A marketer's guide to advanced automation

5 Benefits Of Marketing Automation

When researching purchases online, customers expect timely responses to their questions. Organizations that are able to respond quickly and provide content that addresses that customer’s specific needs are more successful. A Harvard Business Review study found that companies are 60 times more likely to qualify a lead, if they follow up within one hour.

Marketing automation helps enable organizations to respond to those requests quickly, engage leads with relevant content, track and score each lead’s behavior, and deliver better quality leads. Read more

know your audience to improve copy

6 Tips For Improving Copy

Good copy is crucial for many reasons. Its importance spans a wide range of mediums, from social media posts and blog articles to advertising materials and email campaigns. Good copy allows you to communicate with your audience more effectively and foster a deeper connection with them. Additionally, good copy aids in promoting your services and/or products. Therefore, good copy drives sales. Your copy’s topic and the copy itself both have to be quality to achieve these results. Here are 6 tips you should use to improve your copy overall:

Know your audience:

Understanding your audience is important when crafting effective copy. It’s crucial that your topic is not just relevant, but also resonates with your target audience. To achieve this, you need to know who you are writing for and what they care about. In order to do that, you should conduct research to build a profile of your target audience. You can analyze existing customer data, conduct surveys, and engage in conversations with current and potential customers. The insights you gain from this research will help you better understand your audience, and therefore help you understand what is relevant to them.

know your audience to improve copy

Edit Your Work:

Good copy reflects professionalism. Additionally, it enhances coherence, clarity, and overall impact. Therefore, it’s important to notice and fix any mistakes in your copy before your readers do. To do this you must proofread and edit your copy. Unfortunately, these two important elements in crafting good copy are often overlooked. After writing your copy, you have to proofread it to check for errors, but it is best to take a short break before doing so. This way, when you come back to your copy, it will be easier to find errors since you will have a fresh perspective. Once you return from your break to start proofreading, try reading your copy out loud. This will allow you to hear how the text flows, which can help you find grammatical errors in your writing. You can also have another person read the copy, since a fresh pair of eyes can catch errors that you might have missed.

edit copy

Strategically choose your wording:

Using adverbs can make your writing too wordy. If your message is still clear and impactful without the adverb, it is usually best to strike it from the copy. You should avoid using exaggeratory words, as it often comes across as trying too hard or disingenuous. This can diminish your credibility.  You should also strategically choose your wording based on your audience. Remember that different audiences require different approaches. While a creative audience might respond better to a conversational writing style, a business audience will likely respond better to precise and straightforward language.

Keep sentences short:

Get rid of unnecessary words. Shorter sentences are easier to read and understand. They allow readers to quickly understand your message. In digital content, where people’s attention spans are shorter, this is especially important. Remember, clear and concise writing is best. 

Use active voice:

When the subject of a sentence performs the action, that means that the sentence is written using active voice. Using active voice keeps sentences from being too wordy. It also makes sentences easier to understand.

Use a compelling headline:

The headline is the first thing your audience will read, and if it’s not well written, it might be the last. A well-written headline is engaging and persuasive. It needs to grab the reader’s attention immediately, enticing them to keep reading. A headline can do different things to achieve this, like promising value or piquing curiosity. Generally, the shorter your headline is, the better. Shorter headlines are often more effective because they can be absorbed and understood by readers more quickly. This is important in catching a reader’s attention. However, you shouldn’t sacrifice clarity to achieve a shorter headline length. Make sure that your headline conveys the main idea of your writing while being clear and concise.

Use the above 6 tips to improve your copy’s topic and your copy itself to communicate more effectively in addition to selling more services and/or products. When your copy’s topic and the copy itself are both of good quality, you have an ultimate combination that can significantly enhance your communication efforts and help you achieve your business goals.

digital cotent marketing for manufacturer

Boost Your Manufacturing Growth with Digital Content Marketing

Have you read tons of digital content marketing advice, only to find that most of it doesn’t quite fit your industry?

