The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet….
If you are not happy with the results below please do another search
78 search results for: storytelling
When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. You could spend tens of thousands of dollars on a 30-second video jam-packed with visual effects, hilarious dialogue, and well-known actors, and it still might not go viral; yet, some random person might upload a….
When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all. The following are five innovative marketing….
It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….
In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….
Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get….
As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….
Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet. This, however, won’t stop a smart marketer from taking a note or few from the best. Whether it’s a clever….
Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform, you will find it much easier to find and target niche….