How To Strike A Perfect Balance When Writing For Search & Writing For Brand

Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order to engage those visitors, after all. Finding that perfect balance between writing for your brand and writing for SEO is no easy task. The following are a few tips on how to maintain that perfect balance:

1. Do Your Keyword Research

If you do the proper amount of keyword research, then you shouldn’t have to worry about trying to include the keywords you’ve chosen into the content you’ve written. If the keywords you chose were relevant to the content you wrote and vice versa, then odds are those keywords will be naturally used as you are writing your content and you won’t have to worry about going back and adding in keywords in potentially unnatural or repetitive ways that could lower the quality of your content.

2. Using Keywords In Your Headers

You don’t need to add keywords to each header you use. Your headers don’t just tell readers what the following content is going to be about–they also need to help incite reader interest. A lot of the time, adding keywords to your headers can make the header seem bland. Use keywords in your headers when the following paragraph is the meat and potatoes of your content. When it comes to the concluding header, worry more about creating a header that leaves a lasting impact than about finding a way to include your keyword.

Are Keywords Still Required To Increase SEO Rankings? Click here to find out.

3. Know Where To Use Keywords

While you should use your keywords in the body of your content in a natural way, you should also make sure to include it in your title, meta title, meta description, and image alt text. This will make your content more easily identifiable for Google without potentially affecting the quality of your actual content.

4. Use Relevant Backlinks

Keywords aren’t the only way to write for search. Add relevant backlinks throughout your content. However, if the links don’t add value to the experience of your readers, then don’t add them–you’ll just frustrate your readers and clutter up your content with anchor text.

5. Don’t Overdo It

First of all, keyword stuffing is going to be penalized by Google, which is why you should try to keep your keyword density below two percent. Secondly, you should read through your content to get a feel for how it sounds. If any of your keywords sound out of place, then they’re affecting the quality of what you’ve written. Additionally, if it feels like the keyword is being repeated too often within a short span of space, it’s probably dragging the quality down.

The content you write serves many purposes as far as your inbound marketing strategy goes. It can help increase your search rankings, thereby boosting organic traffic and bringing in more potential leads. It can also help your readers to engage with your brand. However, this requires you to both write with your audience in mind as well as with SEO in mind. These are just a few tips that will help you maintain that perfect balance between writing for your brand and writing for search.

Still want to increase your SEO? Here’s how to do so using Google trends.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND
LeadingAge Illinois

Stevens & Tate to Speak at LeadingAge Illinois Private Duty Symposium in September

NEWS

For more information, contact:

Debbie Szwast, 630-627-5200

dszwast@stevens-tate.com

 

LOMBARD, IL., July 25,  2018 – Stevens & Tate Marketing has been selected for the first time to present at the 5thannual LeadingAge Illinois Private Duty Symposium. Internet Director Nicole Wagner will be presenting her insights on online marketing techniques. The symposium is being held on September 12thin Tinley Park, IL.

LeadingAge Illinois is one of the largest and most respected associations of providers serving Illinois older adults, and is the state chapter of the significant national organization. LeadingAge Illinois serves more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. Wagner will be presenting her ideas and insights on Wednesday, September 12th, from 12:15 p.m. – 2:25 p.m., with a session titled “Attract, Convert, Close, & Delight Your Prospects with Inbound Marketing.”

Wagner will explain how social media encourages people to share and compare their experiences. She will explain how to draw potential residents to your website and convert them into qualified sales leads. This session will use a combination of presentation slides, hands-on worksheets, case studies, and a Q&A discussion in order to address using content to strengthen your brand in the eyes of your prospects and to describe how to nurture your prospect through the buyers’ journey.

The Private Duty Symposium is the result of a partnership between Home Care Association of America, Illinois HomeCare & Hospice Council, and LeadingAge Illinois. In its 5thyear, the Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.

Stevens & Tate Marketing (https://www.stevens-tate.com)is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing, as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

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SUMMARY: Nicole Wagner of Stevens & Tate Marketing will be presenting at the LeadingAge Illinois Private Duty Symposium in Tinley Park, IL on September 12th.

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Kovler Website Home Page

Stevens & Tate Revamps Healthcare Website For The University Of Chicago Medicine Kovler Diabetes Center

For information, contact:
Debbie Szwast
dszwast@stevens-tate.com

Lombard, Ill.—Stevens & Tate Marketing has launched a new and improved healthcare website for The University Of Chicago Medicine Kovler Diabetes Center.

