5 Website Redesign Tips That Will Generate More Phone Calls

Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone. If you design your website properly, you can increase the number of phone calls that you may receive, which, in turn, can give you a greater opportunity to close sales. The following are five website redesign tips that will help you to generate more phone calls:

1. Make your phone number visible

The last thing you’ll want is to have a visitor to your website searching for your phone number. If they want to call you, they may get frustrated and give up if they can’t find your number anywhere. This is an easy issue to address: place your phone number on every page of your site in a location where it doesn’t overwhelm the entire page, but where it’s easy to spot. For example, the top right corner of the page. You don’t want it to dominate the page because that will make visitors feel pressured. However, clear positioning will make it easy to find at a glance.

 2. Use effective calls-to-action

Encouraging leads to call will help generate phone calls. Visitors often don’t know what they want to do in terms of taking an action and will need a friendly push in the right direction. Use calls-to-action (CTA) on every page and make sure that they are relevant to the content of that page. For example, if you are running a real estate company and you have a blog post providing tips on how to stage a house, you can add a CTA at the end telling the reader to call you for more information or advice on how to sell their house. Add the number in your CTA to make things easy for them.

Why are call-to-action phrases so important?

3. Add click-to-call options

A huge percentage of your website’s visitors are likely browsing your site on their smartphone. By implementing click-to-call options, you’re more likely to generate calls from these mobile visitors. A click-to-call option allows the user to simply tap the phone number listed in your CTA. This will automatically dial the number on their phone. When it’s this easy to call, mobile users are much more likely to do so. Otherwise, they are going to have to pull up their keypad and dial the number in manually. This extra effort may discourage them from calling you right away.

4. Use a Responsive Web Design 

If you’re redesigning your website, you need to make sure that you’re using a responsive design to ensure that your site is properly displayed on mobile devices, such as tablets and smartphones. If it’s not mobile-friendly, mobile users may have a tough time locating where your phone number is. For example, if you put it in the top right corner and your site doesn’t display properly, they may have to scroll right to find it, making it easy to miss.

5. Add a Call-Back Widget

The call-back widget is useful for visitors who aren’t able to contact you right away but want to speak with one of your representatives. For example, they might be on their computer and their phone might be out of reach. The way it works is simple — the visitor will just type in their number, which you’ll be notified of. You can then have one of your representatives call them back.

Capturing leads can very challenging, especially when you’re engaging indirectly with leads via your website. It’s generally easier to close leads when you can get them on the phone, which is why you should implement these five website redesign tips.

Website Redesign Checklist
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digital marketing tactics

5 Digital Marketing Tactics For Senior Living Communities

More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing.

Digital Marketing Tactics for Senior Living Communities

Your website is one of your most important assets. It’s where consumers are going to find out more about your company. The place where you build trust. Where you show your leadership in the senior living industry. It’s where they can get more information about your community.

With your website in place, what digital marketing tactics should you employ?

  1. Blogging

Blogging offers you the opportunity to provide your audience with useful information while positioning you as a trusted expert. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. High-quality content keeps people coming back.

Check out these tips on How to Have a Successful Blog

  1. SEO

SEO (search engine optimization) works to get your community’s website found by the search engines. It is done with keyword placement, quality content, and a dynamic website. The more you have of all three, the better your SEO results will be.

  1. Social Media

Social media allows you to engage your audience. You can share tips, post links to new content, or share testimonials. Facebook offers a place to share as well as a place where potential residents can make queries or learn more about your community.

  1. Email

Email lead nurturing allows you to make your community more attractive to people who have expressed interest. You can share community events, resident highlights and interesting tidbits to show how involved and engaged the residents of your community are. That makes it more attractive to those considering moving in.

  1. Online Advertising

Online advertising positions your brand in front of anyone seeking information on senior living communities. In fact, as they search for that kind of information, your name pops up. It can give you highly qualified leads almost instantaneously.

How Brands Use Feelings to Get People to Buy

These tactics will help you position your senior living community. You can grab the attention of seniors as well as their loved ones and care providers.

