Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole. The firm is overseeing creative strategy and implementation, designing fresh advertising campaigns that include digital display, social media, radio, outreach emails, and print. In addition, Stevens & Tate is implementing a Google Ads program that highlights the key selling points for each of the builder’s properties. To move prospects through the buyer’s journey, the agency is creating and managing a lead nurturing program that communicates with contacts in Bob Ward’s database on a consistent basis.
Bob Ward is one of the largest homebuilders in metropolitan Baltimore with townhome, villa and single-family-home communities in Maryland, specifically in Carroll, Cecil and Harford counties. Since 1983, the company has built nearly 3,000 homes that offer buyers comfort, quality and value. The homebuilding industry, both local and national, has presented some of its most prestigious awards to Bob Ward, recognizing the company’s standards of excellence.
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.