cameras, vibrant colors and of course driving home what they are selling. They completely understand the relationship between visual and hearing.
Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the television to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and….