That’s because many resources tend to focus on sectors that target broader consumer bases. However, manufacturing is a whole different ballgame—it often serves niche markets with specific needs. That’s why a solid digital content marketing strategy for this sector should prioritize showcasing technical expertise, navigating longer sales cycles, and targeting distinct B2B audiences. And that’s where content marketing comes in—it’s a powerful way for manufacturers to offer valuable insights, educate potential buyers, and build trust.

So, if your answer to the opening question is yes, this blog might just hold the solutions you’ve been searching for.

 

In this post, we’ll cover four key content marketing strategies:

And, we’ll explore three major benefits:

Ready to unlock new growth? These strategies will get you there!

Key Digital Content Marketing Strategies

First, let’s explore the types of content strategies manufacturers can leverage to boost brand growth:

digital marketing strategy

1. Blog Posts & Educational Content

If your business doesn’t have a blog, it’s definitely worth considering. In fact, B2B companies that use blogs often generate more leads than those that don’t. It provides a great platform for explaining complex processes and technical products in a way that’s easy to grasp. For instance, in the manufacturing sector, a company could publish a series of blog posts on best practices for maintenance or the latest technology trends. Not only can these blogs help develop an online presence, but they can also establish expertise and attract more qualified leads! Just remember, it’s important to target these posts to the key stages of the buyer’s journey. By doing so, you can ensure that the right content reaches the right audience at the right time.

Also Read Marketing Blog tips to Supplement your Digital Strategy

2. Video Marketing

For the most part, people are visual learners; we love pictures, graphics, and videos. That’s where video marketing comes into play! If your content efforts include videos, chances are some customers will click on them. It’s a fantastic way to highlight a company’s expertise and products. For example, a manufacturer of industrial robots could create video demonstrations showing how their robots operate on an assembly line. Additionally, these videos could highlight customer testimonials, showcasing how the product has improved efficiency in real-world applications.

Also Read Three Videos Every B2B Website Should Have

3. Case Studies & White Papers

There’s nothing quite as persuasive as a well-researched white paper or an in-depth case study. You can use them to highlight how your manufacturer’s products or services have successfully addressed challenges for other clients. For instance, an eco-friendly packaging supplier might create a case study that highlights how a customer reduced plastic waste by making the switch to their products. Meanwhile, the long-form format of a white paper allows for detailed technical specifications and quantifiable results. This makes them invaluable resources for decision-makers during the research and consideration stages.

Also Read Top Benefits of Using Case Studies For Your Business

4. Social Media Presence

Many brands are using social media to engage their audiences, grow their market share, and boost sales—so why not let manufacturing join in on the fun? While your company may already be leveraging platforms like LinkedIn to share industrial articles, there’s so much more social media can offer. A company specializing in renewable energy components could engage with followers by sharing industry insights, participating in discussions about sustainability, and posting videos from trade shows. This approach fosters real-time feedback and builds stronger relationships with both prospects and existing clients.

Also Read 5 Ways To Optimize Your Social Media

What Are the Benefits?

How does digital content marketing translate into growth for manufacturers? It boils down to three main advantages:

benefits ladder

1. Lead Generation

When potential customers come across articles, videos, or case studies that resonate with their needs and pain points, they’re more inclined to engage with your brand. This not only helps build trust but also transforms them into more qualified leads, encouraging them to progress further along their customer journey.

Also Read Perfect Your Inbound Marketing Strategy With Lead Nurturing

2. Better Customer Insights

By analyzing metrics such as views, shares, and comments, you can see what topics resonate most and what challenges your customers are facing. This information allows you to refine your content strategy, making it more relevant and tailored to your audience’s needs. Ultimately, understanding your customers better helps you create content that truly speaks to them, fostering stronger relationships and improving their overall experience with your brand.

Also Read Customer Engagement Strategy

3. Cost-Effective & Measurable

Unlike traditional methods, digital content marketing provides measurable results, enabling businesses to fine-tune their strategies and allocate resources more effectively. Plus, it typically costs less than traditional advertising while delivering higher returns, making it a smart investment for companies looking to maximize their impact.

Also Read Six Cost Effective Marketing Strategies To Grow Your Brand

Embrace the Digital Shift!

