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The success of some of the newest brands on the market is due to marketing technology. Brands like Uber, Air BnB, Lyft, Grub Hub and Seamless have managed to leverage marketing technology to paint the perfect picture of their ideal customer. All these brands are itching to reach the same costumer base. The companies mentioned….
SEO is a quick and easy way to drive visitors to your website. Here are some website optimization techniques that you can apply to your content.
Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video….
Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Here are six of them: 1. Blogging Blogging is among the simplest yet most effective ways you can market…..
Stevens & Tate Marketing is proud to announce the launch of a new product called Truly Supplements. It just landed on the shelves of Walgreens this week, and I am so proud of our team for launching the brand. We have launched countless brands for Aldi and Walgreens with our proven brand development process. Here are….
There are many creative marketing strategies that you can implement in order to increase outreach to customers and improve your bottom line. While many businesses are going above and beyond in their search for creative marketing solutions, you can simply seek to be creative within the 4 basic components of an online marketing approach (i.e…..
Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. In fact closed-loop online marketing has been used and refined for over a decade by some of the world’s top companies. But what makes it so….
Customer experience (CX), involves these three key elements: people, process and technology to understand, anticipate and deliver exceptional personalized experiences. The simple truth is that the core driver of consumer behavior isn’t product features or price, it’s perception. Today, B2C, B2B, and customer experience are all blending together. Each is important for making your brand….
When it comes to engaging with your audience on social media, you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not to mention that roughly 72 percent of people would rather learn….
You may have noticed during your own Google searches that you usually don’t go far past the first page of search results, even though there are plenty of results following that page. Why is that? Well, search engines provide the most relevant, useful, and credible answers first. This means that they have examined all of….