Driving Donations In Support Of The Food Bank Of The Year
Northern Illinois Food Bank
NIFB was recognized with a prestigious award for its innovative programs and continued ability to serve the growing needs of hunger in Northern Illinois. Additionally the food bank was preparing to break ground on a brand new, larger and more efficient facility and was looking for donations to help with its efforts.
We developed an engaging yearlong campaign to increase awareness and promote NIFB’s accomplishments. A new logo mark created excitement and messaging educated, instilled trust, and conveyed gratitude. A mass media radio campaign with six rotating spots drove traffic to a dedicated microsite that tied it together. Involvement was high, and the success was overwhelming—with the building completely funded and record-breaking numbers of hungry people being served.