Gone are the days when you could only stand behind the stage; embracing digital content lets you step into the spotlight and connect directly with your audience’s interests and challenges.

The kicker? The digital landscape is always evolving, so staying agile and on top of trends is key. 

What’s the bottom line? Applying these digital content marketing strategies will transform how you navigate the manufacturing world. Don’t wait—seize the opportunity to stand out and thrive in the digital age by turning your efforts into a powerful, lasting strategy for success!



 

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

50 powerful call to action phrases

The Benefits of Inbound Marketing

Inbound Marketing is all about empowering potential customers. It provides a shift in marketing tactics that can make a real difference in how consumers react to a company. Inbound strives to create marketing that people will love. The goal of inbound marketing is to give consumers content that will be helpful to them, rather than simply giving them a sales pitch. The following are some inbound marketing benefits.

inbound marketing

Benefits of Inbound Marketing

  • Long Lasting Relationships
  • The Buyer’s Journey
  • Brand Credibility

Read more

Brand Reputation

Marketing Blog tips to Supplement your Digital Strategy

Ask any business, big or small, and they’ll tell you how important digital marketing is to their overall marketing strategy. When it comes to digital marketing strategies, most prioritize social media, SEO, and email marketing. While these strategies can be very effective, it’s critical that you don’t dismiss the importance of maintaining a digital marketing blog. For many businesses, their blog isn’t nearly as big of a priority as other digital marketing elements. However, a digital marketing blog has an enormous impact on the overall success of your digital marketing efforts. In fact, a successful blog can have a huge impact on how effective your SEO and social media strategies are.

Why Maintaining a Blog Is So Important

The following are some of the reasons why you should maintain a blog on your website:

  • Keep new content organized – Digital marketing requires regular content generation to be effective. A blog allows you to publish and organize all of your content in one place, making it easy for leads to find information that they’re looking for. Leads will also know where to go to find new content, keeping leads engaged.
  • Educate and nurture your leads – A regularly updated blog allows you to continually educate new leads and to nurture them through the buyer’s journey. The more informed your leads are, the more prepared they will be to make a purchasing decision in the near future.
  • Generate website traffic – Having a blog makes it easier to improve your website’s SEO. When you routinely publish relevant, highly optimized content on your blog, you’ll end up boosting web traffic. As a result, you’ll bring in more new potential leads.
  • Build brand authority – A blog full of high-quality content will help position your brand as an authority within your industry. The more you build your authority, the more brand trust you’ll create. It will also help you build your audience on social media as followers will be more likely to share your blog content with others.

Brand Storytelling Examples to Learn From

Tips For Maintaining A Successful Blog on the Website

Now that you have a better understanding of why a blog is so vital to your overall digital marketing strategy, the following are a few tips to help you build and maintain a successful blog:

  1. Know who your audience is – If you don’t know who your target audience is, then you won’t be able to create and publish content that’s relevant. Two of the main goals of a content strategy are to build authority and attract new leads. Neither will occur without an understanding of who your audience is. Develop your buyer personas so that you know who your blog is for.
  2. Perform content research – Once you know who your audience is, you can figure out what kind of information they’re looking for. Do research on trending topics that are relevant to your audience. You should also look at the blogs of various competitors to see what type of content they’re publishing.
  3. Publish new blog content regularly – To maintain your audience, you need to publish new content on a regular basis. This means posting new content to your blog on the same days of the week, at the same times. Doing so ensures that your audience knows exactly when to visit your blog for new content, thereby helping keep your brand at the top of mind. Digital Marketing Blog
  4. Monitor the performance of your blog – Use analytics tools to track how your blog posts are doing. You can learn a lot about your blog content this way. For instance, what types of content get the most views, engagement, click-throughs, and conversions. This data is invaluable when it comes to adjusting your content strategy for success.

