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buyer persona

Lessons Learned: Buyer Persona Gone Wrong

Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, these are….

social media trends 1

TikTok Advertising Strategies Are Becoming More Common

Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example. Although initially dismissed by most as another social media platform for teens, more businesses are taking notice. This is….

6 Tips for Choosing an Advertising Agency

Marketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency. There are many reputable agencies out there to choose from; however, there are also….

Google ads credit

How the Covid-19 Relief Google Ads Credit Program Works

Google has responded to Covid-19 globally by giving qualified small and medium sized businesses $340 million in free Google ads credit. This includes small and medium sized businesses who advertised with Google Ads directly through Google and/or a digital marketing agency (like Stevens and Tate). Eligibility and Amount Given: In order to qualify for the….

blog vs vlog

Blog Vs. Vlog: Why Your Business Should Begin Vlogging

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept….

marketing agency

Things To Consider When Partnering With A Marketing Agency

Does your company need help from a marketing agency? If you’ve never worked with a marketing agency before, it can be overwhelming to decide which one to partner with. Before settling with one, it is important to scope out your options to figure out which one will be the best fit for you and your….

marketing strategies1

Marketing Strategies In Times of Fear and Uncertainty

In order to have reassured customers, they must first be reassured by your marketing strategies. Unfortunately, there is much uncertainty in the world, and that’s truer now than ever before. It’s no secret that the coronavirus has left many people in a state of fear, anxiety and grief. We know this is a great time….

digital marketing tools1

Free Digital Marketing Tools To Cope With COVID-19

During these trying times, we are seeing free and discounted digital marketing tools, being used to support sales and service professionals. This generosity has helped keep marketing teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers. While this list may not be comprehensive, here….

word of mouth marketing1

How to Implement a Successful Digital Word of Mouth Marketing Strategy

A good word of mouth marketing strategy has always been incredibly effective. It occurs when customers spread positive information about their experience with the company on their behalf. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication. The reason it’s so effective as a marketing….

inbound marketing

Inbound Marketing Strategies To Use During The Pandemic

We are well-aware that the coronavirus has economically affected many companies drastically. However, what matters more is what your company is doing to respond to these trying times. With many states following the stay-at-home order, people are at home surfing the web now more than ever. This means there is a greater chance that they….