Understanding Growth Driven Design & Its Methodology

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. You can implement a traditional website design, in which you employ the best practices of website design into the creation of your site, or you can use a growth driven design.

What Is A Growth Driven Design?website redesign process

The big difference between a growth driven design and a traditional design is that a growth driven design focuses on the creation of a systematic and interactive website that can adapt to changing technology as well as to the changing needs of your audience over the years. This allows you to make informed improvements to your site based on continuous learning, visitor research, and regular testing.

While traditional website designs can be just as successful, they require complete redesigns in order to implement any major changes that you might want to make in the future.

The Three Phases of Growth Driven Design

The growth driven design process is all about constantly measuring the performance of your site and making changes based on what you’ve learned to improve that performance. The following are the three phases of a growth driven design:

1. Strategymarketing-make-or-break

The first step is to create a strategy by performing an audit of your current website, allowing you to see what works and what doesn’t. An audit will not only help guide your design, it will also help provide you with benchmarks that you can compare your new design to moving forward. Part of your audit should include user testing, interviews, and surveys to get a better understanding of how visitors interact with your site. Once your audit is complete, set measurable goals that will help define the results you’re looking for. Finally, revisit your buyer personas and buyer journeys to help guide your content strategy.

Growth-Driven Web Design – Is It Right For Your Company?

2. Launch Pad

Once your strategy is in place, create a launch pad. This is a site built using your strategy and wishlist. It’s not a finished product even though it’s completely functional for the end user. Essentially, it’s a working base that you can build on over time and allows you to track user behavior and begin the process of ongoing optimization.

3. Continuous Improvement

Using the information you’ve gathered from your audit and launch pad, you’ll continuously improve your website over monthly sprint cycles within an 11-month period. This last phase is made up of four stages:

1. Plan

Take note of how effective your site is and what changes have the best impact on your long-term goals.

2. Develop

Take the plan you’ve developed and implement it.

3. Learn

Review past changes to determine what worked and what didn’t so that you have a better idea of how to improve your site for the next spring cycle.

4. Transfer

Take everything that you’ve learned and share it with the different departments in your company, from marketing and sales to service and more.

Many brands are choosing to implement a growth driven design due to the ability to adapt to changing customer needs as well as a constantly changing online environment. However, this isn’t to say that a growth driven design is superior to a traditional design. Much depends on what your brand is trying to accomplish and what your specific marketing needs are. In some cases, a traditional web design may work just as well.

  25 Website Must Haves For Driving Traffic, Leads & Sales

5 Website Redesign Tips That Will Generate More Phone Calls

Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone. If you design your website properly, you can increase the number of phone calls that you may receive, which, in turn, can give you a greater opportunity to close sales. The following are five website redesign tips that will help you to generate more phone calls:

1. Make your phone number visible

The last thing you’ll want is to have a visitor to your website searching for your phone number. If they want to call you, they may get frustrated and give up if they can’t find your number anywhere. This is an easy issue to address: place your phone number on every page of your site in a location where it doesn’t overwhelm the entire page, but where it’s easy to spot. For example, the top right corner of the page. You don’t want it to dominate the page because that will make visitors feel pressured. However, clear positioning will make it easy to find at a glance.

 2. Use effective calls-to-action

Encouraging leads to call will help generate phone calls. Visitors often don’t know what they want to do in terms of taking an action and will need a friendly push in the right direction. Use calls-to-action (CTA) on every page and make sure that they are relevant to the content of that page. For example, if you are running a real estate company and you have a blog post providing tips on how to stage a house, you can add a CTA at the end telling the reader to call you for more information or advice on how to sell their house. Add the number in your CTA to make things easy for them.

Why are call-to-action phrases so important?

3. Add click-to-call options

A huge percentage of your website’s visitors are likely browsing your site on their smartphone. By implementing click-to-call options, you’re more likely to generate calls from these mobile visitors. A click-to-call option allows the user to simply tap the phone number listed in your CTA. This will automatically dial the number on their phone. When it’s this easy to call, mobile users are much more likely to do so. Otherwise, they are going to have to pull up their keypad and dial the number in manually. This extra effort may discourage them from calling you right away.

4. Use a Responsive Web Design 

If you’re redesigning your website, you need to make sure that you’re using a responsive design to ensure that your site is properly displayed on mobile devices, such as tablets and smartphones. If it’s not mobile-friendly, mobile users may have a tough time locating where your phone number is. For example, if you put it in the top right corner and your site doesn’t display properly, they may have to scroll right to find it, making it easy to miss.

