user generated content

Sourcing User Generated Content

One source of content generation you may not have tapped into yet is user-generated content. Content marketing is a critical component of any successful marketing strategy. However, it can take a lot of resources to produce your own content on a regular basis. Even if you’ve managed to regularly generate high-quality content, you should look for other ways to create new content for variety’s sake, such as high quality user generated content.

What Is User-Generated Content?

User-generated content refers to content created by consumers and not brands. Such content includes videos, pictures, reviews, articles, and more. For instance, if a consumer takes a picture of themselves using your product and posts it on Instagram, that’s user-generated content. The following are just a few of the benefits of user-generated content:

  • Free publicity

Your audience is essentially promoting your brand on your behalf. As a result, user-generated content can help increase brand awareness.

  • Free content

Creating your own content requires a lot of resources. User-generated content requires none — your audience is creating the content for you. While you don’t own it, you can share it and reap the benefits of it.

  • Positive word of mouth

Customers trust other customers more than they trust brands. Positive user-generated content can, therefore, help to boost your brand reputation by creating trust.

How To Source Usable Generated-Content

Considering how beneficial this free content can be, you’ll want to do everything you can to encourage it. However, the biggest challenge lies in the lack of control you have over the content. You can’t control the message, format, or quality, after all. But there are a few ways that you can guide your audience to create the content that will benefit you most. The following are a few tips on how to source high-quality user-generated content:

  • Encourage 

Don’t just wait for your audience to create content relevant to your brand. You need to encourage it. For instance, hold a contest on social media in which users vote on the best submission. You can then give the winner a prize. There are many ways that you can encourage content generation.

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  • Provide clear guidelines

If you’re looking for a specific type of content, then you need to provide guidelines. For example, if you want user reviews, consider providing a basic review format. Such a format could list three broad questions that users can answer in order to generate a review.

  • Provide content creation tips

Your audience does not consist of professional content creators. As such, provide tips that they can use to create higher quality content. For instance, if you’re holding a video creation contest on YouTube or on Instagram, provide your users with a list of basic filming tips. Such tips can help cut down on the amount of poor quality content that you might receive.

  • Offer an example

If you’re looking for a specific type of content, then provide an example. When users see what you’re looking for, it will help them create the kind of content you want. For instance, if you’re hosting a picture taking contest, upload a few pictures of your own that would be considered exceptional examples. By providing an example, you also make sure that users understand your instructions more clearly.

  • Identify the channel

Make sure that your audience knows where to send it. The last thing you want is users posting their content on different platforms or sending it to you via different channels. If you’re promoting a contest, specify what platform they should post to or what hashtag they should use. Provide detailed instructions on how to submit content. By making it clear what channel you’re using, it will be easier for you to track and organize user-generated content.

  • Open a line of communication

Provide a channel through which your audience can contact you. This channel should be specifically for users who are creating content. You can do this by providing a specific support email address, a phone number, or a page they can DM on social media.

  • Monitor performance

Track how the content users create for your brand is performing. By doing so, you can identify what types are the most effective. You can then adjust your guidelines and instructions to encourage the creation of that type of content.

Enhance your Strategy Today

User-generated content can go a long way towards boosting brand trust. Not to mention that it’s a great way to expand your content marketing strategy. As such, make sure that you encourage the creation of high-quality user content. You can do this by providing your audience with general guidance and encouragement to drive effective user-generated content creation.

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Advantages of Public Relations 1

The Advantages of Using Public Relations in Your Marketing Strategy

As most know, when it comes to marketing strategy, public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. It can educate all possible consumers and sway them to your point of view. It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. With that in mind, here are a few valued benefits that come from using public relations in your marketing strategy.

Reputation & Credibility Advantages of Public Relations 2

Reputation and credibility are advantages of public relations, which help to shape the image of your company. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. They’re able to help maintain relationships with reporters and writers who routinely cover news about the company, product category, and industry. Your PR agency will have the right connections already in place, that way when your company has something newsworthy to share with the public.

PR also boosts an organization’s credibility, since they operate through numerous trusted intermediaries. If a third party news outlet or blog covers your product, it looks more credible to the reader. Consumers might have a tendency to overlook ads, but if your new product receives coverage on one of their favorite blogs or magazines, and is recommended to them, their perception of your business is going to be considerably different. A boost in credibility often translates into more sales. So PR helps get you in front of more people, and gain the trust of the consumers in the process.