Keep Your Blog in the Front of Your Audiences Eyes

  1. Publish different types of content.– Make sure you vary the type of content you post so that you keep things fresh. In addition to written content, create and post infographics, SlideShares, and videos
  2. Keep your content interesting – It’s okay to post promotional content to your blog once in a while (such as a product announcement or a sale announcement), but it’s better to stick to educational content so that your blog doesn’t feel like a giant advertisement. However, this doesn’t mean your content should be purely informative. Your content should also be entertaining to keep your audience’s interest.
  3. Optimize your blog for SEO – Proper optimization through the use of high-quality internal and external links and relevant keywords will improve your chances of ranking. By ranking well, you’ll attract more traffic through Google and other search engines.
  4. Promote your blog – Don’t rely solely on SEO to attract an audience. Promote new blog content by posting links in your email newsletters and on social media. You can even use PPC ads to promote specific blog posts you want to showcase.

Building and maintaining a blog is essential to a successful digital marketing strategy. Be sure to use these eight tips to maintain a successful digital marketing blog on your website.

17 SEO Myths
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landing page lead conversion rate

5 Types of Landing Pages To Increase Your Lead Conversion Rate

Are your company website’s landing pages converting as many visitors to leads as you’d like? If you have a low lead conversion rate, one problem may be that you are not using the right kinds of landing pages. Landing pages have several purposes: to collect important information from visitors, to begin building a relationship with visitors, and, ultimately, to convert visitors to leads. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

Before exploring types of landing pages, let’s first understand what a landing page is.

What Is a Landing Page?

A landing page is a standalone web page designed with a specific purpose in mind. The purpose is typically to convert visitors into leads or customers. Unlike a general website page, landing pages have one clear goal. There are many goals landing pages can be created to achieve, such as prompting signup for a newsletter, downloading an eBook, making a purchase, and many more.

landing page lined paper doodles

5 Types of Landing Pages To Increase Conversion Rate

Here are 5 different types of landing pages that are sure to increase your lead conversion rate.

1. Email List Opt-In Landing Page:

It’s proven that the most effective place to put your email opt-in form is on it’s own dedicated landing page. An email list opt-in landing page gives you more room to tell visitors exactly how they stand to benefit from filling out your form with their personal information. By removing pesky distractions, like navigation, a landing page urges your visitors make a decision: opt-in or miss out on quality content and offers.

2. Product Detail Landing Page:

A product detail landing page is common in the retail industry. It serves as dedicated space on the company’s website to showcase information about a specific product. Product detail landing pages are positioned within the website’s navigation. They contain information regarding the product for sale such as features and specifications. Product detail landing pages also contain customer reviews. A benefit of product detail landing pages is that there is no extra work or cost required when it comes to creating a separate page. An additional benefit of this type of landing page is that it applies to visitors who are in the awareness or the consideration stage.

Read more on Driving Website Conversions During Each Stage Of The Buyer’s Journey

3. Coming From [social network] Landing Page:

You can apply this type of landing page to every type of traffic that your website generates. Most likely, any landing pages attached to your social media accounts bring visitors to your home page. This is a start, but it’s not the best option. You should make your landing page more customized and personal. A good social network landing page addresses where the visitor is coming from. It also provides information that the visitor is probably looking for. This can be information like background about the company. It can also be information about how to get in touch with the company, such as an email address, phone number, etc.

4. Content Guide Landing Page:

Inbound marketing revolves around the creation and distribution of content. If your company actively blogs, you have the opportunity to extend the reach of your blog content by organizing it with its own landing page. While the blog page on your website is useful, it probably only shows your most recent blog content. By creating topic-specific content landing pages, you can curate your blog content and showcase your best quality work to your site’s visitors. Topic-specific content landing pages engage your audience at different stages of their journey. Structuring your content like this optimizes user engagement. Additionally, it bolster’s your brand’s authority and relevance within your industry.

landing page doodles with coffee

5. Lead Capture Landing Pages

Marketers often refer to lead capture landing pages as “squeeze” pages. The goal of squeeze pages is to capture leads without distractions. Lead capture landing pages don’t contain any exit paths or distractions such as links or navigation tools. This type of landing page should include one thing: a prominent call-to-action (CTA) button that takes visitors to a form where they are encouraged to submit their personal data. In order to coax visitors into filling out the form, you should offer an incentive. Incentives can be eBooks, whitepapers, or webinars. This strategy boosts lead generation and builds trust with potential customers. Additionally, it enhances engagement.