5. Add a Call-Back Widget

The call-back widget is useful for visitors who aren’t able to contact you right away but want to speak with one of your representatives. For example, they might be on their computer and their phone might be out of reach. The way it works is simple — the visitor will just type in their number, which you’ll be notified of. You can then have one of your representatives call them back.

Capturing leads can very challenging, especially when you’re engaging indirectly with leads via your website. It’s generally easier to close leads when you can get them on the phone, which is why you should implement these five website redesign tips.

Website Redesign Checklist
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digital marketing tactics

5 Digital Marketing Tactics For Senior Living Communities

More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing.

Digital Marketing Tactics for Senior Living Communities

Your website is one of your most important assets. It’s where consumers are going to find out more about your company. The place where you build trust. Where you show your leadership in the senior living industry. It’s where they can get more information about your community.

With your website in place, what digital marketing tactics should you employ?

  1. Blogging

Blogging offers you the opportunity to provide your audience with useful information while positioning you as a trusted expert. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. High-quality content keeps people coming back.

Check out these tips on How to Have a Successful Blog

  1. SEO

SEO (search engine optimization) works to get your community’s website found by the search engines. It is done with keyword placement, quality content, and a dynamic website. The more you have of all three, the better your SEO results will be.

  1. Social Media

Social media allows you to engage your audience. You can share tips, post links to new content, or share testimonials. Facebook offers a place to share as well as a place where potential residents can make queries or learn more about your community.

  1. Email

Email lead nurturing allows you to make your community more attractive to people who have expressed interest. You can share community events, resident highlights and interesting tidbits to show how involved and engaged the residents of your community are. That makes it more attractive to those considering moving in.

  1. Online Advertising

Online advertising positions your brand in front of anyone seeking information on senior living communities. In fact, as they search for that kind of information, your name pops up. It can give you highly qualified leads almost instantaneously.

How Brands Use Feelings to Get People to Buy

These tactics will help you position your senior living community. You can grab the attention of seniors as well as their loved ones and care providers.

17 SEO Myths
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Using a Website Redesign Checklist

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design:

Analyze your current website

If you’ve committed to investing in a complete website redesign, then you probably know what you want to improve. However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. For example, if you’re visitor conversion rate is lower than you would like, look at data such as bounce rates, page load times, CTA click-throughs and shopping car abandonment rates to pinpoint where your issues lie. Other metrics you’ll want to pay attention to include:

  • SEO rankings for important keywords
  • Total number of sales generated
  • Number of visitors
  • Number of unique visitors
  • Domain authority
  • Number of new lead form submissions.

Establish your goals

If you don’t know what you want your website to accomplish, then you won’t know what direction to take your website redesign in. Without goals, you won’t know what to focus on, nor will you know whether your website redesign is successful once it’s up and running. Make sure that when you set your goals, you can tie them to measurable results. For example, if increasing your brand authority is your main goal, then track metrics such as:

  • The number of unique visitors,
  • Time spent on page
  • Social signals (shares, likes and comments)

Determine what works

Just because your current website might have a few issues doesn’t mean that there aren’t elements that work really well. For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. More specifically, you’ll want to make sure that high ranking pages are kept in place. When auditing your site, take note of what you think is successful as well as what needs work.

Analyze your competitors

In addition to auditing your own website, you should audit the sites of your main competitors. Take note of everything you like and don’t like about their site. Your aim shouldn’t be to just copy what they do but to get an idea of what they are doing so that you can create a superior website experience.

Identify your UVP

Your unique value proposition (UVP) indicates exactly what your business does and what makes your services or products unique. A UVP helps you stand out from the competition. You need to know what your UVP is because it will inform all of the content that you create for your website.

Keep buyer personas in mind

Your website should appeal to your target audience. Your visitors need to be able to connect to your brand’s messaging, after all. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as:

  • Demographics
  • Past purchases
  • Online behavior
  • Motivations
  • Needs
  • Wants
  • Concerns
  • Personal histories
  • Income

Here are the reasons why buyer personas are so important to a business

Map your buyer’s journey

Every visitor that comes to your website is going to be at one of three stages of the buyer’s journey. The first stage is the awareness stage, in which the buyer is seeking information that helps to define their problems or needs. The second stage is the consideration stage in which the buyer defines their problem and is searching for solutions. The final stage is the decision stage, in which the buyer chooses a solution. Your website needs to cater to visitors at every stage of the buyer’s journey in order to attract their attention, keep their attention and, finally, to convert them.

