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Stevens & Tate’s Internet Director, Nicole Wagner, has been selected to speak at the 5thLeadingAge Illinois Private Duty Symposium in September. Nicole will be presenting “Attract, Convert, Close, and Delight Your Prospects With Inbound Marketing” to the attendees. During this session, Nicole will explain how Inbound utilizes pull marketing – content, blogs, events, SEO, social….
As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there….
Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO, creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Because these tactics all require constant attention to be effective, you should strongly consider the….
For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities. As technology has advanced, AI has developed to the point where it’s not only implemented throughout our everyday lives, but it’s become so commonplace that it’s beginning to be taken for granted. For example, virtual personal assistants, such as Siri….
Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals,….
Marketing senior living communities can be a real challenge. You’re providing services for seniors; however, there are many people that are involved with the decision-making process, which means that one of the biggest challenges that you face is not only setting yourself apart from other senior living communities but fulfilling the needs of everyone in….
Staying up-to-date on marketing trends is a great way to reflect and verify whether your marketing efforts are in tune with what’s going on in today’s marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular….
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your….
As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate….
One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. This can be quite difficult to do manually, which is why most businesses are turning to marketing automation…..