Stories Through Motion & Sound

There are two main types of marketing: inbound and outbound. Inbound marketing involves positioning yourself to be found by your target audience, providing them with the content they need for self-informed decision-making. On the other hand, outbound marketing is more traditional, advertising directly to a broad audience through channels like TV commercials, radio ads, and magazine ads instead of waiting to be found. To understand why using both is a valuable investment to your business, you’ll need to understand the Benefits of Inbound and Outbound Marketing.