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What exactly is advertising? It used to be clear. A TV or radio commercial, newspaper or magazine ad…that was advertising. Today, advertising encompasses so much more- sponsored posts you see on Facebook, Instagram and Twitter; native content online; product placements; and digital billboards, just to name a few. How do you know which medium is best for you, especially since the lines between news and messaging have been blurred? A full-service advertising agency understands the various channels and how to design a comprehensive advertising campaign that works in each.
Discover how full-service advertising agency Stevens & Tate created a comprehensive advertising campaign to launch a community for a national homebuilder.
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