The website refresh was implemented to modernize the site to accommodate today’s audiences with a responsive design that renders well on mobile devices. At the same time, the look of the new site needed to better reflect the overall University of Chicago Medicine brand while maintaining its own identity.

“The mission of the University of Chicago Medicine Kovler Diabetes Center is to help alleviate fear and confusion through education, clinical care, community connections, and research,” said Rachel Barter, the organization’s communications and events specialist. “Our website needed to convey those four pillars in an informative and user-friendly manner.”

Stevens & Tate has a history of working with the University of Chicago Medicine Kovler Diabetes Center. The web team had previously created a website and online tools for the organization, including an exclusive app that patients and their families could use to learn more about diabetes. They also developed a comprehensive campaign that pushed the message out via email, social media and printed materials. The team also promoted the Kovler Diabetes Center’s annual Monogenic Diabetes Conference through a separate app, direct mail and marketing efforts. Because of its familiarity with the brand, Stevens & Tate was able to translate it into a strong web presence.

“Certain functions are crucial for healthcare and non-profit marketing, such as the drive for donations,” said Dan Gartlan, Stevens & Tate president. “It has to be easy for someone to donate directly from their phone.”

On the University of Chicago Medicine Kovler Diabetes Center’s website, a call to action for giving as well as the ability to request an appointment engage both donors and potential patients. The site also incorporated the My Chart function to allow patients to access their electronic health records. Plus, a sign up form makes it convenient to receive more information, regardless of if a patient or professional.

“The challenge of an educational healthcare website such as this is that it needs to resonate with multiple audiences: patients and potential patients, their family members, medical professionals, donors, researchers, and anyone looking for more information on the topic of diabetes,” said Gartlan.

The Kovler Diabetes Center website provides a great detail of statistical data, research, news, and events in a clear and concise manner. The home page guides the viewer to pertinent information both through vivid photography and search engine friendly copy points.

Furthermore, touch points are interspersed throughout the page to make it simple for readers to take the next step in their journey—whether looking for research findings, statistics, programs, clinical care, events, or to connect with the Kovler Diabetes Center brand.

A new feature on the healthcare website is social sharing, which allows readers to forward content and create more brand awareness.

“The new website achieves all of our goals,” said Barter. “Thanks to the expertise of Stevens & Tate’s design and development team, the entire project was done quickly—coming in on time and on budget.”

Working on the refresh of the University of Chicago Medicine Kovler Diabetes Center website was a natural fit for Stevens & Tate, which has been in the online space since 1995. In addition to website design, the agency offers award-winning, on-strategy creative; integrated message and brand development; Internet and digital advertising; and cost-effective media planning and execution.

Stevens & Tate creates focused, targeted solutions for clients in the hospitality and travel/tourism industries, food/grocery, real estate, senior living, retail, healthcare, business-to-business, and non-profit sectors, as well.

To learn more about Stevens & Tate’s capabilities and view the firm’s work, visit www.stevens-tate.com or call (630) 627-5200.

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SUMMARY: Chicago advertising agency Stevens & Tate Marketing has launched a new website for the University of Chicago Medicine Kovler Diabetes Center.

chicago top agency

Stevens & Tate Earns Recognition on Clutch

NEWS

For more information, contact:

Debbie Szwast, 630-627-5200

dszwast@stevens-tate.com

 

LOMBARD, IL., June 27, 2018 – We’ve all seen the same old ads while sitting on the couch and staring at the electronic box in our living room. Scrolling down a website after a lazy Google search, we find banners and buttons with ads and endorsements. They speckle our lives, even while driving down the highway, billboards bust into our sights. But they are always a nuisance, only sometimes with the redeeming feature of faint-hearted comedy.

Why are these advertisements and commercials such blemishes? After all, they could be art, beauty, or drama. The reason is that companies go to advertising and branding agencies to create those ads, but most of the agencies do not take people into consideration. At Stevens & Tate, we are driven by understanding people and keeping up with constant innovation. As a result, our advertising and branding strategy has found deep-rooted success with our clients and, importantly, their customers. We “Make Things Happen” for our client partners.

Of course, we know what we do here at Steven & Tate, but when the ratings and review site, Clutch, wanted to find out how we work, they went to our clients. Based in Washington, D.C., the B2B analyst site compiles objective quantitative data, acquires in-depth customer reviews through an interview process, and examines numerous case studies to allow for greater transparency and efficiency in the workplace. Well-respected and well-sourced, Clutch is an excellent tool for B2B companies.

