If you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
Jim Signorelli is the Brand Development Director at Stevens & Tate Marketing where he utilizes his 30+ of experience in building brands through proven storytelling techniques. Jim is the award-winning author of StoryBranding 2.0: Creating Standout Brands Through the Power of Story.