When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….
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Storytelling has been a part of human interaction for millennia. From the ancient time when families gathered around a fire for protection from predators, to the modern gathering of children around a preschool teacher, stories are a way for people to convey ideas and share experiences. The power of the story also works for building….
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….
Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example. Although initially dismissed by most as another social media platform for teens, more businesses are taking notice. This is….
The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept….
During these trying times, we are seeing free and discounted digital marketing tools, being used to support sales and service professionals. This generosity has helped keep marketing teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers. While this list may not be comprehensive, here….
Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content….
Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services. It’s also about providing value to your customers in other ways. Trying to convince a customer why they should….
When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all….
At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. You can engage directly with them and learn more about what their wants and needs are. However, social….