Public relations are responsible for identifying and building relationships with influencers. This irreplaceable asset helps to shape the opinions in the marketplace, about a company and its products. Similarly, when an organization finds itself facing a crisis with their image, PR professionals play important roles in strategizing. This helps the organization respond in effective appropriate ways and minimizes the damage done to its public image.

Target Market

Target Marketing is another one of the advantages of public relations. With PR, you can market onto that target audience you are hoping to reach. A well-crafted and orchestrated public relations campaign targets the media and events that your target audience utilizes. The type of media your company is trying to consume will depend on the type of person you are going after.

A social media influencer campaign can be a great benefit of having a public relations team. Consumers use product review sites, community forums, and the views of friends and colleagues as part of their product research. As a result a PR campaign could utilize social media influencers to help build dialogue with your customers and create ambassadors for your brand.

Media sources can place the information where the consumers have a greater chance of seeing it. Which often results in consumers getting the required information they need. If you are an accountant hoping to generate some new clientele, placing an ad in a teen magazine likely won’t help. But an appealing article found in the middle of the finance publication will probably lead you right where you want to be. With a professional PR team can target the right people and outlets, you can grow your company.

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Opportunity

This leads to my next point, opportunity. A properly executed PR campaign, could lead to stories of your business in newspapers and magazines. TV, radio, podcasts, public appearances, and other opportunities are available through a public relations strategy. At the same time, these outlets will carry weight with your customers, and help your company grow in unimagined ways. It may not be immediate, because readers may discover articles months or even years after they’ve published. However, the long tail effect of PR can be quite invaluable for any business looking to expand.

Another, more obvious benefit of PR, is getting your products and services in front of more consumers, and thus gaining more customers. PR is a valuable marketing channel for supplementing your direct marketing or advertising efforts. If you receive ongoing coverage, your company will gain brand awareness. As a result, you will project brand authority all the while keeping it on the mind of potential consumers.

Although other marketing channels can certainly help you gain exposure and grow your business, if you aren’t looking at PR as a viable opportunity just yet, it may be time to start. Establishing your brand doesn’t have to take forever. By utilizing PR, you can improve your reputation, build your credibility, and gain more opportunity from the resources around you.

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6 Reasons Why You Should Attend a Conference

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t make the time to attend any of them. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held. It’s more likely that you’re afraid that they won’t be worth your time. As a business owner, time is precious. You don’t want to waste what time you have traveling to and from a conference that may have nothing new to offer. If this is your line of thinking, then you should strongly reconsider. The following are six significant reasons why you should attend a conference:

1. Find New Prospects

Building relationships with existing clients shouldn’t be your only goal. You’ll find that conferences are attended by many prospects as well. They may be looking to educate themselves about the industry before they even choose a manufacturer to work with. This allows them to make a more informed decision. As such, these conferences are a great opportunity to introduce yourself to potential prospects, thereby giving you a better chance at closing new customers.

2. Build Relationships With Existing Clients

There’s a very good chance that you’ll run into existing clients at one of these conferences. Clients often attend a conference in order to better educate themselves about the industry. Doing so gives them the confidence that they’re investing their money responsibly. They also use these conferences as a way to network. By showing up as well, you’ll be able to interact with existing clients and to build your relationships with them. Not only is it a great opportunity to re-engage, but they’ll also see that you’re taking the effort to improve your business. This, in turn, helps to build trust in your brand, which will improve your chances of turning them into brand evangelists.

Learn how you can further increase your brand awareness: How To Drive Brand Awareness

3. Meet Experts And Influencers

Networking with clients and potential clients is important, but those aren’t the only people worth meeting at these manufacturing conferences. You will also listen to and meet numerous experts and influencers within your field. Building relationships with these people can be incredibly beneficial as well. For example, experts can provide you with advice that can help you solve issues that your company is currently having. Influencers can be key in helping you find new customers or discovering new markets that your company could enter.

