Your website is your audience’s first impression of your business and what you have to offer. Today more than ever you only get one time to make a first impression. With so much competition out there and so many advancements in technology your website needs to keep up with the technology changes and deliver fresh new content. An essential part of attraction marketing is drawing in the target consumer.
Time to Redesign
The website redesign process may seem to be a daunting task however a redesign doesn’t mean you have to completely overhaul your site. A website redesign can just be changing graphics, rearranging page layouts, or other small design functions.
Before you start your website redesign process you need to come up a strategy first. Without a strategic plan your redesign could end up costing you more and contain elements that are not consistent what what you audience wants to see. Your website is your single most valuable piece of marketing so spending time strategically planning out the redesign is extremely important to the overall success of your sales. Begin your website redesign process with a thorough evaluation of your business KPIs as a whole and take them to the next level.
20 Redesign Tips
1. Start with user testing to see what elements work for your users and which don’t.
2. Define the top three things you want to accomplish with your site.
3. Sketch out the new layout.
4. Go though the sales funnel of your site to see if it’s easy for a user to navigate.
5. Keep your conversion funnel as simple as possible.
6. Implement multiple lead capturing opportunities to grab your visitor’s email as much as possible.
7. Implement social media buttons prominently.
8. Have contact information be the easiest information to find on the site.
9. Select a color theme and typography that flows well together and maintain consistency on every page.
10. Keep call to actions limited to one to two per page.
11. Utilize motion in terms of layout and videos or image carousels.
12. Build a prototype of the new layout and have user testings performed before going live.
13. Think outside of the box by using disruptive imagery or bold colors.
14. Double check spelling and grammar- actually triple check.
15. Test all links and make sure they point people where they want them to go to.
16. Test site and mobile speed.
17. Make sure mobile site is user friendly and design elements maintain aspect ratios.
18. Optimize all of your pages for SEO and implement target keywords in page title, meta description, meta keywords, and page content.
19. Include some extra or fun pages. Users are expecting the standard contact, about us, and product/services pages. Make your website stand out with some fun or unique pages such as an FAQ page, a quiz page to match users to products/services, or industry pages that are directly relevant to users.
20. Incorporate testimonials.