Crafting a Compelling Brand for Senior Living Success
Senior living facilities need a captivating brand to stand out and succeed in today’s market.
Entries by Mark Beebe
Considering The Pros and Cons of Using Artificial Intelligence In Marketing
Businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels.
Digital Communication Tools to Help Build a Human Brand
While in the past the customer experience has been based around the product being offered, these days, you need to look at the big picture.
The Modern Logo Design Trends of 2024
In branding, a compelling logo is essential, serving as the face of your identity and setting you apart in a crowded market. Embrace modern design trends while maintaining brand values to ensure your logo remains impactful and relevant.
4 Tips For Creating a Successful Visual Identity
Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….
The Importance of Package Design – How it Affects Your Brand Story
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.
6 Reasons Why You Should Attend a Conference
Attending a conference can help to educate you about different aspects of your industry, and can also help you stay up to date on the latest trends.
Introducing the 4C Marketing Model and why you should follow it
When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place. For a more customer-oriented model, you may want to follow the 4C marketing model. The 4C marketing model was first proposed by….
The Power of Story Branding: What We Can Learn from Successful Brand Stories
In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.
Learning from the Best: 10 Examples of Great Website Design
Explore a collection of 10 exceptional website designs that excel in driving business growth through outstanding user experience and performance. From industry leaders like Dropbox, Freshbooks, and Airbnb, learn valuable insights and inspiration to enhance your own web design strategies. These remarkable examples demonstrate the power of effective design in capturing audience attention, fostering engagement, and achieving tangible results. Discover how these companies have leveraged their websites to create impactful online experiences that contribute to their business success.