Set benchmark metrics

The goals you set should be general yet measurable. For example, the goal to increase brand authority is a long-term goal that doesn’t end. Because of this, you should set benchmarks so that you can judge your site’s performance. For example, social signals are a good metric for measuring brand authority. You could set benchmarks for how many shares you want to average per blog post by a certain date. If your metrics meet this benchmark by this date, then you know that your redesign is working and you can set the goal posts even further. If you don’t meet this benchmark, then you may need to make more adjustments.

Optimize your site for SEO

Implementing a strong search engine optimization (SEO) strategy is vital to consistently attract new visitors. Google takes into account a variety of factors, including keywords, link juice and social signals. You’ll need to do keyword research to identify unique keywords relevant to each page. These keywords should be used naturally in your titles, headers, body content, anchor text, alt image tags, HTML tags, meta tags and title tags. External links are earned by promoting and linking to your website’s content via social media, submitting your website information to local directories and by writing guest blogs. Social signals are earned by getting visitors to engage with your content, such as by liking, sharing or commenting on it.

Optimize your site for mobile use 

Many people use their smartphones and tablets to browse the Internet. This means that your website will need to load and display properly no matter how small the screen size is. The easiest way to ensure that your site is mobile-friendly is by using a responsive design. You can check to see if your current site is mobile-friendly by using Google’s Mobile-Friendly Test. Just type in the address for each webpage and it will determine how mobile-friendly it is.

Find opportunities for conversion

Calls-to-action should be used on every page to encourage visitors to convert. Without calls-to-action, visitors won’t know what you want them to do. Not only should you use relevant CTAs on every page, you need to offer something of value to visitors in return for opting-in. Depending on your what your business offers, this could include downloadable eBooks and white papers, email newsletter subscriptions, product discounts, free trials, free consultations and more. Unique landing pages should be crafted for every call-to-action that focus on the visitor’s needs, your UVP and how what you’re offering can benefit them.

Implement a content strategy

Whatever your goals are for your website, their success will depend on your content strategy. You need to provide high-quality content that is relevant to your buyer persona’s needs and concerns and that is informative, helpful and unique. The best way to do this is through a website blog. Additionally, you’ll need to regularly publish new content to keep your audience engaged and to make sure that they return to your site. While writing good content is important, you’ll need to market it as well. An important part of your content strategy is establishing exactly when you publish your content (it should always be on the same day at the same time) and where and how you promote your new content.

Continually improve

Don’t assume that once you’re done with your website redesign that you’re finished. A good website design is one that is always being improved. You should track your metrics and make adjustments to your design whenever needed. If you meet your goals, you should establish new ones. Move your goal posts further so that your website can continue to grow and improve. Additionally, you should always be uploading new content to keep your website fresh, thereby maintaining or improving your search engine rankings.

Want more resources on how to redesign your website? Click here!

17 SEO Myths
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Website Redesign

Top 5 Critical Website Redesign Analytics Tools

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

The Benefits of Redesigning Your Website

Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. This is especially true if it seems like your website is performing just fine. The following are a few major reasons why you need to redesign your website:

1. Improve The User Experience

If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. As a result, visitors may not stay on your site for very long. A redesign can make your site more user-friendly and easy to navigate. As a result, it will keep visitors on your site longer and encourage them to come back.

2. Increase Web Traffic

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. A redesign can help improve your site’s ranking and make it more visible to potential visitors. The more visitors you get, the better a chance you have of generating more leads.

3. Enhance Branding

If your current website does not reflect your brand well, a redesign can help to better align your website with your brand. This is especially important if your business recently underwent rebranding. It’s critical that your website reflects your branding in terms of both the look (such as the logos, colors, and fonts) and the messaging. If it doesn’t, it can confuse visitors, thereby hurting your brand identity and your ability to convert leads.

Website Redesign Analytic Tools You Should Use

If it’s been a while since you built or redesigned your website, then you should do a comprehensive audit to determine if your site need work. The following are five analytic tools that can help guide your website redesign:

1. Google Analytics

Google Analytics is a free tool that provides a wealth of data about your website visitors. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. For example, you can use Google Analytics to see which pages on your site are the most popular and which ones have the highest bounce rate.

