With changing demographics and and a greater dependency on the internet, senior living marketing has shifted and Stevens & Tate is ready to help you make that shift. By fine tuning your senior marketing strategy, developing your buyer personas, enhancing your search engine optimization, and boosting your social media presence, Stevens & Tate can take your senior community to the next level. We optimize your message by focusing your advertising to the right audiences and leveraging inbound marketing through marketing automation. To learn how to strengthen your brand and generate more leads in the senior living market, check out our resources below.
Setting yourself apart from your competition is key to leveraging inbound marketing
Your Marketing Strategy Is Important
Senior living marketing has changed significantly in just the past decade. Many potential residents, and their adult children, use online resources to find and research communities. To gain their attention and keep it, you need a carefully considered marketing strategy. It is the foundation of all your marketing efforts.
Trying to market to someone who requires 24/7 medical care is very different than trying to market to someone who is in excellent health. Addressing this wide range of needs is one of the challenges in senior living marketing. Many senior living facilities offer different levels of service, depending on what the individual needs. Buyer personas make it easier to market these different levels of service to the appropriate audience.
Getting Found with Search Engine Optimization (SEO)
Seniors and their adult children use search engines to find senior living options. You want your facility/community found near the top of those search engine results. To do that, you need SEO in the form of relevant content, optimized web pages, and a rich social media presence. Within a few months of implementing SEO strategies, your website will start to rank higher on the search engine results. Therefore, bringing more traffic onto your site.
Seniors are becoming increasingly social media savvy. Using it to stay in touch with family and friends. They also use it to research senior living communities and facilities. That is why you need to have a strong social media presence.It is why you need to use social media advertising to your advantage.
As seniors are transitioning into retirement, they find more time to spend on the Internet. That is why increasing numbers of older Americans are doing online shopping and using online resources to research major purchases. Leveraging online advertising is one way to reach the seniors looking for a new place to live.
Today’s online marketing focuses on drawing customers in by providing high-quality, relevant content. The goal is to provide the consumer with valuable information at every stage of their buyer’s journey. Inbound marketing is a cost-effective way of catching the consumer’s attention. As a result, it helps make that individual want to visit your website.
Finding a senior living community or facility that fits a senior’s needs is not a quick process. It involves gathering information on multiple options. Followed by sorting through that information, and doing further research if needed. Marketing automation makes it easy to inform, interact, and nurture leads through this process. In addition, it gathers critical data that tracks the consumer’s process. As the senior moves towards making a purchase decision, the marketing automation system can alert sales staff to make contact.