Case Study: Modernizing a Mission-Critical Resource
JULIE (Joint Utility Locating Information for Excavators) is Illinois’ free 811 notification system, serving as a vital connection between utility owners/operators and excavators to help prevent utility line damage, service outages and personal injuries. As a trusted public-service organization, JULIE’s website plays a critical role in education, compliance and day-to-day locate request management for a wide range of users, from contractors and municipalities to homeowners and utility companies.
JULIE’s decades-old website contained a vast amount of essential information, but its structure and layout no longer supported modern user expectations. The challenge was to create an up-to-date site framework that improved usability, defined target audience paths, preserved existing content and SEO value, and supported critical forms and data collection…all while maintaining established brand standards.
