Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video….
When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….
A popular and recent trend in video ads, particularly for many technical products, is the effective use of camera angle from a first person perspective
The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept….
Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content….
When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all….
It doesn’t matter how big or small your company is, you need a website. If you don’t have a website, you’re without a doubt going to lose out on a lot of potential customers. This is because simply having a website is one of the most effective ways to generate awareness of your business. However,….
Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can….
It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop. Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important….
More and more people are using mobile devices, such as smartphones and tablets, to surf the web. At this point in time, more people are using their mobile devices to perform searches than they’re using computers. Roughly 60 percent of organic search engine visits occur on mobile devices in the U.S., according to Statista. This….