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Using a Website Redesign Checklist

When it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design:

Analyze your current website

If you’ve committed to investing in a complete website redesign, then you probably know what you want to improve. However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. For example, if you’re visitor conversion rate is lower than you would like, look at data such as bounce rates, page load times, CTA click-throughs and shopping car abandonment rates to pinpoint where your issues lie. Other metrics you’ll want to pay attention to include:

  • SEO rankings for important keywords
  • Total number of sales generated
  • Number of visitors
  • Number of unique visitors
  • Domain authority
  • Number of new lead form submissions.

Establish your goals

If you don’t know what you want your website to accomplish, then you won’t know what direction to take your website redesign in. Without goals, you won’t know what to focus on, nor will you know whether your website redesign is successful once it’s up and running. Make sure that when you set your goals, you can tie them to measurable results. For example, if increasing your brand authority is your main goal, then track metrics such as:

  • The number of unique visitors,
  • Time spent on page
  • Social signals (shares, likes and comments)

Determine what works

Just because your current website might have a few issues doesn’t mean that there aren’t elements that work really well. For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. More specifically, you’ll want to make sure that high ranking pages are kept in place. When auditing your site, take note of what you think is successful as well as what needs work.

Analyze your competitors

In addition to auditing your own website, you should audit the sites of your main competitors. Take note of everything you like and don’t like about their site. Your aim shouldn’t be to just copy what they do but to get an idea of what they are doing so that you can create a superior website experience.

Identify your UVP

Your unique value proposition (UVP) indicates exactly what your business does and what makes your services or products unique. A UVP helps you stand out from the competition. You need to know what your UVP is because it will inform all of the content that you create for your website.

Keep buyer personas in mind

Your website should appeal to your target audience. Your visitors need to be able to connect to your brand’s messaging, after all. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as:

  • Demographics
  • Past purchases
  • Online behavior
  • Motivations
  • Needs
  • Wants
  • Concerns
  • Personal histories
  • Income

Here are the reasons why buyer personas are so important to a business

Map your buyer’s journey

Every visitor that comes to your website is going to be at one of three stages of the buyer’s journey. The first stage is the awareness stage, in which the buyer is seeking information that helps to define their problems or needs. The second stage is the consideration stage in which the buyer defines their problem and is searching for solutions. The final stage is the decision stage, in which the buyer chooses a solution. Your website needs to cater to visitors at every stage of the buyer’s journey in order to attract their attention, keep their attention and, finally, to convert them.

Set benchmark metrics

The goals you set should be general yet measurable. For example, the goal to increase brand authority is a long-term goal that doesn’t end. Because of this, you should set benchmarks so that you can judge your site’s performance. For example, social signals are a good metric for measuring brand authority. You could set benchmarks for how many shares you want to average per blog post by a certain date. If your metrics meet this benchmark by this date, then you know that your redesign is working and you can set the goal posts even further. If you don’t meet this benchmark, then you may need to make more adjustments.

Optimize your site for SEO

Implementing a strong search engine optimization (SEO) strategy is vital to consistently attract new visitors. Google takes into account a variety of factors, including keywords, link juice and social signals. You’ll need to do keyword research to identify unique keywords relevant to each page. These keywords should be used naturally in your titles, headers, body content, anchor text, alt image tags, HTML tags, meta tags and title tags. External links are earned by promoting and linking to your website’s content via social media, submitting your website information to local directories and by writing guest blogs. Social signals are earned by getting visitors to engage with your content, such as by liking, sharing or commenting on it.

Optimize your site for mobile use 

Many people use their smartphones and tablets to browse the Internet. This means that your website will need to load and display properly no matter how small the screen size is. The easiest way to ensure that your site is mobile-friendly is by using a responsive design. You can check to see if your current site is mobile-friendly by using Google’s Mobile-Friendly Test. Just type in the address for each webpage and it will determine how mobile-friendly it is.

Find opportunities for conversion

Calls-to-action should be used on every page to encourage visitors to convert. Without calls-to-action, visitors won’t know what you want them to do. Not only should you use relevant CTAs on every page, you need to offer something of value to visitors in return for opting-in. Depending on your what your business offers, this could include downloadable eBooks and white papers, email newsletter subscriptions, product discounts, free trials, free consultations and more. Unique landing pages should be crafted for every call-to-action that focus on the visitor’s needs, your UVP and how what you’re offering can benefit them.