Based on this analysis, Stevens & Tate was fortunate enough to have been ranked as one of the top advertising agencies in Chicago! Our clients provided honest and celebratory feedback to Clutch. A huge thank you goes out to our partner clients who have helped make our work possible.

Felichia Fields, Assistant Director of St. Catherine’s Village explained her experience working with Stevens & Tate. “Their investment in us as a nonprofit is most impressive. They took the time to secret shop our competitors and see what they had to say about St. Catherine’s. It was great to have that outsider’s perspective. That passion is hard to find outside of an organization’s direct employees, and wouldn’t likely be displayed by other vendors. We never had a contract that specified a certain number of years that we’d work with them. The partnership has worked so well for us that we want it to continue.”

Tom Marcucci, VP of Marketing at Gonnella Baking Co, shared a similar experience. “They understand our company and they understand our brand. They’re very responsive. If I give them a task, they hit the mark and don’t misunderstand. We just understand each other and there’s no confusion.”

For some time now, we at Stevens and & Tate have differentiated ourselves by building trust with meaningful storytelling. Ours is a long-term approach, not a throwaway. We love getting to know our diverse range of clients. Through the process of connecting with clients, we have been able to establish mutually beneficial relationships that guide our strategic vision. With the help of Clutch, and their sister site, The Manifest, (where we are also featured among top digital marketing agencies in Chicago), new client reviews will continue to help tell our story of perfecting the product we produce for our clients!

Stevens & Tate Marketing is a full-service advertising agency offering on-strategy creative, integrated message development, and cost-effective media planning and execution. The team creates targeted solutions for clients within the food/grocery, retail, homebuilding/real estate, travel/tourism, business-to-business, healthcare, and senior living industries. To learn more about how Stevens & Tate Marketing can help Make Things Happen TM for your business, call (630) 627-5200.

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SUMMARY: Stevens & Tate has been ranked as one of the top advertising agencies in Chicago. Clutch, an analyst B2B site, has awarded them with this based on their experience, success, and the kind words of their clients.

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story branding

Stevens & Tate President to Speak at IHCA/INCAL Conference in Indianapolis in August 2018

NEWS
For more information, contact:
Debbie Szwast, 630-627-5200
dszwast@stevens-tate.com

LOMBARD, IL., July 10, 2018 – As long-time educators in senior living marketing, Stevens & Tate Marketing has, for the first time, been selected to present at the annual IHCA/INCAL Convention & Expo. President Dan Gartlan will be presenting his knowledge on story branding to attendees at the Convention, being held July 31 – August 2, 2018 in Indianapolis, IN.

The Indiana Health Care Association (IHCA) advocates providing non-for-profit and properly skilled nurses in facilities where they care for Indiana’s geriatric and developmentally disabled citizens. The purpose of this event is to provide a collaborative environment for professionals in the long-term care and assisted living industry. Gartlan will be adding to the speaker expertise on Thursday, August 2, from 11:00 a.m. – 12:15 p.m., with a session titled “Build a Standout Brand Through the Power of Story.”

Gartlan will speak on the importance of Story Branding and how this tactic can help build a following for any brand regardless of size or structure. His extensive knowledge on the subject is the culmination of many years of working with several clients in the senior care industry. Gartlan comments by saying, “Moving beyond listing features and benefit claims, to truly developing a unique voice that connects with perspective residents on a personal level is critical to telling your brand story, and attracting prospects. Stories that communicate why your organization exists and what you are passionate about will resonate with seniors and attract them to you.”

The Indiana Health Care Association (IHCA) was founded in 1958 and is a founding member of the profession’s national organization, the American Health Care Association. The Indiana Center for Assisted Living (INCAL) is the assisted living unit that works with the IHCA and began in 1998. INCAL’s priority is to provide services for assisted living and educate members on independent living, assisted living, and skilled nursing.

Stevens & Tate Marketing (https://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

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SUMMARY: Dan Gartlan of Stevens & Tate Marketing will be presenting at the IHCA/INCAL Convention that is being held in Indianapolis, IN from July 31-August 2 2018.
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social media strategies

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois 2018

LOMBARD, IL., February 26, 2018 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2018 Annual Meeting & Exposition, being held from April 17-19, 2018, at the Schaumburg Convention Center in Schaumburg, Illinois.

