Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off.
The modern consumer relies on research, opinions, and reviews before purchasing a product. But when a customer trusts your brand, they become more receptive. This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap.
Building brand authority requires resources, commitment, and planning. However, some strategies can prove more effective than others. Typically, marketers should focus on creating an image that resonates with their prospective customers. When consumers trust your brand, it’s easier to sell, cross-sell, and upsell your services or products. Here are some of the most effective marketing strategies to help you establish brand authority.
Launch a Responsive Website and Keep It Updated
Your website is a powerful and effective asset in your marketing tools arsenal, forming the foundation of your strategy. When people search for products and services, they start with online research. Therefore, a website creates the first impression of your brand.
It’s essential to set up a responsive website that ticks all the boxes to help your audience find the site. Once the search engines notice your website, potential customers can find your products and services. However, optimizing the website to ensure maximum user experience is prudent.
Simplify navigation and download for a seamless experience and ensure related products are easy to find. Similarly, the content must be authoritative and informative to ensure it covers all user queries. And since most people use mobile devices, compatibility is a critical consideration. But if you want to increase trust and recognition, include testimonials from past clients.
Video is an in-dismissible marketing and sales strategy in the digital age. Video marketing uses motion pictures to promote your brand. Unlike written content, video educates the audience, boosts engagement, and helps your brand stand out from competitors.
You are missing a powerful marketing opportunity if your marketing strategies don’t include video. Studies show that 92% of businesses consider video a must-have strategy that ensures lasting results.
You can create virtual tours of your business or happy customers enjoying your products or services. Regardless of your choice, focus on quality and relevance to ensure maximum impact.
Strategic Digital Content Marketing
Content marketing is a vital and effective strategy for your business. However, creating high-quality content requires expertise, but it’s worth the effort. If you don’t have an in-house content team, you can outsource the service to third-party creators with a track record of delivering stellar results.
Besides helping search engines rank your site, quality content can convert prospects to loyal customers. Serious customers don’t need irritating popups or irrelevant information –they want to fulfill their search intent.
Most prospects on your website want relevant, high-quality, informative, and engaging content. Unless you ensure the content resonates with your target audience, visitors won’t spend much time on your website. Therefore, the content should grab visitors’ attention quickly and encourage them to interact with your site and learn more about your brand.
Ideally, the content should focus on the persona’s pain points and how your products can solve the problem. Similarly, avoid overemphasizing your brand and instead focus on the offer.
Leverage CRM Tools to Nurture Relationships
CRM software helps build and manage relationships with your customers. Businesses receive multiple leads from various sources, including phone calls, walk-ins, referrals, emails, social media, and websites. Building a great customer relationship ensures recurrent revenues from return customers.
Since every lead is a potential customer, it’s critical to group, monitor, and track the leads. Having a reliable system to nurture and manage leads throughout the funnel can improve efficiency.
Besides automating customer data and tracking the customer journey, CRM can provide insights and simplify follow-up management. Depending on your business needs, you can find appropriate CRM software to supercharge your marketing strategy.
Email marketing offers a channel to communicate and engage with your customers. While inbound marketingis about building and nurturing relationships, email marketing establishes the relationships in your customer’s inbox.
But this doesn’t mean spamming your audience. You only send valuable emails to people who have granted you permission, and they can opt out of your email list.
While most email marketing tools are excellent, you need to plan and schedule your email broadcasts depending on the prospect’s position in the sales funnel.
Since consistency is golden in email marketing and sales strategy, creating evergreen sequences is essential to engage customers at different stages in the sales cycle. You can start by offering freebies to establish and nurture relationships. Offering valuable information without asking for anything builds trust and makes your prospect receptive to future offers.
The emails should go out on a specific day of the week throughout your marketing strategy to ensure consistency. This helps demonstrate professionalism and discipline when delivering on your promise.
Establish Social Media Presence and Connect With Your Audience
Social media is more than a modern broadcast tool; at least 73% of businesses consider social media an effective marketing strategy. It’s an effective platform where you can interact with your prospects on a personal level and build lasting relationships.
Social media helps establish a bond with your followers and broadcast valuable content. Most importantly, you can interact with influencers in your industry. Collaborating with influencers can boost your content reach and brand visibility since you leverage a wider network.
Influencer social sharing can attract inbound links from other websites, which increases your domain authority. High-ranking domains get a higher feedback loop since you get more organic traffic.
Most social media platforms provide users with data about their followers. Similarly, social media analytics tools can offer deep insight into the best content for your audience based on their preferences and habits.
Effective marketing strategies identify your target audience and prospective customers. Once you understand the buyer persona, you can create messages that resonate with their needs and demonstrate why your brand is better than the competition.
However, you’ll need patience and consistency before getting meaningful results. Regardless of your industry, you can implement proven strategies to boost brand recognition and authority and improve your bottom line.
Mark Beebe oversees all current clients. His secondary focus is leading the creative with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs. His 30+ years has garnered the team to over 50+ national and international awards. As a partner, Mark, looks for unusual solutions to bring smart results and metrics to your bottom line.