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Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding. Learning how to tell your brand story begins with understanding the role of characters. At the heart of the story lays the characters. It is through your characters that….
When considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….
A critical key in modern marketing is storytelling. For your story to be effective, however, it needs to convey a meaningful message to your audience. Read more on how to tell a better business story.
Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals,….
The way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples….
Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….
When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….
Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a….
