Creating Advertising Strategies That Work
Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’.
Entries by Mark Beebe
5 Storytelling Techniques You Should Use For Your Marketing Efforts
There are many different storytelling techniques you can use to boost your marketing efforts. Here are five techniques that you should be sure to implement to boost your storytelling capabilities.
Stevens & Tate Marketing Receives W3 and Davey Awards for JULIE, Inc.’s 50th Anniversary Video
(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “Protecting The People In The Land Of Lincoln,” the 50th anniversary video created for its client JULIE, Inc. These prestigious awards recognize excellence in….
Digital Communication Tools to Help Build a Human Brand
While in the past the customer experience has been based around the product being offered, these days, you need to look at the big picture.
What is Brand Development and How Does It Work?
A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements. Those elements combine to create a brand identity that separates your business from your competitors. Brand development is the ongoing….
Three Videos Every B2B Website Should Have
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these….
Stevens & Tate Marketing Wins Coveted Award Of Excellence For JULIE’s Long-Form Corporate Image Video
Stevens & Tate Marketing won The Communicator Award of Excellence for their 50th-anniversary video for JULIE, Inc. The video, titled “Protecting The People In The Land Of Lincoln,” highlights Illinois landscapes and JULIE’s dedication to safe digging and utility protection, using drone footage, inspirational music, and a heartfelt narrative.
The Brand Identity Prism
Brand Identity is one type of identity to portrays the right image to its consumers. Logo, color palette, typography, and packaging are some of the visual components of the brand identity.
The Advantages of Using Visual Metaphors In Advertising
Using visual metaphors in your advertising allows you to showcase your brand’s creativity and personality. As a result, your ads will be more memorable, and your audience will be more engaged.
Visual Storytelling Techniques That Will Take You To The Next Level
Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
