Most marketers have been through a website redesign in their career. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only to repeat the process every few years to ensure your website maintains it’s quality. Sounds redundant, doesn’t it? In order to avoid most of the major obstacles that come with traditional web design renovations, I present you with an alternative choice: Growth-Driven Web Design.
What is Growth-Driven Web Design?
To explain Growth-Driven Web Design, we will simply look at its objective. Instead of undertaking the whole website design process at once, GDD’s aim is to launch and run your website in the shortest amount of time possible. Once the website is launched, any developments will be attended to as the website is running. The feedback gathered as the website is running can provide additional insight to your marketing team. Your marketing team then uses this live data to make informed marketing decisions in order to help you achieve your enterprise goals.
How does it work?
Properly implementing GDD into your design process depends on three important phases. These phases play a crucial role in running and maintaining your website:
To come up with a brilliant strategy, you need to note the following: your client personas, assumptions, buyer’s process, wish lists, website audit information, etc. This information will help you decide what kind of content is most relevant to your clients and how well to maximize off of this content.
Once you have formulated a solid strategy, it’s time to launch your website. You will use a Launchpad website that includes all the information your customer needs about your company. Remember that the content you put on your Launchpad will determine the conversion rates your website will receive. The aesthetic and function of your Launchpad will attract the customers, while the information provided will give them a reason to stay.
As I previously stated, once your Launchpad website is running successfully, you will make improvements as you go. This way, you get to provide tailor-made solutions for any issues that come up.
Should you use GDD?
Below are some instances in which GDD can be of assistance to you:
- Your business has the capacity to increase incoming website traffic.
- You need a large rate of conversion. This can be improved by maximizing on relevant pages and usable interface,
- You need to know more about your website visitors’ activities
- You have an outdated website that still receives a considerable amount of traffic. GDD will help maximize on these basic interactions.
Benefits of Growth-Driven Web Design
If your company chooses to use GDD, here are some of the benefits you stand to gain:
Since you are optimizing on the basic content in your Launchpad website, you skip the repetitive process of frequently taking down and rebuilding your website. Instead, you can easily update and improve your website while it continues running.
Building a website the traditional way costs a pretty penny. The upfront costs on the GDD are lower as well as flexible over periods of time, depending on the demand.
It takes months or even years for a traditional website to be designed and launched. With the GDD, you can easily have your website up and running in a few weeks.
Since the GDD is designed for on-the-go use, your sales and marketing teams will be able to adjust their strategies accordingly. If problems arise, the solutions can be made accordingly.