Dan Gartlan Announces Two Upcoming Speaking Engagements Specializing In Retail Shopper Marketing

LOMBARD, ILL., January 21, 2015 – Stevens & Tate Marketing is showcasing its vast retail expertise in the new year, with two featured speaking events announced for the first quarter. The esteemed retail shopper marketing organizations selected President Dan Gartlan to share his unique insight on his acclaimed Attraction Marketing program (www.AttractionMarketingUS.com) at their prominent industry events this spring.

Gartlan is highly respected across many industries for his Attraction Marketing presentations, and has earned a solid reputation for tailoring his program and content to each audience he addresses. “Attraction Marketing Gets Results: Proven Strategies to Draw Prospects to your Brand and Help Drive Sales” will be geared specifically for the retail shopper marketing segment. His sessions will educate attendees on how to incorporate the key strategies of this innovative concept to strengthen their marketing programs and enhance results for their brand. Read more

RECAP: GlobalShop 2015 in Las Vegas

WHO: Retail Design Professionals

WHERE: Mandalay Bay Convention Center, Las Vegas, Nevada

WHEN: March 25, 2015, from 3-4pm

DETAILS: “Attraction Marketing Gets Results: Proven Strategies to Draw in Prospects to your Brand and Help Drive Sales”

Dan Gartlan, president of Stevens & Tate Marketing and champion of the innovative Attraction Marketing concept, is pleased to be sharing his expertise at the world’s largest annual event for retail design and shopper marketing.

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Best Billion Campaign Ever

It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking off across media channels after debuting a few spots during the NFL playoff games on Sunday. The tagline is based on a study H&R Block said it undertook last year, re-checking 1,200 self-prepared tax filings for consumers to see how many missed out on bigger returns thanks to preparation missteps. More than half of them could request more money from the government, collectively adding up to more than $1 billion, per the brand. Read more

Stevens & Tate Marketing Retained By Genieco To Widen Brand Appeal Of Gonesh Incense

Lombard, Ill.—Stevens & Tate Marketing has been named the agency of record for Genieco, Inc., a privately held company specializing in home fragrances. With its U.S. headquarters in Chicago, Genieco sells incense and related products in North America under the Gonesh brand.

Genieco, the oldest and one of the largest domestic manufactures of incense, has been part of the Nippon Kodo group since 1999. Based in Hong Kong, Nippon Kodo distributes incense products internationally with operations in Japan, France, Vietnam, Korea, and Brazil as well as the United States. Read more