Entries by Debbie Szwast

3 of 13 Key Marketing Initiatives

Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is….

Will Apple’s iTunes Radio Put a Lock on Pandora’s Box?

Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly to Pandora, but will harness the data accumulated through the user’s iTunes account in order to see what music the listener currently likes, has liked….

Do You Truly Know Your Competitive Advantage in B2B Advertising?

In business-to-business advertising, it’s essential your messaging distinguishes your company, products and/or services from the competition. That’s because when advertising in trade publications or on industry-specific business websites, your ad is likely to be seen next to or around the ads of your competitors. When targeting the same audience, what will make your ad—and therefore….

The New Media Mix Will Solve Planning Season Fears

This time of year can terrify even the most seasoned builder and new construction marketing teams…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2016. Is your spending mix designed to optimize results….

Stay Top Of Mind By Engaging Prospects With 
Relevant Emails

If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you….

Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

The Perfect Holiday Gift For Your Resort And Your Customers

Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more. Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program….