If you want to leave lasting impressions on your customers, you have to do more than sell them a service. Making their experience with your brand comfortable and enjoyable keeps them coming back over and over again. Giving customers individual attention and making them feel like you truly care about their needs will help them remember your business the next time they need your services. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. You have to continue giving them positive experiences every time you’re in contact. Keep the following four tips in mind when interacting with your customers.
1. Don’t be afraid to get personal
While it’s important to focus on getting business done with customers, you should also take some time to personalize your conversations with them. Instead of jumping straight into the task at hand, first try to find out more about them as an individual. Ask them about their day and see if you can find a personal connection with them. Creating this bond with a customer will help them feel comfortable coming to you with their business needs, rather than going to a competitor.
Making personal connections with customers also shows them that your company is genuinely interested in them. Showing them your authenticity and desire to connect with them helps establish a strong level of trust. Remember, this relationship is a two way street. Let the customer get to know you and your business while you get to know them.
2. Stay in touch
You want your customer to keep your business in mind long after your last interaction with them. This means regularly following up with them. Some ways you can keep up to date with them include weekly newsletters, customer appreciation emails and social media updates.
Making yourself available on social media is especially important. It reassures customers that they can easily reach you if they have any questions or concerns. Interacting with customers on social media is another way to convince them that your business values its customers.
3. Adapt to different styles of communication
Not every customer communicates in the same way. Some may be very straightforward and to the point, leaving little time for personal conversation or anything off topic. Other customers may prefer more casual conversation and want to chat on a personal level before addressing the business at hand. No matter how your customer prefers to communicate, you must be willing to adapt to accommodate them. If you talk to every customer in the same manner, they may struggle to connect with you and it might not leave the impression you’re aiming for.
4. Show customers you respect them
They say the customer is always right, but in some cases that simply is not true. When helping a customer, letting them know when they’re wrong in a respectful way shows you truly care about helping them get the best results. If you guide them to the solution, they’ll remember how helpful you were the next time they need your services. It’s crucial to be honest and direct with customers so they can trust your brand.
If it’s a matter of differing opinions, there may be no right or wrong answer. In this case, it’s important to respect the customer’s opinion, even if you disagree with it. Customers may not remember the exact topic you disagreed on, but they will remember if you treated them with kindness and respect. In the future, they may choose your brand because they know they can trust you to be authentic.
If you want to leave positive lasting impressions on customers, it’s essential to keep these 4 tips in mind. Personalizing your interactions and going above and beyond for each customer will help them remember you whenever they need your products or services. If you make your customer feel comfortable and respected, you can be sure you left them with the best possible impression of your brand.
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.