Creating video campaigns is one thing but creating a memorable one is a whole different beast. It takes patience and just one good idea to make a creative video campaign. Use your marketing tactics and creative mind to be the next big thing.
Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off.
As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….
Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. A….
It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means….
You shouldn’t discount the importance of inbound marketing and the benefits that it can offer.
One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. However, collecting all this data is….
Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