Use these five types of landing pages to increase your lead conversion rate.

  25 Website Must Haves For Driving Traffic, Leads & Sales

content marketing agencies 1

The Importance of Lead Generation and Content Marketing Agencies

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have the solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

The Importance of Lead Generation and Content Marketing Agencies

Nowadays, the quality of your company’s content is more important than ever before. Granted, there is more space to generate content and share it on the Internet, but with increased space comes tougher competition. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Consistent, quality content will attract the attention of readers, as well as encourage them to trust your company. Content marketing agencies can also help you create effective content marketing strategies and manage your content channels.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

So what exactly is “quality” content?

Quality content has a specific purpose, format, and topic. The purpose should help the users find an answer to their questions or interests. The format you choose should fit your content well. In order to attract more leads, the content in the conversion stage should consist mainly of content offers.

Choose an appropriate formatContent_Marketing_Agencies 2

The format of the content offers can be a multitude of things; such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook. On the other hand, if you wish to show your readers a how-to process that is also aesthetically pleasing, an eBook format would work better than a visual one.

In terms of topics, your content should be educational as well as specific. You should conduct market research and create content with your buyer personas in mind. Imagine you are your buyer persona: what problems do you need solutions for? How far are you in the buyer’s journey? What language would you use when typing keywords into the search engine? This can help you cater your content towards your target audience.

Similar Article: A Brief Guide to Sales Lead Generation

Be consistent

Another factor that makes content “quality” is frequent and consistent publication. If your readers know they can count on you to publish a semi-weekly blog in a specific time window, they are much more likely to see you as reliable. Webdam’s statistics show that blogging consistently has led to B2B marketers generating about 67% more leads marketers who do not, which is a huge advantage. After you’ve earned their trust, a number of your visitors will subscribe to you and convert to leads.

Lead generation content marketing is a proven way to get the word out about your company and have potential customers become interested in your business. Without good, consistent content, people will have little reason to visit your website or truly believe that you’re a leader in your field. Don’t let this happen to you.

SEO for Creatives: Optimizing Visual Content for Search

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority. Below, we’ll explore key strategies for optimizing visual content for SEO. 

Creative SEO Strategies Focusing on Images and Videos:

Optimize File Names 

Before uploading images or videos, rename the files to include descriptive keywords. For example, instead of a generic filename like “IMG_12345.jpg,” use something like “landscape-painting-by-artist-name.jpg”. This small but effective step can improve your content’s search visibility. Another tip is I like to label files with their purpose at the front of the file names so they stay together when sorting alphabetically, making it easier to locate files. An example is “slider_landscape-painting-by-artist-name.jpg”. 

High-Quality Images and Videos 

The foundation of any successful visual content is high-quality media. Ensure your images and videos are clear, well-composed, and relevant to your target audience. High-resolution images not only enhance user experience but also signal to search engines that your content is valuable. 

Optimize Image and Video Metadata 

Metadata refers to the information embedded within your media files. This includes details like title, description, tags, and copyright information. Make sure to include relevant keywords in these fields to improve search engine visibility. 

Utilize Image Sitemaps 

An image sitemap is a file that provides search engines with information about the images on your website. It helps search engines understand the context and relevance of your visual content. You can generate and submit an image sitemap through tools like Google Search Console. 

Alt Text and Descriptions 

Alt text (alternative text) provides a textual description of an image or video, which is important for accessibility and SEO. Describe your visual content in a concise and accurate manner, incorporating relevant keywords. Additionally, provide detailed captions or descriptions wherever applicable. 

Mobile Optimization 

With an increasing number of users browsing on mobile devices, it’s crucial to ensure your visual content is optimized for mobile viewing. Use responsive design principles to ensure your images and videos display correctly on various screen sizes. 

Want to learn more about mobile optimization? Read this article.

Page Speed and Compression 

Fast-loading pages are favored by both users and search engines. Compress your images and videos to reduce file sizes without compromising quality. This can significantly improve page load times, which is a known ranking factor for search engines. You can test your site speed with tools such as GTMetrix.  

