The world is settling in the digital age, privacy and security are the growing concern to most of us. Businesses and individuals are questioning the web on the security of the websites we use to send sensitive information like bank details and credit card information. We have been using different methods of informing the users that the connection that they are using, is secure. One of the methods used was an icon that looks like a lock next to the website address. This is all about to change.
Google launched that HTTPS that would be used as a factor in ranking websites. HTTPS symbolizes HyperText Transfer Protocol. This communication protocol is a safer upgrade from the HTTP that we have been using over the last 30 years. This upgrade enables your websites to transfer information safely and faster. The HTTPS protocol was efficient but was limited in its security functions. It was vulnerable to hackers and interference from third party sites.
How it works
HTTPS Google is an upgraded version of the HTTP that we have gotten used to. Blanketed in protective layers of SSL. The SSL, standing for Secure Sockets Layer that encrypts information sent over the Internet. The function of the SSL serves the purpose of confirming that you are speaking with the right person. It also encrypts and decrypts information being carried out in between two points.
The most intriguing part of this Protocol is that anyone who is trying to intercept your messages will be unable to get the actual information that you send over. So whenever your website is protected, your information is as safe as can be.
What are the benefits for you?
You are not the only one unsure about registering your websites. Most of us are unaware of the benefits that are in store for our websites. Let us look at some of them:
- It offers you end-to-end encryption to secure private information.
- It increases trust and confidence in web related transactions
- It eliminates the need of browser warnings on insecure websites.
- It keeps your sensitive information from leaking to the wrong hands.
- HTTPS Google secures rankings for websites that register SSL certificates.
- It eliminates costs you incur by registering multiple sites under one SSL certificate
- It increases conversion rates for your website giving you better rankings.
Google HTTPS identification
Google is pushing for you to get your SSL certificates. The websites still under the HTTP protocol will be labeled as not secure. As opposed to remaining neutral or showing a lock, Google has adapted that strategy to be executed in stages. Eventually, Google will change the “circle i” to a red triangle for broken web links to notify the user of the danger. That is effective as of January 31st.
What does this mean for SEO?
A lot of websites are shy from switching to HTTPS because it will affect the SEO rankings attached to your business. This is not true. HTTPS Google is transparently assuring you of its safety. As a website owner you should take steps to ensure that your website traffic is not affected.
You need to communicate with the Google team that you are moving from HTTP to HTTPS. They will direct you on the steps you need to take. HTTPS Google has offered this tips to ensure you are covered.
- Get certificates according to your needs. Single, wild card or multi- domain certificate
- Use the same URLs contained in secure domains
- The bit key certificates you use should be around 2048 bits
- Use protocol related URLs in al domains
- Avoid blocking your HTTPS website from crawling through robots.txt.
- Ensure to avoid non-index Meta tags being issued.
- Use the https Google tips on Google Webmaster to figure your way around and track your migration to the last detail.
Migrating from HTTP to HTTPS will secure your website a place in this world that is constantly under pressure to develop and advance.
The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.