Two of the biggest challenges that your senior living community most likely faces is reaching your target audience and setting yourself apart from other communities. Because of this, marketing your senior living community effectively is incredibly important. A good marketing strategy could mean more residents for your senior living community. However, there are a lot of other competing communities out there, which is why you’ll want to work with a senior living marketing agency that will help put yourself in the best position to attract new residents.
Why a Senior Living Marketing Agency
One of the things that senior living communities are quickly finding out is that a one-size-fits-all mentality towards senior living marketing isn’t going to cut it — not anymore. Seniors have different wants, needs, challenges and goals when it comes to finding the right senior living community. Our senior living marketing agency can help you identify who your target audience is. We will use a variety of different marketing services to reach that audience. The following are some of the common marketing challenges that we can help senior living facilities with:
Setting Your Facility Apart
On the surface, it can be difficult for decision makers to see what the differences between one facility and another are. We can help to differentiate your brand by emphasizing features that seniors are looking for, such as regular opportunities to participate in activities and events and to socialize with other residents.
Staying Engaged With Your Audience
A senior living marketing agency can help you stay engaged with your audience, whether it’s through your website, your email newsletter or your social media presence. This can be done by addressing concerns and questions, responding to comments or even encouraging conversations. Staying actively engaged with your audience will help to build relationships, thereby increasing your brand reputation as well as the trust that people have in your community. Not to mention that regular engagement helps to keep your brand on top of mind, thereby building your brand identity and helping you set yourself apart from other senior living communities.
Keep Your Marketing Efforts Fresh
Your marketing efforts should not be stagnant. Keeping your website up to date is important because search engines factor in how current and fresh the content on a page is in determining their search rankings. This means that by regularly adding content to your website, such as new blog posts, videos, pictures, scheduled events and more, your pages will be more likely to rank higher on Google’s SERP (search engine results page), thereby bringing in more web traffic.
Helping Decision-Makers Feel Comfortable With Their Decision
Decision-makers often deal with a lot of emotional stress deciding to move a family member into a senior living community. You will want to make sure that you position your community as one that will help to maintain the quality of life your residents are used to — and even improving on it. By doing so, you’ll make decision-makers much more confident and comfortable about choosing your senior living community.
Our Senior Living Community Marketing Services
Our senior living marketing agency provides a comprehensive digital marketing services that include the following:
Building Your Website
When we build websites for senior living communities, not only will we make sure that they are technically sound (that they load quickly and are easy to navigate), but we will make sure that it offers visitors content that is helpful and informative. Your website should help to establish yourself as an authority to build trust as well as to showcase your community as a safe, comfortable and enjoyable place to live.
Creating An SEO Strategy
Search engine optimization (SEO) is what helps to attract your target audience. We will implement a strong SEO strategy so that your content will rank high on Google’s SERP (search engine results page). This will help to increase exposure of your community, thereby attracting more potential residents.
Advertising On Social Media
You might not think a consistent social media presence is necessary since a lot of seniors don’t use social media that often. However, this is going to change soon as people who use social media age. Not to mention that their family members, who are often in charge of finding a senior living community for them, are on social media. We will establish a social media presence for your community, using it to expand your awareness and engage with followers.
Leveraging Paid Search
Family members perform countless searches for senior living communities as they perform research for their loved ones. This means that PPC (pay per click) advertising can be an incredibly effective way to reach them. Paid search allows you to target specific searches and helps put your ads at the top of the SERP. Not only can identify the strongest keywords to target, we can help craft effective ads for your community as well.
Improving Your Community’s Reputation
Part of our digital marketing responsibilities is to establish and grow your reputation. We will do this by developing and publishing all kinds of content showcasing your expertise and your community as a whole, as well as highlighting your staff as friendly and caring. We do this through video marketing, email marketing, social media marketing, press releases and more.
When it comes to marketing your senior living community, one of your main priorities should be to position your community in the digital world so that it can be easily found by your target audience both today and in the future. Here at Stevens & Tate, we can evaluate your unique marketing needs in order to craft a comprehensive marketing plan that will put your senior living community in that position.