2. Crazy Egg

Crazy Egg is a heat mapping tool. It lets you see how users interact with your website. This includes where they click, how far they scroll, and where they abandon your site. This data can help you understand what users are looking for on your site and where they are getting stuck. It can also help you to determine what parts of your website you need to redesign to improve the user experience.

 

Website Redesign Process

Read About “The Website Redesign Process- Why Content Comes First?”

3. Screaming Frog

Screaming Frog is a tool that crawls websites and shows you how search engines see your website. It can help you identify technical SEO issues, such as broken links and duplicate content. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a tool that allows you to see how well your website is optimized for mobile devices. If your website isn’t mobile-friendly, then you’re losing potential visitors because your site isn’t loading properly on smaller screens. This data can be extremely helpful in understanding what needs to be fixed to make your site more mobile-friendly.

5. Semrush

Semrush is a tool that allows you to see how well your website is performing in search engines. This includes understanding your organic traffic, the keywords you’re ranking for, and your backlink profile. This data can be extremely helpful for identifying what you need to do to improve your visibility in search engines. You can also use Semrush to see which keywords you’re not ranking for that you should be, and which competitors are outranking you.

These are just a few of the many different analytic tools that you can use to assess your website’s performance. By taking the time to understand what’s working and what isn’t, you can improve your website’s design, functionality, and performance.

25 Website Must Haves

Website Redesign Tips

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Without one, your site is likely going to continue having some of the same problems it currently has. Redesigning your website without a plan is basically like doing temporary repairs and hoping that they will hold up.

Questions to ask when planning your website redesign

If you’re looking to figure out what you need to change, you’ll want to start by asking yourself key questions about your current website design. The following questions will help you understand where your current website’s issues lie and how your website can be improved.

What do you think needs work on your website?

If you’ve identified the need for a website redesign, then you should have some idea of what areas of your current website need work. However, you should still go through your entire site to see if you can pick up on anything that you think needs to be addressed. Pay attention to:

  • How long pages take to load
  • How easy it is to navigate
  • Whether your links are working
  • If visitors are engaging with your content
  • Whether your content is outdated
  • What kind of impression you have of the site’s look

What do visitors think about your website?

Your visitors often have a better perspective on how functional your site is to use than you do. In fact, some of the best website redesign tips you can get are from your visitors. Pay attention to some of the common questions that your visitors are asking concerning your website. You can also look at what your visitors are searching for most in your search bar. For example, if they are searching for your contact information, then your contact page may not be as easy to find as it should be.

Read More Articles: Why Your Website Redesign Would Benefit From An Inbound Marketing Strategy

What is your website’s main goal?

You should have one main goal, whether it’s generating sales, increasing brand authority, converting leads or spreading brand awareness. This goal will help guide you when it comes to making your website design choices and will give you something to benchmark your site’s results against.

What are your competitors’ websites like?

One way to get an idea of what works and what doesn’t is by taking a look at the competition. Spend some time going through one of your competitor’s websites. It’s often easier to judge another website objectively than it is to do so your own. You’re likely to notice that your more successful competitors have the more effective website designs. Take note of some of the things you like about their site as well, such as the layout, features or some of the pages they have that you might not.

How often do you update your website?

You should be updating your website regularly, even if it’s just to post weekly blog content. If you’re not, it could be because your current website is just too difficult to update. Fortunately, there are content management systems (CMS) available that makes it easy for anyone to update a website, whether they are technically proficient or not.

Looking for additional information on how to rebuild your website? Please click here!

30 Greatest Lead Generation Tips

Growth-Driven Web Design – Is It Right For Your Company?

Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only to repeat the process every few years to ensure your website maintains it’s quality. Sounds redundant, doesn’t it? In order to avoid most of the major obstacles that come with traditional web design renovations, I present you with an alternative choice: Growth-Driven Web Design.

What is Growth-Driven Web Design?

To explain Growth-Driven Web Design, we will simply look at its objective. Instead of undertaking the whole website design process at once, GDD’s aim is to launch and run your website in the shortest amount of time possible. Once the website is launched, any developments will be attended to as the website is running. The feedback gathered as the website is running can provide additional insight to your marketing team. Your marketing team then uses this live data to make informed marketing decisions in order to help you achieve your enterprise goals.

Read Our Article about: Growth Driven Web Design: A Website As Active As You

How does it work?

