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What Are Behavioral Biometrics and How Do They Fit Into Marketing?
Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone….
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Informing your audience is important. You want potential buyers to understand what their problem is, and how your products or services can solve that problem. Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It’s why commercials consist of….
Local SEO Marketing In 2019: 5 Easy Tips To Dominate Local Search
If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well. A strong local SEO strategy will help ensure that you attract an audience that….
AHCA/NCAL- Dan Gartlan Will Speak at Conference in October 2019
For more information, contact: Debbie Szwast dszwast@stevens-tate.com AHCA/NCAL- Dan Gartlan to Speak at Convention October 15 1:45-2:45 LOMBARD, IL May 13, 2019- President of Stevens & Tate Marketing Dan Gartlan will be speaking at the American Healthcare Association National (AHCA/NCAL) 70th Annual Convention and Expo held in Orange County Convention Center in Orlando, FL October….
As more Companies Catch on to the Benefits of CBD, Here’s What You Need to Know About This New Type of Marketing Strategy
CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states. Note that CBD is only illegal in states where marijuana is illegal (if it was derived from marijuana). It can also come from….
Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships
In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….
What’s Trending in Marketing for June 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
How To Implement A Customer Retention Program for Long-Term Success
Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they focus so much on attracting new leads and nurturing them that once they finally close the sale, they act like they….
How To Outshine Your Competition with Effective Ecommerce Marketing
While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an e-commerce marketing strategy. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies,….
Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel
In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey….
