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omnichannel

Understanding Consumer Expectations Around Omnichannel Approach

There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel….

What GDPR Means For You

GDPR (General Data Protection Regulation) is new legislation coming into effect from 25th May 2018 which gives you as an individual more rights and protection over your personal data. Companies will have to be transparent about what data they hold about you and why, will no longer be able to spam you with unwanted marketing….

drip email marketing

Email Opening Lines That Actually Work

When it comes to email marketing, everyone knows how important the subject line is. It’s what gets the recipient to open your email in the first place, after all. If your subject line fails, your email may go unread. However, you’re not free and in the clear yet once you’ve managed to get your recipients….

Future of email

The Future of Email: What To Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The….

b2b email marketing

Exploring The Differences Between B2C and B2B Email Marketing

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b (business to business) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c. The following are some of the….

email marketing metrics

Email Marketing Metrics You Should Keep In Mind & What They Mean

Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can….

visual storytelling

Visual Storytelling Trends That Will Shape The Future For Marketers

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Thanks….

What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation

Let’s face it: the transformations that are taking place in the digital world have altered the definition of being a creative. Understanding the impact these changes have on creatives and figuring out how to navigate them can be an overwhelming task. Here is what every creative advertising agency needs to know in order to endure….

LeadingAge Illinois

Stevens & Tate to Speak at LeadingAge Illinois Private Duty Symposium in September

NEWS For more information, contact: Debbie Szwast, 630-627-5200 dszwast@stevens-tate.com   LOMBARD, IL., July 25,  2018 – Stevens & Tate Marketing has been selected for the first time to present at the 5thannual LeadingAge Illinois Private Duty Symposium. Internet Director Nicole Wagner will be presenting her insights on online marketing techniques. The symposium is being held….

Kovler Website Home Page

Stevens & Tate Revamps Healthcare Website For The University Of Chicago Medicine Kovler Diabetes Center

For information, contact: Debbie Szwast dszwast@stevens-tate.com Lombard, Ill.—Stevens & Tate Marketing has launched a new and improved healthcare website for The University Of Chicago Medicine Kovler Diabetes Center. The website refresh was implemented to modernize the site to accommodate today’s audiences with a responsive design that renders well on mobile devices. At the same time,….