Year after year, video marketing grows in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Additionally, according to a prediction by Zenith Media, the average person will spend around 100 minutes a….
Having a successful website is becoming increasingly important over the years. You could say it’s taken on even greater importance during COVID-19 when people have more time to spend online than ever before. As such, more and more companies are investing in their web design. If you don’t keep your website competitive, you could end….
Amazon’s Echo is a voice-controlled home device that uses Alexa technology. Such devices are providing marketers new and exciting platforms to improve brand marketing strategy by better connecting with their customers and fans. Companies are using the voice-enabled platform to offer more creative and frequently updated content to their users. Learn from these brands that….
Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure….
Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The….
Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video….
When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….
A popular and recent trend in video ads, particularly for many technical products, is the effective use of camera angle from a first person perspective
The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept….
Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content….
