Village Green Real Estate and Development has added Stevens & Tate Marketing to its team, handing over the advertising reigns for its senior living properties. The agency is tasked with developing a strong marketing program to meet expansion goals for The Carolina Highlands and The Carolina Inn. Marketing both together, Stevens & Tate is repositioning them as one all-inclusive senior living environment in the Village Green neighborhood of Fayetteville, North Carolina. During its Competitive Advantages Discovery process, Stevens & Tate found each property has a unique selling proposition yet both share several reasons to buy. New messaging combines both to create an overarching brand with the ability to promote properties individually. Stevens & Tate is mixing traditional media such as newspapers, direct mail, and directories with digital and social media campaigns plus outreach emails to communicate with seniors as well as their adult children. Google Ads are a key component to reaching all audiences who are actively seeking more information on independent and assisted living. Complementary designs visually tell the all-inclusive story in new brochures and on all-new websites.
The Carolina Highlands and The Carolina Inn are operated by Village Green Real Estate and Development. As part of the Village Green neighborhood—Fayetteville’s senior living destination—they offer access to a continuum of care with independent living in The Carolina Highlands, assisted living at The Carolina Inn, and skilled nursing and rehab.