Properly implementing GDD into your design process depends on three important phases. These phases play a crucial role in running and maintaining your website:

Strategy

To come up with a brilliant strategy, you need to note the following: your client personas, assumptions, buyer’s process, wish lists, website audit information, etc. This information will help you decide what kind of content is most relevant to your clients and how well to maximize off of this content.

Launchpad

Once you have formulated a solid strategy, it’s time to launch your website. You will use a Launchpad website that includes all the information your customer needs about your company. Remember that the content you put on your Launchpad will determine the conversion rates your website will receive. The aesthetic and function of your Launchpad will attract the customers, while the information provided will give them a reason to stay.

Improvements

As I previously stated, once your Launchpad website is running successfully, you will make improvements as you go. This way, you get to provide tailor-made solutions for any issues that come up.

Should you use GDD?

Below are some instances in which GDD can be of assistance to you:

  • Your business has the capacity to increase incoming website traffic.
  • You need a large rate of conversion. This can be improved by maximizing relevant pages and usable interface,
  • You need to know more about your website visitors’ activities
  • You have an outdated website that still receives a considerable amount of traffic. GDD will help maximize these basic interactions.

Benefits of Growth-Driven Web Design

If your company chooses to use GDD, here are some of the benefits you stand to gain:

Uncomplicated updates

Since you are optimizing the basic content in your Launchpad website, you skip the repetitive process of frequently taking down and rebuilding your website. Instead, you can easily update and improve your website while it continues running.

Pocket friendly

Building a website the traditional way costs a pretty penny. The upfront costs on the GDD are lower as well as flexible over periods of time, depending on the demand.

Shorter timelines

It can take months or even years for a traditional website to be designed and launched. With the GDD, you can easily have your website up and running in a few weeks.

Tailor-made solutions

Since the GDD is designed for on-the-go use, your sales and marketing teams will be able to adjust their strategies accordingly. If problems arise, the solutions can be made accordingly.

30 Greatest Lead Generation Tips

website redesign process

20 Tips To Improve Your Website Redesign Process

Your website is your audience’s first impression of your business and what you have to offer. Today more than ever you only get one time to make a first impression. With so much competition out there and so many advancements in technology your website needs to keep up with the technology changes and deliver fresh new content. An essential part of attraction marketing is drawing in the target consumer.

Time to Redesign Website

The website redesign process may seem to be a daunting task however a redesign doesn’t mean you have to completely overhaul your site. A website redesign can just be changing graphics, rearranging page layouts, or other small design functions.

Before you start your website redesign process you need to come up a strategy first. Without a strategic plan your redesign could end up costing you more and contain elements that are not consistent what what you audience wants to see. Your website is your single most valuable piece of marketing so spending time strategically planning out the redesign is extremely important to the overall success of your sales. Begin your website redesign process with a thorough evaluation of your business KPIs as a whole and take them to the next level.

Read About Growth-Driven Web Design- Is It Right For Your Company?

20 Website Redesign Tips

1. Start with user testing to see what elements work for your users and which don’t.

2. Define the top three things you want to accomplish with your site.

3. Sketch out the new layout.

4. Go though the sales funnel of your site to see if it’s easy for a user to navigate.

5. Keep your conversion funnel as simple as possible.

6. Implement multiple lead capturing opportunities to grab your visitor’s email as much as possible.

7. Implement social media buttons prominently.

8. Have contact information be the easiest information to find on the site.

9. Select a color theme and typography that flows well together and maintain consistency on every page.

10. Keep call to actions limited to one to two per page.

11. Utilize motion in terms of layout and videos or image carousels.

12. Build a prototype of the new layout and have user testings performed before going live.

13. Think outside of the box by using disruptive imagery or bold colors.

14. Double check spelling and grammar- actually triple check.

15. Test all links and make sure they point people where they want them to go to.

16. Test site and mobile speed.

17. Make sure mobile site is user friendly and design elements maintain aspect ratios.

18. Optimize all of your pages for SEO and implement target keywords in page title, meta description, meta keywords, and page content.

19. Include some extra or fun pages. Users are expecting the standard contact, about us, and product/services pages. Make your website stand out with some fun or unique pages such as an FAQ page, a quiz page to match users to products/services, or industry pages that are directly relevant to users.

20. Incorporate testimonials.

  25 Website Must Haves For Driving Traffic, Leads & Sales

Why Your Website Redesign Would Benefit From An Inbound Marketing Strategy

A website redesign is the perfect time to integrate your inbound marketing strategy into the site’s very fabric. In fact, your entire website needs to be optimized and focused on furthering your inbound marketing efforts. It is an investment that will pay off in higher conversions and increased sales.

