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78 search results for: storytelling


Visual Storytelling Trends That Will Shape The Future For Marketers

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Thanks….


5 storytelling triggers that spur your readers to take action

Jennifer Spencer | Marketing Land | January 31, 2017 Every day, countless numbers of potential customers are walking away from buying, clicking, opting in and so on because the content creator wasted an attempt to win over their minds. When you miss an opportunity to capture someone’s mind with your content, chances are, turning that….


Brand Storytelling: Turning Your House Into A Home

What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home. Don’t feel lonely.  There are plenty of companies doing the same thing.  And they all have lessons to share. Take Xerox for instance. At one time, having a  Xerox machine….


5 Tools For Oral Business Storytelling

Oral stories told in a business context, make up a unique category within the whole storytelling genre. They fall somewhere between the extremes of your basic TV news story and stories delivered by performance artists. Stories told in business settings are necessarily short, conversational, and only work if they make a relevant point. Nevertheless, business….


Business Storytelling Tip: “Burn The First Reel”

In the 30’s and 40’s, Frank Capra was one of this country’s most famous screenwriter/directors. In his memoir, The Name Above The Title, he recounts how he saved his award-winning movie, Lost Horizons, from dying a premature death. “I ran up to the cutting rooms, took those blasted first two reels in my hot little….