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As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….
The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. While one customer might begin doing….
As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are at risk of falling behind their competition if they haven’t already. However, while most businesses understand that they should optimize their online content for mobile use,….
The success of your brand depends on much more than just convincing a potential customer to try your product. While in the past the customer experience has been based around the product being offered, these days, you need to look at the big picture. It’s not just about the customer experience in regards to your….
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a….
Using marketing analytics is essential to being able to judge the performance of your marketing efforts. They allow you to see what is and isn’t working in real time, thereby letting you adjust your strategy. Not only do marketing analytics improve your marketing efforts, but they also make you much more efficient. You don’t end….
Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their….
Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer. Utilizing recognizable pop culture can help you….