Thousands of LeadingAge Illinois members and affiliates are expected to attend this year’s “Recharge!” event, which is the most anticipated conference for senior living providers and professionals in Illinois. Gartlan will be speaking on Tuesday, April 17th, from 2:45 – 3:45 pm, with a session titled “Harnessing the Power of StoryBranding: Creating an Authentic Message.” Wagner will be speaking the following day on Wednesday, April 18th, from 8:00 – 9:30 am, with a session titled “Attract, Convert, Close, and Delight Your Prospects with Inbound Marketing”. Over the last few years, the pair’s custom-tailored Attraction Marketing presentations have been highly regarded by numerous LeadingAge chapters around the county, with a program that provides actionable insight that senior living and aging care professionals can use to enhance their organization’s success.

Attraction Marketing is the process of making your company and its products, services, and culture more attractive to prospects by driving specific marketing initiatives. Both presentations will cover strategies key to this process. Specifically, Gartlan’s presentation will discuss the power of brand storytelling to attract prospects while Wagner will explain how to create quality content to appeal to the right audience.

“Telling your brand story in a unique, human way is an important component of attracting prospects,” says Gartlan. “Today, marketers must do all they can to get more out of their marketing spend. Virtually any senior living/aging care organization can benefit with positive increases in overall brand awareness, increased interest, and lead generation.”

Wagner adds to this by saying, “Through Inbound Marketing we are able to take our marketing tactics and optimize them towards a single effort focused on real data and quantitative performance as the measure of success.”

LeadingAge Illinois is one of the largest and most respected associations of professionals serving Illinois older adults—with more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. LeadingAge Illinois is the state affiliate of LeadingAge and Argentum (previously the Assisted Living Federation of America (ALFA)) association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities of aging.

Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Learn more about Stevens & Tate’s speaking experience.

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SUMMARY: Dan Gartlan and Nicole Wagner of Stevens & Tate Marketing will be presenting a redefined Attraction Marketing program to senior living/aging care industry professionals at the LeadingAge Illinois 2018 Annual Meeting & Exposition on April 17 and 18, 2018. This represents multiple showings for the group in the national LeadingAge association sector.

 

truly supplements brand launch

Stevens & Tate Marketing Awarded For Brand Creation and Launch

Stevens & Tate Marketing awarded with three ‘American Package Design Awards’ from GD USA for brand development of their St. Catherine’s Village campaign and for Truly Supplements’ package design, brand creation and launch.

Stevens & Tate Marketing continues to make an impact in the health and wellness space with award-winning graphic design for two businesses. The Lombard, Illinois, agency was just recognized with three 2017 “Health and Wellness Design Awards” from Graphic Design USA for its St. Catherine’s Village branding campaign and for Truly Supplements’ package design, brand creation and launch.

According to the agency, branding and package design both have a significant impact on a consumer’s purchasing decision, and GD USA recognizes this. The annual awards celebrate innovation and excellence — not only in graphic appeal but also in a brand’s ability to create an emotional link with a shopper. For GoldenTree Brands, which owns the probiotic line Truly Supplements, enhancing the shopping experience is an essential part of brand development. Stevens & Tate has helped the company meet changing consumer demands in each channel by launching the Truly brand from scratch.

The brand design was executed to appeal to an upscale audience through sleek packaging and a thought-out strategy. Mark Beebe, partner and creative director at Stevens & Tate Marketing, said, “We really wanted to underline the organic and natural aspects of this product, which is why we went with the tea leaf logo design and vibrant colors. It is simple yet sophisticated.”

Knowing that health and wellness is becoming an increasingly dominant trend in today’s consumer market, the art department created something that would appeal to a conscientious female buyer. Lee Golden, CEO of GoldenTree Brands, acknowledged this by saying, “Stevens & Tate is an innovative marketing company with vast industry knowledge. They are very up-to-date with consumer trends and the design team has a wonderful flare for out-of-the-box thinking.”

Versatility is Stevens & Tate Marketing’s strong suit — designing with the consumer in mind has always been a main objective for the agency regardless of the client or market. When creating the award-winning campaign for St. Catherine’s Village, the team again utilized their strategic talent to construct key insights about the senior living community. In everything from the website to collateral pieces, engaging photography depicts seniors in action and “really living” in their environment, sending a message of non-exclusivity.

“The new responsive design puts finding information conveniently into the hands of users wherever they are,” said Beebe. “Beyond being mobile and search friendly, the website also focuses on lead generation, offering numerous conversion points throughout to engage readers — whether they are active seniors or their adult children.”