Implement a content strategy

Whatever your goals are for your website, their success will depend on your content strategy. You need to provide high-quality content that is relevant to your buyer persona’s needs and concerns and that is informative, helpful and unique. The best way to do this is through a website blog. Additionally, you’ll need to regularly publish new content to keep your audience engaged and to make sure that they return to your site. While writing good content is important, you’ll need to market it as well. An important part of your content strategy is establishing exactly when you publish your content (it should always be on the same day at the same time) and where and how you promote your new content.

Continually improve

Don’t assume that once you’re done with your website redesign that you’re finished. A good website design is one that is always being improved. You should track your metrics and make adjustments to your design whenever needed. If you meet your goals, you should establish new ones. Move your goal posts further so that your website can continue to grow and improve. Additionally, you should always be uploading new content to keep your website fresh, thereby maintaining or improving your search engine rankings.

Want more resources on how to redesign your website? Click here!

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Website Redesign

Top 5 Critical Website Redesign Analytics Tools

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

The Benefits of Redesigning Your Website

Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. This is especially true if it seems like your website is performing just fine. The following are a few major reasons why you need to redesign your website:

1. Improve The User Experience

If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. As a result, visitors may not stay on your site for very long. A redesign can make your site more user-friendly and easy to navigate. As a result, it will keep visitors on your site longer and encourage them to come back.

2. Increase Web Traffic

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. A redesign can help improve your site’s ranking and make it more visible to potential visitors. The more visitors you get, the better a chance you have of generating more leads.

3. Enhance Branding

If your current website does not reflect your brand well, a redesign can help to better align your website with your brand. This is especially important if your business recently underwent rebranding. It’s critical that your website reflects your branding in terms of both the look (such as the logos, colors, and fonts) and the messaging. If it doesn’t, it can confuse visitors, thereby hurting your brand identity and your ability to convert leads.

Website Redesign Analytic Tools You Should Use

If it’s been a while since you built or redesigned your website, then you should do a comprehensive audit to determine if your site need work. The following are five analytic tools that can help guide your website redesign:

1. Google Analytics

Google Analytics is a free tool that provides a wealth of data about your website visitors. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. For example, you can use Google Analytics to see which pages on your site are the most popular and which ones have the highest bounce rate.

2. Crazy Egg

Crazy Egg is a heat mapping tool. It lets you see how users interact with your website. This includes where they click, how far they scroll, and where they abandon your site. This data can help you understand what users are looking for on your site and where they are getting stuck. It can also help you to determine what parts of your website you need to redesign to improve the user experience.

 

Website Redesign Process

Read About “The Website Redesign Process- Why Content Comes First?”

3. Screaming Frog

Screaming Frog is a tool that crawls websites and shows you how search engines see your website. It can help you identify technical SEO issues, such as broken links and duplicate content. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a tool that allows you to see how well your website is optimized for mobile devices. If your website isn’t mobile-friendly, then you’re losing potential visitors because your site isn’t loading properly on smaller screens. This data can be extremely helpful in understanding what needs to be fixed to make your site more mobile-friendly.

5. Semrush

Semrush is a tool that allows you to see how well your website is performing in search engines. This includes understanding your organic traffic, the keywords you’re ranking for, and your backlink profile. This data can be extremely helpful for identifying what you need to do to improve your visibility in search engines. You can also use Semrush to see which keywords you’re not ranking for that you should be, and which competitors are outranking you.

These are just a few of the many different analytic tools that you can use to assess your website’s performance. By taking the time to understand what’s working and what isn’t, you can improve your website’s design, functionality, and performance.

25 Website Must Haves

Website Redesign Tips

Once you’ve decided to redesign your website so that your business can remain competitive, you’ll want professional website redesign tips to help ensure that your new website design will be effective. Without one, your site is likely going to continue having some of the same problems it currently has. Redesigning your website without a plan is basically like doing temporary repairs and hoping that they will hold up.

Questions to ask when planning your website redesign

If you’re looking to figure out what you need to change, you’ll want to start by asking yourself key questions about your current website design. The following questions will help you understand where your current website’s issues lie and how your website can be improved.

