It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every opportunity you can to increase your brand’s visibility. One way to do this is through public speaking.
The Benefits of Public Speaking
The following are some of the benefits of public speaking:
Showcase your brand
Public speaking is one of the best ways to introduce audiences to your brand. This is because they are there to listen to you. They are giving you their time, which means you don’t have to put nearly as much effort into earning it (like you would if trying to market to them online). When you have an audience’s undivided attention, you’ll have a better opportunity to showcase your brand.
Establish your brand’s authority
You can showcase your knowledge about your industry when speaking to people in person. If it’s obvious you know what you’re talking about, then that authority will translate to your brand. The stronger your brand authority is, the more people will trust your brand.
Engage with your audience on a personal level
Speaking to people in person will allow you to interact with them on a much more personal level. Talking to a human has that effect. Your audience will be more likely to relate and engage with you on an emotional level.
Increase your brand exposure
The more people you speak to in person, the more you are able to increase brand awareness. This is because your in-person audience are more likely to act as brand ambassadors. Not to mention that a successful speaking engagement can lead to invitations to future speaking engagements.
4 Tips to Improve Public Speaking
The following are a few tips that can help you get the most out of your public speaking engagements:
1. Establish credibility
Begin by providing your audience with some information about your background and how it relates to your industry. This helps establish your credibility so your audience knows they can trust what you’re saying.
2. Use storytelling
The easiest way to connect with an audience is to use storytelling. Don’t just spout facts–tell the story about who you are, what made you start your company, and what you’re trying to achieve.
3. Use visual aids
People are visual no matter what the context is. This means that they are going to get tired of looking at you and listening if you go on for too long. You can keep your audience engaged for much longer if you use visual aids when you speak.
Not rehearsing is like publishing the first draft of an article without rewriting or proofreading it. Rehearse what you’re going to say so that you’re familiar with the words and the timing. You don’t want to find out that you don’t have enough time to finish what you wanted to say or that you don’t have enough to say when you’re in the midst of a speaking engagement.
The benefits of public speaking can’t be overstated. Engaging in public speaking, whether it’s by speaking at conferences, trade shows, local business meetings, or any other type of business-oriented speaking event, helps to increase brand visibility while also providing your brand with a voice and personality that your audience can relate to and connect with.
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.