Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. This number is expected to grow by almost a billion more within the next five years. Social media has become a part of everyday life for most people, especially during the pandemic. As such, maintaining a strong social media presence has become even more essential to the success of your business than ever before. Keeping this in mind, the following are a few tips on how you can increase your social media presence in 2021:
1. Interact with your followers
The easiest way to build your audience on social is to engage with your existing followers. The more engaged they are, the more likely they are to share your content with others, thereby driving growth organically. As such, you need to interact with your followers on a daily basis, whether it’s posting new content, asking questions, responding to questions, or engaging in discussions with your followers. The moment you stop being active is the moment your followers will forget about you.
2. Host contests
Encouraging people to engage with your brand isn’t always easy. Not everyone will take the time to post replies to your questions or comments. The most you might get out some people is a like or two. However, one of the most effective ways to get people to engage is by hosting a contest on your social media platforms. For instance, a caption contest or a photo contest. You could also allow your audience to vote for the winners themselves. If there’s a prize at stake, more people will be willing to engage. You could even require them to follow you in order to participate.
3. Create video content
Humans are visual creatures, which means that their attention is easier to capture and hold using visual content, especially in the form of video content. Both long-form and short-form videos are popular, as evidenced by the success of video-based social media platforms like YouTube and TikTok. Even platforms like Facebook, Instagram, and even Twitter, have embraced video content creation. Video content also makes it easier to deliver information as well as show off the personality of your brand, making it easier for audiences to relate on a personal level
4. Avoid sales pitches
Social media is not the place to advertise new products and services. If you’re constantly trying to pressure followers into buying something, they will eventually unfollow you. They’re already bombarded by ads everywhere else they go (both online and offline), the last thing they want is to voluntarily subject themselves to even more of them. Use your social media presence to build relationships, not sales.
5. Build relationships with influencers
Influencers are people with massive audiences on social media. By building a relationship with a social media influencer that’s relevant to your industry, you can gain access to their audience. For example, they can post a product review or even a link to your content on their page, thereby increasing brand awareness substantially.
6. Use your analytics
The last thing you want to do is to pour time and effort into your social media presence only to see it have little impact. Understanding where to focus that time and effort is incredibly important. Use your analytics tools (most social platforms offer their own tools that you can use) to monitor various performance metrics. Doing so will allow you to identify what types of content appeals to your audience, which social channels your audience uses most, what time of day you should post to reach the biggest audience and more.
7. Live stream events
People love live stream content because it allows them to interact with an actual person on video in real-time. Not to mention that live content attracts more viewers due to the fear of missing out. You can also use live stream events to capture new leads (by requiring viewers to RSVP). Some events you can live stream include new product launches, interviews, Q&As, behind-the-scene tours, panels, and more.
8. Promote your social pages
Don’t just assume that customers and leads will find you on social media. Direct them to your pages wherever you can. You can do this by adding social buttons and links to your website, to your emails, and to local online directories. You can even advertise your social presence on your business cards, newsletters, physical media ad copy, TV commercials, and more.
These are a few tips to help you increase your social media presence this year. When it comes to maintaining an engaging presence, remember that you must stay active and consistent. Understand that when it comes to social media, the goal is to engage your audience, not to close sales. Only then will your social media presence grow.
The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.