A universal new brand design created a cohesive look and feel for the entire Franciscan network while still allowing personalization and flexibility for individual communities. A comprehensive Internet Marketing program was developed for each. Along with incorporating relevant SEO keywords, location-specific content and imagery, additional strategies included fresh website updates, market-specific promotions, and a targeted Google AdWords campaign to increase search results. Dedicated landing pages were also used to complete the story, encourage action and generate immediate conversions.
As the Franciscan umbrella expanded to include more upscale active communities, we created unique new sub-brands for each, with focused online strategies designed to resonate with higher-end markets and audiences.