Entries by Terry Becker

The Future of Email: What To Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The….

What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure….

4 Senior Living Video Marketing Ideas That Will Improve Engagement

When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….

Video Marketing Ideas: Using Storytelling In Social Media

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video….

Video Marketing Trends for 2018

Over the past few years, video has become essential to any successful content marketing strategy, which is why it’s important to pay attention to video marketing trends in 2018. The reasoning behind video’s importance? Video is easier for people to consume and to share than other types of content. Almost every device has HD video….

Five Great Examples to Improve Brand Marketing Strategy Using Amazon Alexa

Amazon’s Echo is a voice-controlled home device that uses Alexa technology. Such devices are providing marketers new and exciting platforms to improve brand marketing strategy by better connecting with their customers and fans. Companies are using the voice-enabled platform to offer more creative and frequently updated content to their users. Learn from these brands that….

Top Graphic Design Trends for 2018

With a substantial number of companies turning to the internet to market their businesses, it is harder to stand out from the crowd than ever before. However, knowing the graphic design trends that are most likely to occur in 2018 can put you ahead of the game. 1. Color Is Key The key aspect of all….