What Is a Marketing Strategy
Stevens & Tate explains how to create a marketing strategy informational guide that aligns goals, audience, and messaging for measurable business growth.
Entries by Dan Gartlan
The Difference Between Branding and Marketing
Branding and marketing are often confused, but they play very different roles. Learn why understanding the difference is key to building a stronger, more effective strategy.
Why Customers Remember Stories More Than Ads
Customers don’t just buy products—they connect with stories. Discover why storytelling is more memorable than traditional advertising and how your brand can use it effectively.
7 Signs Your Marketing Strategy Needs a Reset
Not sure if your marketing efforts are delivering results? These seven signs will help you determine whether your strategy needs a reset—and how to get back on track for growth.
Maximize Customer Lifetime Value & Profits Today | Stevens & Tate
Join us on a journey to unlock the power of Customer Lifetime Value (CLV), guiding your business towards smarter decisions in marketing, sales, and customer service, all while maximizing your returns on investment.
The Important Differences Between Storytelling and Storybranding
Business storytelling and storybranding are often confused, but they serve different purposes. Storytelling brings events and experiences to life in a way that helps audiences emotionally connect with a message. Storybranding goes deeper by defining the core beliefs that shape a brand’s identity and long-term direction.
4 Essential Brand Components
The four main brand components that you will need to address when building your brand are brand identity, brand image, brand culture, and brand personality.
Five Reasons To Hire An Advertising Agency Versus Staffing In-House
How can hiring an ad agency actually be more cost effective than doing our marketing in-house? There are plenty of benefits to outsourcing your marketing efforts and it can even be the more cost effective way to market.
Using HubSpot Lead Flows To Improve Conversion Rates
HubSpot’s Lead Flow tools can help create intricate, effective ads that generate leads. Contrary to popular belief, pop-ups can be extremely effective if used correctly.
Build an Effective Senior Living Marketing Strategy
Successful senior living marketing is about showing more than care. It’s about trust and lifestyle, and helping seniors and families envision a place that truly feels like home.
