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As a lead generation professional services firm, your marketing efforts shouldn’t be focused on selling a specific product or solution. Instead, you should be focused on selling your expertise. This means that you should focus your marketing strategy on generating brand awareness as well as increasing your brand authority. Doing so will lead to greater….
PPC (pay-per-click) optimization is an often underlooked marketing strategy that can be incredibly beneficial to your overall marketing efforts. One reason many businesses overlook it is because they think that it will cost too much to implement. However, PPC advertising is actually quite cost-effective. This is because PPC optimization works by allowing you to bid….
Although you might think that you have a pretty good grasp of SEO (search engine optimization), it’s important to understand that your SEO strategy, while effective today, can become outdated tomorrow. It’s why it’s important to continuously look for ways that you can improve SEO. The following are just a few ways in which you might….
A comprehensive professional service marketing strategy can be time-consuming to not just develop and implement, but to monitor and maintain as well. A successful strategy requires that many tasks be performed repeatedly over time. These tasks are often mundane. It’s why many professional services use automation tools. Automation tools help automate certain tasks, which can….
When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy. By implementing a good healthcare content marketing strategy, you’ll not only be….
With the COVID-19 pandemic spreading across the nation, healthcare content marketing is more valued than ever before. We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. However, with so much uncertainty in the world, now is the time for leaders in the healthcare field….
The reason to hire a digital marketing agency is simple; Internet has driven all kinds of innovation over the years. For example, it changed how companies both big and small can market their business. While anyone can leverage the Internet to market digitally; hiring a digital marketing agency is generally a much better idea than….
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….
As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). OTT marketing is a form of marketing in which ads play during the streaming of content provided….
With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of . As a result, the following articles come from popular marketing blogs and highlight current marketing….