In addition to highlighting the friendly and comfortable atmosphere at St. Catherine’s Village through artwork, the choice wording of the campaign and it’s warm color scheme emphasize that the all-inclusive, continuing care retirement community is luxurious yet still attainable.

These three winning entries are among 66 awards and recognitions Stevens & Tate Marketing has earned since its inception in 1995.

“We’ve never entered this competition before and weren’t expecting to win – however, we took home the title for all three categories we submitted entries for,” said Beebe. “We are honored to be recognized for our ability to produce impactful work that influences the consumer’s behavior – not only by the design community, but also with the success of our clients. This continued response is the ultimate reward.”

To learn more about Stevens & Tate Marketing’s award-winning brand development and package design, view the agency’s online portfolio at www.Stevens-Tate.com/work. For more information on the GD USA Health and Wellness Design Awards or other work, call Mark Beebe at (630) 627-5200.

Stevens & Tate Marketing is a full-service advertising agency offering on-strategy creative, integrated message development and cost-effective media planning and execution. The team creates targeted solutions for clients within the food/grocery, retail, homebuilding/real estate, travel/tourism, business-to-business, health care and senior living industries. To learn more about how Stevens & Tate Marketing can help Make Things HappenTM for your business, call (630) 627-5200.

Stevens & Tate Will Be Speaking At AHCA/NCAL 2017 On Inbound Digital Marketing

Nicole Wagner will be speaking to the attendees of AHCA/NCAL Convention & Expo, set to take place October 15-18, 2017 at the Mandalay Bay Hotel in Las Vegas, NV. The American Health Care Association (AHCA) is the nation’s largest association of long-term and post-acute care providers. At the show, Nicole will be speaking on how to attract, convert, close and delight prospects using inbound marketing. The presentation will be taking place on Tuesday, October 17th at 10am.

According to the agency, seniors today are more empowered. The web provides them with instant access to detailed specs, pricing options, and reviews about goods and services. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of their online experience. The session that Nicole will present reflects this innovative thinking.

Nicole’s educational session will presented at 10 A.M. There, Nicole will explain how to draw visitors to your website to convert them into qualified sales leads and how to use social media to strengthen your brand. She will also focus on creating brand awareness to attract new business, well as describe how to nurture prospects through engaging conversations at every stage of the buyer’s journey.

Nicole will explain how, through inbound marketing, you can:

  • Enable customers to engage with your brand at their point of need
  • Shape a brand preference and influence future purchases
  • Generate social media shares and inbound links
  • Help fuel search engine optimization efforts
  • Increase brand awareness
  • Educate prospects and use content to guide them through their decision-making process
  • Generate qualified leads for less cost than traditional advertising

To learn more about inbound marketing, read more about The Benefits of Inbound Marketing

AHCA is a non-profit federation of affiliate state health organizations, together representing more than 13,500 non-profit and for-profit nursing facility, assisted living, developmentally-disabled and sub acute care providers. These health organizations care for approximately one million elderly and disabled individuals each day. AHCA advocates for quality care and services for frail, elderly, and disabled Americans.      

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing, as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

Stevens & Tate Marketing is a full service advertising agency, specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies, and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution, and targeted communications, we Make Things Happen™.

Learn more about Stevens & Tate’s speaking experience.

social media strategies

Attract, Convert, and Close Prospects Using Social Media Strategies and Website Conversion Techniques

LOMBARD, ILL., July 12, 2017– This September, Stevens & Tate Marketing will be emphatically represented at the one of the most respected associations of providers serving Illinois older adults, LeadingAge Illinois. Internet Marketing Director Nicole Wagner will be sharing her extensive online marketing expertise. LeadingAge 2017 is being held from September 26th to the 27th at The Hilton Lisle/Naperville in Lisle, Illinois.

At the show, Nicole will carry out a 90-minute presentation on how to attract, convert, and close prospects using social media strategies and website conversion techniques. According to the agency, the Internet has become a cornerstone of our marketing efforts, and although it is now easier to reach our audience, it may be harder to stand out from the crowd. How do we get the most out of our online marketing efforts? How do we make sure our social media platforms are as effective as possible? The session will help attendees determine their top marketing strategies in order to hit their top 2017 business goals.

Wagner will present essential strategies that will teach how to use social media to communicate with an audience on a more personal level, as well as optimizing a website in order to make it easier to find. Her educational sessions continue to be well received by all types of organizations because she emphasizes providing relevant and actionable takeaways that are targeted to each audience.