Is Your Current Website Giving You What You Need?

You are in business to make money. Your website exists to market your business. Its design needs to further your need to make money. If your current website design is not doing that, it isn’t giving you what you need.

Here are some things to expect from your website:

  • The design should remain up to date.
  • You should be able to measure ROI easily.
  • You should have updated metrics available at all time.
  • The website should totally support your marketing efforts.
  • The website should drive conversions and build your lead database.

If your current design isn’t giving you these benefits, it’s time to invest in a new design, one that will give you these benefits and many more.

20 Tips To Improve Your Website Redesign Process

Every aspect of your website redesign should feed into your inbound marketing strategy. The strategy and marketing funnel needs to be integrated into the site’s very fabric. To make this type of design work, you need a platform that is growth-driven and you need a web team that can make updates on a regular basis.

What are the Advantages of an Inbound Marketing Website?

Your business will benefit in many ways when your inbound marketing strategy becomes what drives your website design.

  1. The website will be the basis of your 24/7 marketing funnel. Your website is where you drive traffic to, host your content, convert visitors to leads, and gather marketing data. That is why your inbound marketing strategy must drive your website design.
  2. Your website will educate leads early in their buyer’s journey. Buyers these days do a lot of research before making purchases. You want your website to be a rich source of information so the buyer will continuously visit during their journey.
  3. You will see every increasing improvement in design and performance. Why wait for your next website redesign to update your website? It should happen at least once a month as you make changes to meet marketing goals and fix problems.
  4. You can prove ROI with incremental improvements. Website updates cannot just involve aesthetics. They must include and revolve around marketing changes. With each change, you can measure your ROI quite easily.
  5. Your website can help nurture leads. The more you educate a lead, the more likely that person is to make a purchase. Your website must offer clear pathways through the buyer’s journey to help him or her reach a decision point.

If you want to take your marketing to the next level, it is time to integrate your inbound marketing strategy with your website design. Once you have the basics in place, you will see steady improvements in your marketing efforts. And that makes it all worth it.

This article is on Data Captive as well.

Want more resources on how to redesign your website? Click here!

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

website redesign process

Growth Driven Web Design: A Website As Active As You

No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company. So why do so many websites stay idle as the company they represent continues to change? Growth driven web design is a new approach that many companies, large and small, are benefiting from. Regarding attraction marketing, a good website design will help to attract customers.

What Is Growth Driven Web Design

With traditional web design, it is typical for a website to remain unchanged for over a year. This could spell trouble if your website does not satisfy the needs of your visitors. If visitors find that your website does offer a solution to their needs, they will move on to your competitors website without a second thought. With growth-driven web design, you are able to adapt your website to better fit your visitor’s needs as you begin to understand them.

Read More About Discovering the Growth Driven Design Process

As customers come to visit your website, what would you like to know about them? Things like how long do they stay on my website, what are their favorite pages, and how many of them actually are interested in my product are probably some of the first things that come to mind, right? With traditional website design, these questions cannot be answered until the website is completed, but by then it’s too late. With this new style of website design, these questions are not only answered, but addressed. By seeing where potential customers are looking, small changes to the website can help lead them where you want them to go.

Why Growth Driven Design Works

So how does one decide which changes to make? Obviously, every website and every industry is going to be different. With growth-driven web design, you are able to determine which aspects within the website should be given the biggest priority based on the characteristics of your website’s visitors. For some, the best way to increase conversion rates will be focusing on the landing page. Others may notice that the blog should be given the highest priority because that’s where most of their online traffic is coming from. In either case, this new approach to web design focuses on making necessary changes to these pages to meet the marketing goals we’d like to see you achieve.

A website should be as active as the person who owns it. A good sales associate would never stick to a single sales approach for each of their clients. They understand that constantly changing and adapting leads to their desired outcome. So why not let your website behave in the same way you would? By constantly and consistently improving your website, you are taking steps to optimize your customers online experience. As more traffic flows into your website and more of those people find what they are looking for, your business will see a significant increase in sales and customer satisfaction. We know this because growth-driven web design gathers information from your website’s visitors and uses that data to drive the decisions that will make your website stand out.

What about you? Do you think your business can benefit from a growth-driven web design? What would you like to learn about your website’s visitors? To learn more, click the link below for more information.

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