Ask any business, big or small, and they’ll tell you how important digital marketing is to their overall marketing strategy. When it comes to digital marketing strategies, most prioritize social media, SEO, and email marketing. While these strategies can be very effective, it’s critical that you don’t dismiss the importance of maintaining a digital marketing blog. For many businesses, their blog isn’t nearly as big of a priority as other digital marketing elements. However, a digital marketing blog has an enormous impact on the overall success of your digital marketing efforts. In fact, a successful blog can have a huge impact on how effective your SEO and social media strategies are.
Why Maintaining A Digital Marketing Blog Is So Important
The following are some of the reasons why you should maintain a blog on your website:
- Keep new content organized – Digital marketing requires regular content generation to be effective. A blog allows you to publish and organize all of your content in one place, making it easy for leads to find information that they’re looking for. Leads will also know where to go to find new content, keeping leads engaged.
- Educate and nurture your leads – A regularly updated blog allows you to continually educate new leads and to nurture them through the buyer’s journey. The more informed your leads are, the more prepared they will be to make a purchasing decision in the near future.
- Generate website traffic – Having a blog makes it easier to improve your website’s SEO. When you routinely publish relevant, highly optimized content on your blog, you’ll end up boosting web traffic. As a result, you’ll bring in more new potential leads.
- Build brand authority – A blog full of high-quality content will help position your brand as an authority within your industry. The more you build your authority, the more brand trust you’ll create. It will also help you build your audience on social media as followers will be more likely to share your blog content with others.
Tips For Maintaining A Successful Digital Marketing Blog
Now that you have a better understanding of why a blog is so vital to your overall digital marketing strategy, the following are a few tips to help you build and maintain a successful blog:
- Know who your audience is – If you don’t know who your target audience is, then you won’t be able to create and publish content that’s relevant. Two of the main goals of a content strategy are to build authority and attract new leads. Neither will occur without an understanding of who your audience is. Develop your buyer personas so that you know who your blog is for.
- Perform content research – Once you know who your audience is, you can figure out what kind of information they’re looking for. Do research on trending topics that are relevant to your audience. You should also look at the blogs of various competitors to see what type of content they’re publishing.
- Publish new blog content regularly – To maintain your audience, you need to publish new content on a regular basis. This means posting new content to your blog on the same days of the week, at the same times. Doing so ensures that your audience knows exactly when to visit your blog for new content, thereby helping keep your brand at the top of mind.
- Monitor the performance of your blog – Use analytics tools to track how your blog posts are doing. You can learn a lot about your blog content this way. For instance, what types of content get the most views, engagement, click-throughs, and conversions. This data is invaluable when it comes to adjusting your content strategy for success.
Keep Your Blog in the Front of Your Audiences Eyes
- Publish different types of content.– Make sure you vary the type of content you post so that you keep things fresh. In addition to written content, create and post infographics, SlideShares, and videos
- Keep your content interesting – It’s okay to post promotional content to your blog once in a while (such as a product announcement or a sale announcement), but it’s better to stick to educational content so that your blog doesn’t feel like a giant advertisement. However, this doesn’t mean your content should be purely informative. Your content should also be entertaining to keep your audience’s interest.
- Optimize your blog for SEO – Proper optimization through the use of high-quality internal and external links and relevant keywords will improve your chances of ranking. By ranking well, you’ll attract more traffic through Google and other search engines.
- Promote your blog – Don’t rely solely on SEO to attract an audience. Promote new blog content by posting links in your email newsletters and on social media. You can even use PPC ads to promote specific blog posts you want to showcase.
Building and maintaining a blog is essential to a successful digital marketing strategy. Be sure to use these eight tips to maintain a successful digital marketing blog on your website.
The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.