Entries by Terry Becker

What Are the Real Customer Benefits of AI?

Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it….

How To Outshine Your Competition with Effective Ecommerce Marketing

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an e-commerce marketing strategy. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies,….

Advertising Trends That Will Catch On In 2019

A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they….

The Future of Email: What To Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The….

What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure….

4 Senior Living Video Marketing Ideas That Will Improve Engagement

When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….