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How Your SEO Benefits From A Long Term Strategy

When it comes to getting your website found online, SEO is essential. But, it is not something that you can do and expect immediate results. It requires a long-term vision and consistent application to achieve optimal results. It is an investment that will give you compounding returns in SEO benefits. Why SEO is Long-Term? If….

Client-Agency Relationship

6 Reasons Why You Should Attend a Conference

Attending a conference can help to educate you about different aspects of your industry, and can also help you stay up to date on the latest trends.

Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms.  Non-Digital Marketing That Creates Direct….

holiday digital marketing

What’s Trending in Marketing For November 2023

Learn the latest November 2023 marketing trends, news, and insights curated by Stevens & Tate Marketing. Here we provide ideas improving your marketing program.

The Power of Social Media Influencers: Why it works

At this point in time, most businesses are well aware of the power of social media. According to Statista, roughly 79 percent of the American population has a social media profile, which accounts for almost 247 million people. However, simply having a social media presence isn’t enough. If you really want to take advantage of….

smart goal examples

How To Incorporate Smart Goals Into Marketing Plan Development

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….

Introducing the 4C Marketing Model and why you should follow it

When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place. For a more customer-oriented model, you may want to follow the 4C marketing model. The 4C marketing model was first proposed by….

advertising budget

Optimizing Your Advertising Budget: 5 Essential Factors for Success

In an era of rapid media evolution, the key to a successful advertising strategy lies in strategic planning and adaptation. Discover the essential elements that can elevate your advertising budget and media plan to new heights.

brand loyalty

The Brand Loyalty Of Generation X

Consumers like certain brands. They develop a trust that the brand’s products are of the right quality and a good value.

relationship marketing strategy

5 Ways To Improve Your Relationship Marketing Strategy

It may seem obvious, but building a business is a long-term effort. As such, it requires a long-term strategy. You can’t succeed by only making quick sales. You need to build a customer base — it’s the only way to not only grow, but to survive. Unfortunately, a lot of businesses assume that once someone….