4. Learn New Approaches And Ideas

Attending conferences isn’t just about networking (although it’s an excellent opportunity to do so), it’s also about learning. Most conferences will schedule a list of speakers from throughout the industry. They will also hold numerous workshops that you can participate in. It’s a great way to better educate yourself about your industry and to learn about new approaches and ideas about the manufacturing process, your business strategy, or your marketing strategy, to name a few potential subjects. As a business owner, you should always be looking for ways that you can improve your company. Knowledge is power when it comes to not just surviving in the industry, but succeeding in it.

Staying up to date on all the latest trends within the manufacturing industry can be a real challenge in itself. Not only do you need to keep up to date with the latest technologies, tools, and strategies, but you need to figure out which are worth implementing. Conferences are a great way to learn about the latest trends. For example, new manufacturing technology may be presented at the conference that you can learn about. Additionally, going to a conference is a good way to learn about the trends that are actually worth following, thereby giving you a better idea as to whether they will benefit your company.

6. Speak About Your Own Business

Conferences give you the chance to speak publicly about your business. This can help to generate interest in what you’re doing, thereby building your brand name and reputation. However, it also provides you with practice pitching your company and its services. Refining this skill will come in handy whenever you’re speaking with prospects in the future.

These are six reasons why you should attend a conference. Attending a manufacturing conference can not only help to educate you about different aspects of the industry, but it can also help you stay up to date on the latest trends as well as to network with hundreds — if not thousands — of people within your industry that are worth knowing.

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Stevens & Tate Marketing Named as a Top Business Services Provider in Advertising and Marketing by Clutch

Here at Stevens & Tate Marketing, we strive to provide the best possible results to our clients. We’re all about making things happen, so we’re thrilled to be recognized as a leading business services provider in advertising and marketing, awarded by Clutch! We prioritize staying on top of the industry and helping our clients reach their goals, so we’re happy to see it result in this award. A special thank you to our clients for sharing details of our hard work and accomplishments in their reviews.

About Clutch

Located in Washington, D.C., Clutch focuses on cultivating ratings and reviews of B2B service providers. They work to provide accurate, verified information to businesses. We’re located on their Top Retail Ad Agencies & Marketing Companies list, emphasizing the strong services we provide to clients. With 5 reviews on our profile so far and a 5 -star rating, we’re happy to showcase our satisfied clients, like this one:

Stevens & Tate recognized as top business services provider

Other Recognition

On top of this honor, we also feature on The Manifest, one of Clutch’s sister-sites. Their platform focuses on gathering and verifying hard data, expert insights, and actionable advice for growing businesses. Furthermore, using Clutch’s other sister-site, people can read reviews on Visual Objects and see us on the Top Digital Marketing Agencies list for Chicago! This site serves as a visual catalogue for business’ looking for design partners to see past projects and portfolios.

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“This is an extraordinary endorsement for the work our team delivers every day,” Mark Beebe, partner and creative director, said. “I am very happy I have the opportunity to be surrounded by so many talented individuals to make Stevens & Tate such a powerhouse in the industry. Our team humbly thanks Clutch for such a prestigious award and we look forward to future endeavors with our clients.”

Thanks to Clutch’s recognition, we hope to continue fulfilling our clients’ needs and see our growth progress even further. We look forward to continuing to help people turn their ideas and visions into a reality, using our passion for creativity and willingness to make tailored work for our customers. We want to “make things happen” for your business, so visit our site and see all we have to offer.

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Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a free 50 paged guide on the Top 25 Website Must Haves for your company!  Our expertise and success in this area is why we can continue to be acknowledged for our digital marketing efforts by prestigious teams such as Design Rush.

Similar Article: Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

The Top Illinois Web Design Agencies List

Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies. DesignRush’s website design agency list is composed of the top companies in Illinois that have been proven to build a site’s infrastructure, user experience, and more. Furthermore, the list offers a comprehensive look into how well each agency can engage audiences and drive the business goals of their clients. As always, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. For these reasons, we are all the more proud to be included on their list with only the best agencies in the area.