From Wagner’s presentation, attendees should be able to determine what their key marketing tactics are to achieve overall business goals, be able to create buyer personas of future residents and prospects, and understand the stages of the buyer’s journey and how to communicate to prospects through each stage. In addition, attendees will walk away with defined steps to improve their website and social media platform to meet their objectives. Nicole’s presentation is a great opportunity for LeadingAge members to learn proven techniques to improve their marketing performance.

LeadingAge Illinois is one of the largest and most respected associations of providers serving Illinois older adults, and the state chapter of the significant national organization. LeadingAge Illinois serves more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers.

Stevens & Tate Marketing is a full service advertising agency specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies in the online space today – and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution and targeted communications, we Make Things Happen.™

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

Learn more about Stevens & Tate’s speaking experience.

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SUMMARY: Stevens & Tate Marketing Internet Marketing Director Nicole Wagner has been selected as a featured speaker for the LeadingAge Illinois 2017 Conference in Lisle, Illinois. As a repeat speaker for this prominent national event, Nicole will provide key insight into proven strategies on how to attract, convert, and close prospects using social media strategies and website conversion techniques.

 

Stevens & Tate Unveils Brand Refresh With Launch Of St. Catherine’s Village Senior Living Website

Lombard, Ill.—Stevens & Tate Marketing has developed and initiated a new senior living marketing strategy for St. Catherine’s Village, Mississippi’s pre-eminent all-inclusive Life Care community.

The program focuses on lead generation with outreach efforts to attract the Continuing Care Retirement Community’s (CCRC) target audiences. The revamped website, StCatherinesVillage.com, was unveiled in October to coincide with new messaging and creative elements.

“Stevens & Tate was brought in to refresh the image of St. Catherine’s Village both locally and nationally,” said Dan Gartlan, president of the Chicago-area marketing agency.

He explained that a new memory care facility had recently opened on campus while independent and assisted living apartments had been upgraded to better suit the needs of residents. Marketing needed to “catch up” and portray the benefits of St. Catherine’s Village today.

“We were able to provide an unbiased perspective, and in turn, objectively hone in on the property’s unique selling proposition,” he said.

St. Catherine’s Village, a service of St. Dominic-Jackson Memorial Hospital, is a not-for-profit, all-inclusive Life Care community offering adults age 62 or over a graceful lifestyle where independence and activity is a priority. Residents receive the right care at the right time in independent living, assisted living, memory care, and skilled nursing facilities set among 160 picturesque acres in Madison, Mississippi.

“After hearing the Stevens & Tate team speak at the LeadingAge national conference, we were impressed with their knowledge of marketing overall and even more so of the way marketing impacts senior living communities such as ours,” said Felichia Fields, assistant executive director at St. Catherine’s Village. “It was clear they not only understood how to successfully position our community, but also reinforced what we were realizing—that we needed an integrated approach to sales and marketing.”

As experts in senior living advertising, strategy and implementation, Stevens & Tate immediately recognized that St. Catherine’s Village needed to have a stronger digital presence. This included outreach efforts as well as a website designed for today’s consumers.

“The new responsive design puts finding information conveniently into the hands of users wherever they are,” said Gartlan. “Beyond being mobile and search friendly, the website also focuses on lead generation, offering numerous conversion points throughout to engage readers—whether they are active seniors or their adult children.”

Additionally, StCatherinesVillage.com incorporates the story branding that Stevens & Tate developed to highlight the CCRC’s competitive advantages. This messaging debuted in new digital advertisements as well as in print and on broadcast mediums—all driving consumers to learn more online. The media strategy developed by the agency redefined the media mix by re-allocating funds to expand geographic reach while maintaining the frequency of being seen and heard by local target audiences.

“For the first time in a long time, we are looking at our brand and it is right on target,” said Fields. “Residents are proud of what they see and our board of directors feel we are on point with our message.”

In addition to creating focused, targeted solutions for senior living clients, Stevens & Tate has experience in the hospitality and travel/tourism, food/grocery, real estate, senior living, retail, healthcare, business-to-business, and non-profit sectors, as well.

An integrated marketing and advertising agency, Stevens & Tate offers award-winning, on-strategy creative; message and brand development; Internet and digital advertising; and cost-effective media planning and execution. To learn more and view the firm’s work, visit www.stevens-tate.com or call (630) 627-5200.

SUMMARY: A website designed by senior living marketing agency Stevens & Tate has debuted for St. Catherine’s Village, unveiling the Life Care community’s new messaging and creative strategy.

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