What do you think needs work on your website?

If you’ve identified the need for a website redesign, then you should have some idea of what areas of your current website need work. However, you should still go through your entire site to see if you can pick up on anything that you think needs to be addressed. Pay attention to:

  • How long pages take to load
  • How easy it is to navigate
  • Whether your links are working
  • If visitors are engaging with your content
  • Whether your content is outdated
  • What kind of impression you have of the site’s look

What do visitors think about your website?

Your visitors often have a better perspective on how functional your site is to use than you do. In fact, some of the best website redesign tips you can get are from your visitors. Pay attention to some of the common questions that your visitors are asking concerning your website. You can also look at what your visitors are searching for most in your search bar. For example, if they are searching for your contact information, then your contact page may not be as easy to find as it should be.

Read More Articles: Why Your Website Redesign Would Benefit From An Inbound Marketing Strategy

What is your website’s main goal?

You should have one main goal, whether it’s generating sales, increasing brand authority, converting leads or spreading brand awareness. This goal will help guide you when it comes to making your website design choices and will give you something to benchmark your site’s results against.

What are your competitors’ websites like?

One way to get an idea of what works and what doesn’t is by taking a look at the competition. Spend some time going through one of your competitor’s websites. It’s often easier to judge another website objectively than it is to do so your own. You’re likely to notice that your more successful competitors have the more effective website designs. Take note of some of the things you like about their site as well, such as the layout, features or some of the pages they have that you might not.

How often do you update your website?

You should be updating your website regularly, even if it’s just to post weekly blog content. If you’re not, it could be because your current website is just too difficult to update. Fortunately, there are content management systems (CMS) available that makes it easy for anyone to update a website, whether they are technically proficient or not.

Looking for additional information on how to rebuild your website? Please click here!

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growth driven design process

Discovering The Growth-Driven Design Process

Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. Read more

website redesign process

Growth Driven Web Design: A Website As Active As You

No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company. So why do so many websites stay idle as the company they represent continues to change? Growth driven web design is a new approach that many companies, large and small, are benefiting from. Regarding attraction marketing, a good website design will help to attract customers.

What Is Growth Driven Web Design

With traditional web design, it is typical for a website to remain unchanged for over a year. This could spell trouble if your website does not satisfy the needs of your visitors. If visitors find that your website does offer a solution to their needs, they will move on to your competitors website without a second thought. With growth-driven web design, you are able to adapt your website to better fit your visitor’s needs as you begin to understand them.

Read More About Discovering the Growth Driven Design Process

As customers come to visit your website, what would you like to know about them? Things like how long do they stay on my website, what are their favorite pages, and how many of them actually are interested in my product are probably some of the first things that come to mind, right? With traditional website design, these questions cannot be answered until the website is completed, but by then it’s too late. With this new style of website design, these questions are not only answered, but addressed. By seeing where potential customers are looking, small changes to the website can help lead them where you want them to go.

Why Growth Driven Design Works

So how does one decide which changes to make? Obviously, every website and every industry is going to be different. With growth-driven web design, you are able to determine which aspects within the website should be given the biggest priority based on the characteristics of your website’s visitors. For some, the best way to increase conversion rates will be focusing on the landing page. Others may notice that the blog should be given the highest priority because that’s where most of their online traffic is coming from. In either case, this new approach to web design focuses on making necessary changes to these pages to meet the marketing goals we’d like to see you achieve.

A website should be as active as the person who owns it. A good sales associate would never stick to a single sales approach for each of their clients. They understand that constantly changing and adapting leads to their desired outcome. So why not let your website behave in the same way you would? By constantly and consistently improving your website, you are taking steps to optimize your customers online experience. As more traffic flows into your website and more of those people find what they are looking for, your business will see a significant increase in sales and customer satisfaction. We know this because growth-driven web design gathers information from your website’s visitors and uses that data to drive the decisions that will make your website stand out.

What about you? Do you think your business can benefit from a growth-driven web design? What would you like to learn about your website’s visitors? To learn more, click the link below for more information.

  25 Website Must Haves For Driving Traffic, Leads & Sales

website strategy

The Best Strategies for Website Engagement in 2021

The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online. Because many people have transitioned to work-at-home, there’s a good chance that they will remain there. Because of this, website engagement is as important as ever.

