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Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home. Don’t feel lonely. There are plenty of companies doing the same thing. And they all have lessons to share. Take Xerox for instance. At one time, having a Xerox machine….
Oral stories told in a business context, make up a unique category within the whole storytelling genre. They fall somewhere between the extremes of your basic TV news story and stories delivered by performance artists. Stories told in business settings are necessarily short, conversational, and only work if they make a relevant point. Nevertheless, business….
In the 30’s and 40’s, Frank Capra was one of this country’s most famous screenwriter/directors. In his memoir, The Name Above The Title, he recounts how he saved his award-winning movie, Lost Horizons, from dying a premature death. “I ran up to the cutting rooms, took those blasted first two reels in my hot little….
People often think of business storytelling and storybranding as the same thing. Both can be found in the same story toolbox, but they are as different as a flat blade and a Phillips screwdriver. Both storytelling and storybranding are part of attraction marketing. Storytelling is the more commonly used tool. You may not be aware….
The four main brand components that you will need to address when building your brand are brand identity, brand image, brand culture, and brand personality.
Most brands post on social media—but few see real results. A strategic approach turns engagement into measurable business growth.
Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example. Although initially dismissed by most as another social media platform for teens, more businesses are taking notice. This is….
Customer experience (CX) is no longer optional—it’s the foundation of modern marketing. Today’s consumers expect seamless, personalized interactions at every touchpoint, and brands that deliver them earn stronger loyalty and long-term growth. By focusing on the entire customer journey rather than just messaging, businesses can stand out, increase retention, and turn satisfied customers into powerful advocates.
User-generated content (UGC) helps brands build trust through authentic customer experiences like reviews, photos, and testimonials. Instead of relying solely on traditional advertising, businesses can use real customer voices to boost credibility, increase engagement, and drive conversions across every stage of the buyer journey.