General Creative SEO Strategies:

Keyword Research 

Just like with written content, keyword research is vital for optimizing visual content. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work. Tools like Google’s Keyword Planner can help you discover popular and relevant keywords. 

Social Media Integration 

Sharing your visual content on social media platforms can boost its visibility. When posting, make sure to include relevant captions and hashtags. Social signals, such as likes, shares, and comments, can indirectly influence your content’s SEO performance. 

Monitor and Analyze Performance 

Regularly monitor the performance of your visual content using tools like Google Analytics. Track metrics such as page views, engagement, and conversion rates. This data can provide valuable insights into what works best for your audience. 

Optimizing visual content for search engines is a crucial aspect of a successful online presence for creatives. By following these strategies, you can increase the visibility and accessibility of your work to a wider audience. Remember that SEO is an ongoing process, so regularly review and update your visual content to stay competitive in the digital landscape. 

17 SEO Myths
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5 Ways to Revamp Your Email Marketing Strategy and Increase ROI

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%.

If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.

  1. Plan Your Emails

Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned.

The email subject line is the first aspect your recipient sees before opening the message. Ideally, the brief statement should grab your recipients’ attention and compel them to open and read your email.

Similarly, no one wants to read a disorganized email with a cluttered layout. This overwhelms your recipients, increasing the chances of abandonment.

Instead, plan and organize your layout to maximize user experience. This means you should incorporate white space and strategically place the visuals and text to make the email easy to navigate and digest.

  1. Build a Quality Email List

Building a quality email list is one of the most complex parts of email marketing strategies. However, you can simplify the task by determining your business’s best subscriber acquisition method.

If your website attracts many visitors, you can use it to convert the traffic to subscribers. Most importantly, even a slight increase in subscribers can impact the number of people that become your customers.

You can start by improving the exposure of your lead magnets by including them in relevant content across different channels. Alternatively, depending on your brand offers, you can develop quality lead magnets focused on the type of subscribers you want to attract.

The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience.

  1. Segment and Personalize Your Emails

When you send a similar message to your email list, you forego the opportunity to get optimum returns in your campaigns. Instead, break down the subscribers into different segments depending on their engagement levels and stages in the buyer journey.

Ideally, you can use the purchase frequency or other significant customer data to group your subscribers based on your goals.

Your subscribers want different content depending on their needs, so you should customize the messaging to serve their needs. However, this doesn’t happen in a day. Start with two segments –frequent customers and non-customers and proceed from there.

Personalization works in tandem with segmentation to ensure optimum email marketing performance. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions.

For instance, addressing your audience by name can boost engagement due to higher open rates. Most importantly, using various data sets, like customer interests, demographics, and engagement behaviors, can enhance your personalization strategy. This helps establish and nurture a relationship with your audience, essential for higher conversions.

  1. A/B Test Your Emails

People often get comfortable once they establish a routine. While routines are critical in email marketing, tweaking the approach can be beneficial. It helps you gain the invaluable insight necessary for improvement.

You can pick an element in your email marketing strategies and adjust it to determine the performance. For instance, you can start with email length and format to see which version performs better. If your emails are concise, but some of your customers want more content, you can add more sections and observe the performance of your newsletters.

Regardless of the size, ensure the content is resourceful and awesome to ensure high customer engagement levels.

Also, you can test different subject lines for specific groups and analyze the performance. After some experiments, you can determine the best variation for different groups in your email list segments.

For instance, you can test different CTAs, like buttons and links. You divide the subscribers into two groups and send a different CTA for each group. After collecting and analyzing the data, you can quickly determine the most effective option since the two groups share specific characteristics.

The insights can inform your present and future decisions when adjusting or deploying your next email campaign. The idea is to pick the best format based on your results.

  1. Mobile Optimization

Most subscribers open and read emails on smartphones, accounting for 41% of email views. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

Maximize your use of plain text and break content into scannable sections that fit into smaller screens. In addition, keep them brief to enhance engagement. Quantity doesn’t always win when it comes to mobile users.

High-resolution images may look stunning on a desktop, but they may work against you when targeting mobile users. Therefore, make sure to use lower resolution for mobile content.