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Choosing Stevens & Tate As Your Digital Marketing Agency

When working with a digital agency, you’ll want to choose one that you can trust and depend on. We don’t just see ourselves as a marketing service, and we do not believe in a one-size-fits-all solution. Instead, we focus on building long-term relationships with our clients. We emphasize the importance of clear, respectful communication and understand that every company has different needs. You can expect for us to go to great lengths to personalize your marketing strategy based on the specific needs of your business, while also staying up to date on all of the latest marketing trends and techniques. We offer a broad scope of Digital Marketing capabilities that will give you the power to control the digital experience of your business across all channels.

We are very honored to be named on DesignRush’s 2019 list of Top Web Design Agencies and can’t thank you, our clients, enough. Our reputation is the result of the successful collaboration with our clients, and we want to thank you for choosing to work with us to accomplish your digital marketing goals. 2019 has been incredibly kind to us so far, and we can’t wait to see what the rest of the year has in store!

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Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. With our team of 14 experts, we’ve successfully delivered consistent results to our clients through our focus on branding, web design, and content marketing.

Our strong digital marketing capabilities that include search engine optimization, email programming, video concept and promotion, and much more are just a few of the reasons why we can continue to be awarded by renowned marketplaces such as Design Rush. In fact, this isn’t Stevens & Tate’s first recognition from Design Rush, as we were also named a Top Integrated Marketing Company by their team of experts this year as well!

Similar Article: Stevens & Tate Named By Top Digital Agency As One of Year’s Best Agencies

The Top Digital Marketing Company List

Being named a top digital marketing company by Design Rush is no small feat. As a B2B Marketplace that aims to connect brands with agencies, Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies.

In order to make this list, agencies are required to demonstrate a proven ability to provide a strong return on investment for long-term business growth, as well as improve a client’s digital footprint. Moreover, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. With these points in mind, it’s no wonder why only the very best agencies are included on this list, which makes us all the more proud to receive this recognition.

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Committing to Excellence for 2019 and Beyond

We recognize that none of the recognition we have received recently, whether from Clutch, Top Digital, or Design Rush, would be possible without the powerful relationships we’ve built with our clients. As we’ve long said before, their success is our success. This is why we will always commit to maintaining a high standard of excellence to ensure we provide the best quality service possible. We owe a huge “thank you!” to these clients, as well as our hardworking team for continuing to make Stevens & Tate Marketing the strong force it is. Cheers to a great 2019 so far and an even brighter future ahead!

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Stevens & Tate Named By Top Digital Agency As One Of Year’s Best Agencies

We had a fantastic year in 2018 and we’re off to a great start this year, especially since receiving increased recognition for our success as a digital agency. In fact, we are incredibly proud to announce that we’ve been chosen by Top Digital Agency for their 2018’s Excellence in Branding, Agency of the Year list!

About Top Digital Agency

Top Digital Agency is an online platform that’s dedicated to connecting companies from around the world with top quality digital marketing agencies. With their help, the search between companies and marketing agencies to find one another is made easy, in addition to forming successful partnerships worldwide. Every year, Top Digital Agency releases a list of digital agencies who have not only excelled on their platform and shown exceptional capabilities, but have also proven to be on the cutting edge of their industries and markets. We are honored to earn their recognition and will continue to strive towards being the best digital agency that we can be, with the goal of making their list again in 2020!

Choosing Stevens & Tate As Your Digital Marketing Agency

When working with a digital agency, you’ll want to choose one that you can trust and depend on. We don’t just see ourselves as a marketing service, and we do not believe in a one-size-fits-all solution. Instead, we focus on building long-term relationships with our clients. We emphasize the importance of clear, respectful communication and understand that every company has different needs. You can expect for us to go to great lengths to tailor your marketing strategy based on the specific needs of your business, while also staying up to date on all of the latest marketing trends and techniques.

It’s our dedication to working closely with every one of our clients that has earned us such a positive reputation throughout the industry, and it’s why we earn recognition from such highly-regarded sources like Top Digital Agency. In fact, that’s not the only recognition we’ve earned this year. We also earned a third award from Clutch, a platform that collects feedback and reviews directly from clients.

We are very excited to be named on Top Digital Agency’s annual list of agencies for the year and can’t thank you, our clients, enough. Our reputation is the result of the successful collaboration with our clients, and we want to thank you for taking the time to leave feedback about our services. 2019 has been incredibly kind to us so far, and we can’t wait to see what the rest of the year has in store for us and our clients!

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