However, this doesn’t mean that you automatically have their attention. You still need to find a way to engage them — and to keep them engaged. This is especially true when you consider that the average person spends no more than 15 seconds on any given website before they leave. With that in mind, the following are a few effective strategies for boosting your website engagement this year:

1. Eliminate Technical Issues

Knowing that the average user is going to have a short attention span, the last thing you’ll want to do is waste their time with technical issues. Technical issues, such as broken links or slow loading times, will frustrate visitors — especially first-time visitors. Most will leave your site a few seconds after encountering a technical problem, and odds are they’ll head straight to the site of a competitor. Make sure that all of your pages load within a few seconds and that there are no broken links.

2. Create Relevant Content

A technically sound website will help prevent visitors from becoming disengaged immediately; however, good content is what will keep them engaged for longer. Do not focus on promotional content. Online users are constantly bombarded with ads wherever they go, which means that if they go to a site that feels like it’s trying too hard to sell something to them, they will leave. Instead, create content that addresses their problems and needs. Good content that educates visitors will build your brand authority and trust as well. As a result, not only are they more likely to stay on your site for longer, they’ll be more likely to come back — and even to share your content on social media.

There is a lot of competition in websites between businesses. Here are more tips to keep your site competitive.

3. Make Your Content Easy To Read

Even if your content is of high quality, visitors may give up on it if you don’t make it easy for them to read. For instance, if your main page is just a wall of text, it will give visitors a headache as they try to read it. You should break your content up using headers, bullet points, numbers, and supplementary visual content. The easier it is for visitors to read your content, the more likely they’ll be to read it through to the end.

4. Optimize Your Website Engagement For Mobile Use

Despite the fact that more people are online from the comfort of their own homes than before, many of them will still be surfing the web via their mobile devices, such as their smartphones or tablets. On top of that, the country has slowly been getting back to normal since the vaccine rollout, meaning more people are leaving their homes with their mobile devices. As such, you need to make sure your website and all of your content is optimized for mobile use. Otherwise, it won’t display properly on smaller screens, making it a pain to navigate. Mobile users won’t stay on websites that aren’t mobile-friendly for very long as a result.

website design

5. Add Video Content

Human beings are visual creatures. As such, they tend to absorb visual information better. While written content is still quite effective, you should also invest in video content. People are more likely to watch through a short video than they are to read through a written blog post. This is especially true for mobile users.

6. Add Social Proof

Adding social proof to your website will create trust in new visitors. Most people will be a touch skeptical when they visit a new website they’ve never been to before. Social proof helps to reinforce your reputation. For example, positive reviews from well-known sources in the industry or social media influencers can help boost your trustworthiness, as can customer reviews or customer testimonials. The more social proof you have on your site, the more at ease visitors will be, making it easier to obtain website engagement.

7. Implement A Chat Feature

A live chat feature or a chatbot can go a long way towards making sure visitors stay engaged while checking out your site. With a chat feature, you can engage visitors the moment they arrive on your site. A chat feature can also help guide visitors by helping them find what they’re looking for, thereby making sure that they don’t leave out of frustration.

Keeping your visitors engaged is essential to making sure you don’t lose any potential leads. The more engaged your visitors are, the better of a chance you’ll have of nurturing them through the sales funnel. As such, be sure to consider implementing these strategies to help improve your website engagement in 2021.

  25 Website Must Haves For Driving Traffic, Leads & Sales
Website Redesign Process

The Website Redesign Process- Why Content Comes First?

The decision to redesign a website marks a major milestone in the growth of a business. It is a time to boost the brand image, refresh the look and content of the website, and update all the product listings and sales offers. Interestingly enough, although refreshing your website content is often ignored during the website redesign process, it should actually be near the top of the list.

Why Should You Refresh the Copy on Your Redesigned Website?

