You may have noticed during your own Google searches that you usually don’t go far past the first page of search results, even though there are plenty of results following that page. Why is that? Well, search engines provide the most relevant, useful, and credible answers first, meaning that they have examined all of the content on the web and ranked the organic results based on relevance to your search.
Your website is not just an accessory, it is an extension of your brand. For the best results, websites constantly need to be adjusted, added to, and improved upon, based on trends, consumer behavior, and website performance. Here is a six-step website redesign checklist to help you make sure your website is ready to be competitive and work for your brand in 2016. Read more
Creating buyer personas is an essential part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience. When developing content, consistently referring back to the attributes of the buyer persona will help ensure that the content resonates with that audience. Buyer personas are an important part to attraction marketing.
Establishing a buyer persona can be a creative process as well, as it encourages marketers to think back to their childhood mindset and generate imaginary people. Of course these imaginary thoughts are far more sophisticated now, and are used to create what an individual that represents your target audience.
Inbound Marketing is all about empowering potential customers. It provides a huge shift in marketing tactics that can make a real difference in how consumers react to a company, because inbound strives to create marketing that people will love. The goal of inbound marketing is to give consumers content that will be helpful to them, rather than simply giving them a sales pitch.
Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential. It increases awareness of your brand, builds relationships, facilitates outside interaction, allows you to stay connected with your customers and leverage brand advocates, promotes your content online, and so much more. But how does it fit into an Inbound Marketing strategy? Read more
Digital marketing in Chicago is always a competitive industry. Read Mary Meeker’s article on Annual Internet Trends to keep ahead of the curve.
Mary Meeker’s annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year’s presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.
Here’s a look at seven of the most interesting stats in Meeker’s more than 200-slide deck presented at Re/code’s Code Conference today.
1. Desktop ad revenue is relatively flat, while mobile is exploding Read more
(LOMBARD, IL) – Stevens & Tate Marketing continues to make an impact in the retail space with award-winning brand development for national retailers. The Lombard, Illinois agency was recognized with three 2016 “American Package Design Awards” from Graphic Design USA for Walgreens’ in-store brands—WestLoop®, Living Solutions™ and Halloween.
According to Mark Beebe, Stevens & Tate’s partner and creative director, package design can have a significant impact on a consumer’s purchasing decision, and GD USA recognizes this. Read more