However, you can still use high-resolution images with the right tools to compress the images based on the user’s device. It’s always a good practice to consider the resolution capability of most device users to ensure the images are crisp across all devices.

Bottom Line

The email marketing process consists of multiple parts that require careful planning. While the process can be overwhelming, you can make the project manageable by developing a robust strategy to implement and track your campaigns.

Most importantly, you should create email marketing strategies you can use to simplify things depending on your business goals. Regardless of your approach, it would be best if you implemented a measurable strategy that streamlines your efforts when creating targeted campaigns.

 

email marketing program

 

blog vs vlog

Blog Vs. Vlog: Why Your Business Should Begin Vlogging

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form. The question is how do you decide which to choose between blog vs. vlog for which type of content?

The Benefits Of A Vlog

These days, vlogging can be done with nothing more than a smartphone, making it both affordable and easily accessible. It’s important to have content available for your prospects and clients that prefer video to text. The following are some of the major benefits of utilizing vlogs.

  • Vlog content is easy to produce

    With advancements in technology, the equipment you need to produce a vlog isn’t as expensive as you might think. Of course, you’ll want to spend some money to ensure that the quality of your video content stands out from the pack, but it’s more affordable to do so now than ever before. They also give you an easier way of explaining blog topics that you think would be better demonstrated visually. Words alone can not properly convey every idea.

  • Vlog are engaging

    Vlogs are incredibly engaging and there’s a simple reason for this. Not only do people more easily consume visual content, but vlogs also allow you to showcase your personality. They provide a person, whether it’s someone in your company, a customer, or an actor, to represent your brand. By having someone on screen, viewers will be able to engage on a personal level much more easily. This is difficult to do with written content since you can’t immediately convey a personality.

  • Vlogs are mobile-friendly

    It’s much easier for people to watch videos on their smartphones than it is to read blogs. Reading is more challenging on smaller screens, while videos can display in full HD and will run smoothly. It’s why half of all video content is viewed on mobile devices. Additionally, people who are watching videos on mobile are more likely to share. It’s estimated that 92 percent of people viewing videos on their mobile devices tend to share videos.

How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Choosing Blog Vs. Vlog

Many of the benefits of a vlog are advantages as well. Because of the fact that vlogs are video content, they are inherently more engaging, shareable, and mobile-friendly than blogs. However, you could argue that blogs are easier to produce — although some might not agree since blogging does require writing and editing skills. The thing is, there’s no necessity to choose between blog vs. vlog. Why not implement both? Both written content and video content have a place in your content marketing strategy. And when it comes to content, it’s good to have a variety. By providing your audience with content they can both read and watch, you cover all of your bases. Now the question becomes when do you blog and when do you vlog?

How to Have a Successful Blog (Expert Tips)

When to Blog or Vlog

Blogging is a great way to get a lot of information across to your audience. For example, if you have a lot of statistics that you want to share, then an infographic or a bullet list can be more effective than rattling them off on video. However, when it comes to things like tutorials or demonstrations, vlogging is going to be more effective since you can show your audience instead of having to tell them. It also depends on the message you want to convey. If you want to build a real connection with your audience, a vlog might be better suited as they can see and hear another human being. Even if you already have a strong connection with your blog audience, vlogging can only improve it.

Vlogs also work well for your social media posts. Platforms such as Facebook, Twitter and Instagram are great places to share vlogs and get more people interested in your content due to easy sharing features. Since it’s a video sharing platform, YouTube is the best place to be uploading vlogs. Users receive video recommendations based on other content they have watched which makes the likelihood of the correct audience finding your videos greater. While links to blogs can be shared on social media, audiences are unable to view the entire content without going to another website. Vlogs can usually be viewed directly on the platform they’re shared on such as Facebook or YouTube, or a snippet of them can be shared on Instagram and Twitter, depending on the length.

There are advantages to both blogging and vlogging, but there’s no reason to limit yourself to one or the other. Both can be incredibly effective at informing and engaging audiences as well as attracting and converting more leads. In the end, it’s the quality of the content you create that matters most.

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