Copying over existing content from an old website to a new one seems like a good way to save money. However, it can actually end up costing you more in the long run. Instead refreshing your website will benefit your company in the following ways:

  • Your refreshed copy will give your new website a different layout, complete with latest in website design. Trying to force outdated content from an old web page onto your new site is not the best use of your time and resources.
  • Your refreshed website will reflect your current branding and product mix. More than likely, the focus of your business has changed since your last website redesign. You want your website to reflect this growth.
  • Your refreshed content on your new website will rank higher on search engines because it will be current and optimized. If your old content is not ranking well, copying it over to your new website is pointless. In fact, search engines could see it as duplicate content, which will pull your rankings even lower.
  • You’ll give your customers the new, relevant content they crave. Fresh and consistent content will attract more visitors to your website as well as increase customer loyalty.

[Read More: Essential Website Optimization Techniques To Increase Visitors

How Does Copy Fit Into the Website Redesign Process?

With so much riding on your website redesign, you need to make sure to hire the best people for the job. A copywriter is a critical member of the team who brings a specific skill set to the project. A good copywriter should be able to present a company’s benefits and key selling points. They should also understand the ins and outs of search engine optimization and know how to develop copy that search engines will love.

Developing copy begins in the earliest stages of website redesign. The site map, developed during the design phase, organizes each page on the site and identifies the content needed for each page. This is where the copywriter’s job comes in.

While the website designer works on wire frames, the copywriter begins developing content. Eventually, the two come together, marrying the design elements of the website with the copy contained within. This stage gives the team the ability to see how well the new design showcases the content, and vice versa.

After design approval, production begins. This is when the copywriter develops final copy and applies it to the new web page at the appropriate time. Although refreshing your new website’s copy may take work, it will pay off soon enough and give you a leg up on the competition.

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website redesign process

Do You Need to Redesign Your Website?

If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority. If your website isn’t currently doing these things, then you’re not only limiting your ability to grow; you’re also helping your competitors as a direct result.

Signs you need a website redesign

If you’re wondering if you need a website redesign, then you’ll want to look for specific signs that show your website is in need of improvements. The following are some major signs that your website could benefit from being redesigned:

Your brand has undergone change

It’s not uncommon for a company to undergo a change in branding. This can happen if the company changes ownership or has changed direction; for example, to concentrate on a more niche market or to target a different audience. If your brand has changed, your website needs to reflect this. Keep in mind that your brand identity consists of much more than just your offerings or your logo. It’s your company’s narrative. Brand storytelling is how you get your audience to connect with you and to relate to you. Because of this, it needs to be prevalent throughout your site.

Your website ranks poorly

Every website receives rankings from Google. These rankings determine your site’s exposure on Google’s search engine results pages (SERP). Google uses its rankings to ensure that its users are provided with search results that are relevant and of high quality. The higher your ranking is, the more exposure you’ll have to people searching for topics relevant to your site. If your site ranks poorly, it means that you’re getting little exposure. This will also limit how much traffic your website will receive. Your redesign needs to implement the best practices of search engine optimization (SEO) to ensure a strong ranking.

Here are ten ways to use Google Trends to increase your SEO

Your website user-experience needs improvement 

Some of the factors that influence your website’s user-experience include how long it takes your webpages to load and how easy your site is to navigate. If your pages take too long to load or your visitors don’t know how to find what they are looking for, they’re likely to leave. Additionally, if your website isn’t mobile-friendly, it’s going to affect the way that your site is displayed on mobile devices. A lack of mobile optimization makes it difficult for mobile users to browse through your site.

Your website could improve its conversion rate 

If the ratio of purchases and opt-ins to your number of visitors is lower than you would like it to be, then there’s likely an issue with how your site is addressing each stage of the sales funnel. Your website should nurture visitors at every stage, whether they are looking for information about your company or product or whether they are ready to make a purchase. You should also have calls-to-action that are relevant to each page and that help drive your leads to convert.

Your website could use an updated look 

Aesthetics matter. The look of your website is going to leave a big first impression on your visitors. Consider the look of some of the websites you use on a regular basis. Today’s websites have generally moved to a cleaner and more elegant look.

You don’t regularly update your website

Your website generates all kinds of useful data you can leverage to improve your website’s design and adjust your marketing strategies. By implementing a growth-driven design model, you can continually update your website based on your website data, which you can gather using analytics. This will also allow you to focus your resources on areas where it will benefit your brand the most and to adjust strategies that aren’t working.

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